Aston Martin needs to step up its detail game
Discussion
A very insightful article: https://www.automobilemag.com/news/aston-martin-ne...
"But I also want the company to dot the i’s and cross the t’s, because their impressive cars and the customers buying them deserve top-spec quality to back up the British character and bespoke style. For the price, that’s not too much to ask." - my sentiments exactly.
Indeed, in this game, at this level, attention to detail is one of the keys to success.
"But I also want the company to dot the i’s and cross the t’s, because their impressive cars and the customers buying them deserve top-spec quality to back up the British character and bespoke style. For the price, that’s not too much to ask." - my sentiments exactly.
Indeed, in this game, at this level, attention to detail is one of the keys to success.
MarkwG said:
Without commenting on the rights or wrongs of his arguments, when discussing attention to detail, "...because their impressive cars..." made me chuckle...
markI think that grammar is correct in that sentence, although you could change it to "they are" and while changing the meaning slightly it would still be ok
Graze
Graze01 said:
MarkwG said:
Without commenting on the rights or wrongs of his arguments, when discussing attention to detail, "...because their impressive cars..." made me chuckle...
markI think that grammar is correct in that sentence, although you could change it to "they are" and while changing the meaning slightly it would still be ok
Graze
“But I also want the company to dot the i’s and cross the t’s, because their impressive cars and the customers buying them deserve top-spec quality to back up the British character and bespoke style.”
Poor grammar using ‘their’ as the subject at the start of the sentence is the Company, so talks about their cars, but then the subject switches to the cars and the customers and the quality they deserve. Difficult to see how the Company can do anything about the quality of their customers.
Poor grammar using ‘their’ as the subject at the start of the sentence is the Company, so talks about their cars, but then the subject switches to the cars and the customers and the quality they deserve. Difficult to see how the Company can do anything about the quality of their customers.
If we are quite finished on the pedantic grammar issues, I agree with the OP.
AM have some stunning cars but they need to have a serious rethink of their interiors. I don’t like the quartic steering wheel or the 70’s revival fascia, but that may just be me. The chopped carbon fibre panels just look and feel like plastic to me. The nav screen is a step backwards from the DB9’s flip up model, and a style of ‘stuck on’ screen that other manufacturers are now moving away from. Look at the foldaway options which RR and Bentley offer, so you can have an uninterrupted band of veneer if you prefer.
There is no relationship between the binnacle and the centre console. None of it relates to the intense look of the brogued but otherwise pretty conventional seats. It is a pile of unrelated anti geometry, such as you might expect on a Japanese offering of twenty years ago trying too hard to be different. Look at the 2004 Bentley Continental GT to see how it can be done, never mind the new CGT which is even better.
The DB9 was a great interior with both modernity and clever references back, but was showing its age in its lack of functionality. I know that you can’t go back to the days of the DB6, which was an iconic interior, but surely an Aston Martin can be a more exciting place to sit than it currently is.
AM have some stunning cars but they need to have a serious rethink of their interiors. I don’t like the quartic steering wheel or the 70’s revival fascia, but that may just be me. The chopped carbon fibre panels just look and feel like plastic to me. The nav screen is a step backwards from the DB9’s flip up model, and a style of ‘stuck on’ screen that other manufacturers are now moving away from. Look at the foldaway options which RR and Bentley offer, so you can have an uninterrupted band of veneer if you prefer.
There is no relationship between the binnacle and the centre console. None of it relates to the intense look of the brogued but otherwise pretty conventional seats. It is a pile of unrelated anti geometry, such as you might expect on a Japanese offering of twenty years ago trying too hard to be different. Look at the 2004 Bentley Continental GT to see how it can be done, never mind the new CGT which is even better.
The DB9 was a great interior with both modernity and clever references back, but was showing its age in its lack of functionality. I know that you can’t go back to the days of the DB6, which was an iconic interior, but surely an Aston Martin can be a more exciting place to sit than it currently is.
Edited by cardigankid on Wednesday 28th November 22:02
Entirely agree.
While the 1st gen Gaydon interiors were functionally challenged, at least they (IMHO) looked fabulous, especially when first released. Along with the exteriors, they really exuded class and style, setting Aston apart from other manufacturers. A good thing, given they were never going to stand out in the performance department.
The current DB(11/S) and Vantage interiors are a bizarre mishmash of unrelated shapes that frankly, are an aesthetic mess. The seat brogueing in the DB11 was mentioned in the above post. Good example! In isolation it is interesting, but it doesn't relate to the rest of the interior and thus comes across as trying too hard, as ornamentation for the sake of ornamentation. Sort of like when home designers take a perfectly nice, neutral white room and paint one wall turquoise, or plop a bright red chair in an otherwise neutrally furnished/painted room.
While the 1st gen Gaydon interiors were functionally challenged, at least they (IMHO) looked fabulous, especially when first released. Along with the exteriors, they really exuded class and style, setting Aston apart from other manufacturers. A good thing, given they were never going to stand out in the performance department.
The current DB(11/S) and Vantage interiors are a bizarre mishmash of unrelated shapes that frankly, are an aesthetic mess. The seat brogueing in the DB11 was mentioned in the above post. Good example! In isolation it is interesting, but it doesn't relate to the rest of the interior and thus comes across as trying too hard, as ornamentation for the sake of ornamentation. Sort of like when home designers take a perfectly nice, neutral white room and paint one wall turquoise, or plop a bright red chair in an otherwise neutrally furnished/painted room.
Whilst I understand the comments about the cars, it wasn't that long ago that a lot of people were complaining about all Aston martins looking the same.
The interiors I think are now distinctive, and have lost the 'all look the same' theme.
I do prefer the airvents on the drivers and passenger outer sides on the dash of the new cars to the DB9 though :-0
The interiors I think are now distinctive, and have lost the 'all look the same' theme.
I do prefer the airvents on the drivers and passenger outer sides on the dash of the new cars to the DB9 though :-0
Attention to detail is really rather important. I'm not sure I agree with everything in that article. Why wouldn't you have your keys when trying to get into the boot?
But why isn't there a decent glovebox? Even the one in the DB9 is only big enough for the handbook, and I do wish there was a proper place to hold a water bottle upright.
Given the Mercedes connection Aston could do worse than look at older Mercs for nice little details. My W124 had a little sun visor in the middle for behind the mirror, and panels between the seats and the centre console to stop stuff falling down out of your pockets.
But why isn't there a decent glovebox? Even the one in the DB9 is only big enough for the handbook, and I do wish there was a proper place to hold a water bottle upright.
Given the Mercedes connection Aston could do worse than look at older Mercs for nice little details. My W124 had a little sun visor in the middle for behind the mirror, and panels between the seats and the centre console to stop stuff falling down out of your pockets.
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