New DBS,s Value.
Discussion
Indeed Paul.
I found 11 DBSS cars on the Pre-owned list.
We first saw these early used sales, with the new Vantage. Previously, I don't think AM dealers openly advertised any pre-registered cars, and certainly not within just a few months of a new model introduction.
We could make various guesses about the reasons.
I have thought of one possibity. There are always some buyers who want to be early owners of newly introduced models. They might not have placed an early order, but just want a very quick purchase. Presumably with the nod from AML, perhaps dealers are making their demonstrators immediately available for sale. It would create additional sales, by meeting the needs of those instant purchase customers.
Edited by Jon39 on Friday 26th April 13:31
PantsFire said:
Aston really need to take a lessen from Ferrari on their pricing policy, wrecking the secondary market hurts new car sales, over-supply hurts values, it's part of the reason people are so hesitant to buy the new Vantage.
I really think that AML would love to follow such a strategy but have to deal with the balance between keeping the factory busy and selling cars in a very difficult environment for these types of cars at the moment - and probably for the foreseeable future. This is why the raft of specials being announced are so important to them because they are less likely to have to discount them.There is no getting away from the fact that if you can maintain used values it makes it easier for customers to update to the latest version. If you can’t you need to forget about list price and work from the discounted price you can get the car at. That may help reduce the impact of depreciation for the first owner - but will doubtless make people more wary of the brand.
IanV12VSRs said:
There is no getting away from the fact that if you can maintain used values it makes it easier for customers to update to the latest version. If you can’t you need to forget about list price and work from the discounted price you can get the car at. That may help reduce the impact of depreciation for the first owner - but will doubtless make people more wary of the brand.
Is my assumption correct, that new orders where a customer chooses their own specification and then waits a few months for delivery, are always priced at list, whereas dealer stock order cars are the Aston Martins which are sold at discounted prices?
Morgan is a British car manufacturer who somehow seem to have cracked this problem. A friend was looking for a one or two year old Morgan, but found the asking prices were not greatly below new list. That tempted him to order a new one.
Jon39 said:
Is my assumption correct, that new orders where a customer chooses their own specification and then waits a few months for delivery, are always priced at list, whereas dealer stock order cars are the Aston Martins which are sold at discounted prices?
Morgan is a British car manufacturer who somehow seem to have cracked this problem. A friend was looking for a one or two year old Morgan, but found the asking prices were not greatly below new list. That tempted him to order a new one.
Morgan - is that because they are limited by numbers they are able to build, so supply against demand?
Gassing Station | Aston Martin | Top of Page | What's New | My Stuff



