Facebook for business
Discussion
For a group of 5 retail shops (most individually/locally branded, e.g. 'Devon Dry Cleaners', 'Farnham Dry Cleaners', but loosely grouped, e.g. 'Perfect Dry Cleaners Farham' or Devon Dry Cleaners (part of the Perfect Dry Cleaners group)
Would it be useful to have five different Facebook accounts for each locality?
What is the best way to create a Facebook / Social Media Presence to raise profiles, cement good SEO and engage with customer, target marketing to specific target audiences etc?
Currently we don't have any social media presence, and it seems like you can't sign up to Facebook as a business, only as a individual?
Sorry if I'm a little vague, but I want to harness the power of social media, and realise that we are late to the game.
Naturally we want to do the same for Twitter, Instagram etc.
Is this kind of thing best started in house, or outsourced?
Would it be useful to have five different Facebook accounts for each locality?
What is the best way to create a Facebook / Social Media Presence to raise profiles, cement good SEO and engage with customer, target marketing to specific target audiences etc?
Currently we don't have any social media presence, and it seems like you can't sign up to Facebook as a business, only as a individual?
Sorry if I'm a little vague, but I want to harness the power of social media, and realise that we are late to the game.
Naturally we want to do the same for Twitter, Instagram etc.
Is this kind of thing best started in house, or outsourced?
Fundamentally social media is for people to socialise. Business jumped on the bandwagon.
It's doubtful you'll get anything meaningful out of a FB page as it's not something people follow. it's hard to post interesting content and who would follow you and why? Perhaps you could put some offers on there?
Also, social media has nothing to do with SEO.
Drop me a line with your number and i'll give you some guidanc/help...
It's doubtful you'll get anything meaningful out of a FB page as it's not something people follow. it's hard to post interesting content and who would follow you and why? Perhaps you could put some offers on there?
Also, social media has nothing to do with SEO.
Drop me a line with your number and i'll give you some guidanc/help...
Frimley111R said:
Fundamentally social media is for people to socialise. Business jumped on the bandwagon.
It's doubtful you'll get anything meaningful out of a FB page as it's not something people follow. it's hard to post interesting content and who would follow you and why? Perhaps you could put some offers on there?
Also, social media has nothing to do with SEO.
Drop me a line with your number and i'll give you some guidanc/help...
That just isn't true.It's doubtful you'll get anything meaningful out of a FB page as it's not something people follow. it's hard to post interesting content and who would follow you and why? Perhaps you could put some offers on there?
Also, social media has nothing to do with SEO.
Drop me a line with your number and i'll give you some guidanc/help...
I have a business Facebook page with followers and so do other businesses I deal with.....some with thousands of followers.
What you can't have on a business page is friends.
Plenty of small businesses get round this by starting a personal page with the business very prominent but Facebook could,in theory,delete your page at will
You probably won't get much actual advice here.
I can give you some top-level advice...
When thinking about "Social Media" think about the users intent, when they login to Facebook or Instagram, its because they probably want to either connect with people they know straight off the bat or they are simply bored, their intent is highly unlikely to be using these platforms for a problem-solving solution.
On that basis, you want to be thinking about user intent, so SEO is good, local SEO / Paid Search is probably a better ROI than social media will ever be, that said, sometimes Social Media is great for local awareness campaigns and so on.
But put some thought into how people might search for your company first, then invest in that area. I'd aim to build your presence on Google and local seo etc etc, then run in some targetted paid social campaigns at certain demographics with some good offers and aim to build awareness with the paid social.
I can give you some top-level advice...
When thinking about "Social Media" think about the users intent, when they login to Facebook or Instagram, its because they probably want to either connect with people they know straight off the bat or they are simply bored, their intent is highly unlikely to be using these platforms for a problem-solving solution.
On that basis, you want to be thinking about user intent, so SEO is good, local SEO / Paid Search is probably a better ROI than social media will ever be, that said, sometimes Social Media is great for local awareness campaigns and so on.
But put some thought into how people might search for your company first, then invest in that area. I'd aim to build your presence on Google and local seo etc etc, then run in some targetted paid social campaigns at certain demographics with some good offers and aim to build awareness with the paid social.
Paid display advertising on social, works (although there is some trial and error). Also can work hand in hand with paid search/display advertising on other channels and creating a funnel.
For me, going local with multiple accounts isn't a bad idea. You can create a business manager account to run the advertising for the multiple pages.
For me, going local with multiple accounts isn't a bad idea. You can create a business manager account to run the advertising for the multiple pages.
Instagram is extremely visual, so unless you're planning on posting up something more than lots of photos of clean clothes (which no one really cares about) I'd probably give it a miss. And with Twitter you need to be posting or retweeting several times a day to be spotted, again you might lack content for this.
Facebook can be useful as you'll get people searching on it who want to know opening times for your business, or contact details if they have a query. Keeping it updated with posts shows that the business is still active. But make sure you check it at least twice a day so that you can respond promptly to any comments that people leave.
I'd say that no social media is actually better than bad social media, so if you can't do it properly then it's best to give it a miss. Plan your content several months in advance, and make sure you actually use the pages.
Facebook can be useful as you'll get people searching on it who want to know opening times for your business, or contact details if they have a query. Keeping it updated with posts shows that the business is still active. But make sure you check it at least twice a day so that you can respond promptly to any comments that people leave.
I'd say that no social media is actually better than bad social media, so if you can't do it properly then it's best to give it a miss. Plan your content several months in advance, and make sure you actually use the pages.
One of the negative aspects of social media for a business is that people can easily see how many views or likes you've had. So unless you know enough people who you can get to look at and like your stuff it's probably better not to bother. Go for a good website with good SEO instead.
V8covin said:
Frimley111R said:
Fundamentally social media is for people to socialise. Business jumped on the bandwagon.
It's doubtful you'll get anything meaningful out of a FB page as it's not something people follow. it's hard to post interesting content and who would follow you and why? Perhaps you could put some offers on there?
Also, social media has nothing to do with SEO.
Drop me a line with your number and i'll give you some guidanc/help...
That just isn't true.It's doubtful you'll get anything meaningful out of a FB page as it's not something people follow. it's hard to post interesting content and who would follow you and why? Perhaps you could put some offers on there?
Also, social media has nothing to do with SEO.
Drop me a line with your number and i'll give you some guidanc/help...
I have a business Facebook page with followers and so do other businesses I deal with.....some with thousands of followers.
What you can't have on a business page is friends.
Plenty of small businesses get round this by starting a personal page with the business very prominent but Facebook could,in theory,delete your page at will
However, to clarify, unless you sell something that people are genuinely interested in they won't follow you. How many people will follow a dry cleaning company page? Even if you post offers etc on there? Now if you're selling performance car parts, clothes etc that's a different matter entirely.
Frimley111R said:
unless you sell something that people are genuinely interested in they won't follow you. How many people will follow a dry cleaning company page? Even if you post offers etc on there? Now if you're selling performance car parts, clothes etc that's a different matter entirely.
This is the nub. Like any advertising 'content' is everything. As is targeting.Facebook can be very powerful if used correctly and populated with good content. Most people dive into it thinking that it's free or low-cost yet you still have to invest in creating something that will engage people.
Also, don't think that 'page or post boost' and 'advertise' are the same things. The Facebook Ad Manager is quite a good tool - look at it and learn it.
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