What is "Helium Miracle"?

[EliseNick]

Whilst idly browsing LinkedIn, I noticed a reference to a company called "Helium Miracle nnn" where nnn is a number. Thinking it an odd name for a company, I searched in LinkedIn and found several (tens of) companies with similar names, with just the number differing. As far as I can see, they're all based in different places, run by different people, and have different lines of work. Google led me to this;

https://www.thegazette.co.uk/insolvency/notice?tex...

and this 1990s throwback;

http://heliummiracle.co.uk/

There's a few other references, like the last sentence of this story;

https://www.diyweek.net/ultra-furniture-ltd-in-adm...

What is this about? Some inside joke? Glitch in the Matrix?

[48k]

Off-the-shelf company setups where the name of the company doesn't matter?

[plasticpig]

48k said:

Off-the-shelf company setups where the name of the company doesn't matter?

A quick search on companies house turns up a lot of references to this company:

http://www.oakwood-corporate.com/index.html

[EliseNick]

I see. Thanks. Any common reasons why this might this be necessary or desirable?