Audi dealers

[CSLchappie]

I'm a serial BMW buyer who has always bought from main dealers and 'done a deal' on all previous purchases.

I've been looking at a two year old Audi from a main dealer around the 60k mark, they are part of a larger group from which I've purchased three previous BMWs. No PX or finance required, in position to proceed immediately, just want to 'do a deal' and drive away.

Dealer has offered a token 0.75% discount but won't entertain more. For me the overall deal breaks even (ie, cost to change) around 2.75 - 3% discount.
Does the collective experience of PH deem this an unreasonable level of discount for Audi? (certainly not for BMW in my buying experiences)

[alorotom]

Depends if they actually need to discount to sell it - I’m guessing they don’t so they wont

[krisdelta]

Depends on how much they have in the car to give away, how easy it is to sell and where the car is in it's "sell by" timeline that they have within the group. If it's well priced vs. the market and it's a good deal, then it could be a great deal at the screen price.

[kurt535]

60k mile car and only that level of discount? walk !

[Pistom]

I think much depends on how confident the dealer is they will get a particular price and then be able to replace the item with more stock to sell.

Personally, I would err on the side of sell quickly, giving away 1-2% margin to then move onto the next sale.

If you don't have access to stock to replace then they may as well hold out.

Sorry I can't help with Audi dealer experience though, other than I've found them to be nice people but difficult to do business with.

[CSLchappie]

Pistom said:

I think much depends on how confident the dealer is they will get a particular price and then be able to replace the item with more stock to sell.

Personally, I would err on the side of sell quickly, giving away 1-2% margin to then move onto the next sale.

If you don't have access to stock to replace then they may as well hold out.

Sorry I can't help with Audi dealer experience though, other than I've found them to be nice people but difficult to do business with.

Thanks, the car in question while maybe highly regarded by its owners is still ultimately a derivative of a high volume model and approx 8% of the total numbers sold are available for sale, so certainly not niche or rare in the grand scheme of things. The colour is a bit Marmite and similar models have been sat on the market for literally months.

The BMW arm of the group are certainly on the side of "sell today to make way for something else tomorrow" I think I'm going to sit on the fence for a couple of days, if its still up for sale at the weekend I may just go straight to the sales manager and stick a cheeky offer in at 5% below sticker price. Either way I won't lose sleep on the outcome.