McDonalds rebrand - on top of their game

[Itsallicanafford]

Slightly nervous about posting this as with such a big corporation with so many outlets, experiences can vary massively... but, the McDonald’s rebrand is a pretty impressive peice of work. The design and concept looks spot on to me. Me and the kids popped in for breakfast somewhere on the A12 on the way to the coast this weekend.
Modern natural themed decor (old Ronald nowhere to be seen these days), superslick touch screen ordering (with calorie information so I could stop my 9 year old ordering the waffle and sausage breakfast with a milk shake at over 1000calories). Games consoles for the kids, interactive projectors on the tables, outside play area. You can actually eat healthy food if you like...It makes Burger King look like something from the 80’s.
Ok, if you ate the wrong food there everyday it would be a bad choice but as a treat a few times a year, what’s not to like?

[Robbidoo]

I agree it's superb. When you're travelling through europe with kids and you just want somewhere clean to stop and feed them (food we bring, not maccies, not yet anyway), change them, have a coffee, it's a much nicer option than anything else on the motorway in France or Belgium for example.

[Butter Face]

Those paper straws are the pinnacle of shyte though.

[Johnnytheboy]

I'm an utter addict of the breakfast pancakes and sausage.

£3.80 for that and a cappuccino in an invariably clean, tidy restaurant is hard to argue with.

[Greendubber]

Emergency services get special prices, it's hard to drive past when hungry knowing a double sausage and egg mcmuffin meal is about £1.50

I do like a McDonalds now and then and agree with the new style.

[Evolved]

The rebranding maybe slick, the food however is still st!

Now Five Guys, those guys can do fast food burgers!

[craigjm]

Evolved said:

The rebranding maybe slick, the food however is still st!

Now Five Guys, those guys can do fast food burgers!

Considerably more expensive than McDonald’s, you might as well compare an apple with an orange.

[anonymous-user]

my local is very hot and miss, i had pancakes there were disgusting, ive had Mcmuffins that are stale, and others that gave me the sts.

Value for money burgers can't beat the drive thru burger from Wetherspoons.

[usn90]

I’m all for the environment

But since the straws have changed I’ve not liked a single coke.

Could just be me but I’m very particular, example fizzy Vimto, I have to drink that from a can, the bottle form doesn’t taste as nice

[untakenname]

I'll occasionally for lunch get a big Mac and fries for £1.99 from the Metro, for vfm it cannot be beaten but it only applies to stores without drive thrus which in London means you need to pick the right time, lunch is fine but after 4pm they fill up with feral youths.

One thing I've noticed recently in Macdonald's is that around a third of the people queing are delivery drivers fulfilling orders via the various takeaway apps, considering the food gets cold in Les than a minute or just in the distance between the counter and the tables surely when it's been delivered a few minutes away it's going to be cold and minging?

[227bhp]

Butter Face said:

Those paper straws are the pinnacle of shyte though.

Used one yesterday and couldn't find anything wrong with it.

[KrazyIvan]

227bhp said:

Butter Face said:

Those paper straws are the pinnacle of shyte though.

Used one yesterday and couldn't find anything wrong with it.

There fine if you drink from them within a few minutes....but they soon go soggy and start to fall apart.

[227bhp]

KrazyIvan said:

227bhp said:

Butter Face said:

Those paper straws are the pinnacle of shyte though.

Used one yesterday and couldn't find anything wrong with it.

There fine if you drink from them within a few minutes....but they soon go soggy and start to fall apart.

It was in one of their icecream things which we left in the car for an hour before finishing it.
It's only a token gesture to the whole recycling thing, but it's a start.

[Evolved]

craigjm said:

Evolved said:

The rebranding maybe slick, the food however is still st!

Now Five Guys, those guys can do fast food burgers!

Considerably more expensive than McDonald’s, you might as well compare an apple with an orange.

Both fast food burger places, the difference being one is dearer, granted, but the quality is markedly better. It’s Apple for apples as far as I’m concerned.

[48k]

Hasn't McDonalds had the rebrand and the touch screens for a few years now? What's changed?

[craigjm]

Evolved said:

craigjm said:

Evolved said:

The rebranding maybe slick, the food however is still st!

Now Five Guys, those guys can do fast food burgers!

Considerably more expensive than McDonald’s, you might as well compare an apple with an orange.

Both fast food burger places, the difference being one is dearer, granted, but the quality is markedly better. It’s Apple for apples as far as I’m concerned.

Are they competitors? Would the average Big Mac meal eating customer consider going to five guys instead?

[Pothole]

Greendubber said:

Emergency services get special prices,

How? Blue Light Card?

[designforlife]

UK McDonalds and UK Five Guys are marketed at completely different audiences, and have wildly different price points...

That's like sitting a base spec Corsa next to an Aston Martin Vantage and trying to objectively compare them like for like.

As for the rebrand, totally agree... McDonald's have made leaps and bounds in the way the brand is percieved and seem to have improved the food quality massively from what I remember eating in them during the 90s.

[Evolved]

craigjm said:

Evolved said:

craigjm said:

Evolved said:

The rebranding maybe slick, the food however is still st!

Now Five Guys, those guys can do fast food burgers!

Considerably more expensive than McDonald’s, you might as well compare an apple with an orange.

Both fast food burger places, the difference being one is dearer, granted, but the quality is markedly better. It’s Apple for apples as far as I’m concerned.

Are they competitors? Would the average Big Mac meal eating customer consider going to five guys instead?

Given Five Guys is a fairly new proposition in the U.K. relative to McDonalds, not at the moment, purely due to lack of knowledge on the brand. This doesn’t mean they’re not directly competing though. The business model and offering is identical in many ways, one is simply offering a higher quality product.

We’re well off topic, I simply offered my preference if choosing a fast food burger. Five Guys over BK and McD’s every day of the week, even with a slight price increase over the established burger brands.

[anonymous-user]

untakenname said:

I'll occasionally for lunch get a big Mac and fries for £1.99 from the Metro, for vfm it cannot be beaten but it only applies to stores without drive thrus which in London means you need to pick the right time, lunch is fine but after 4pm they fill up with feral youths.

One thing I've noticed recently in Macdonald's is that around a third of the people queing are delivery drivers fulfilling orders via the various takeaway apps, considering the food gets cold in Les than a minute or just in the distance between the counter and the tables surely when it's been delivered a few minutes away it's going to be cold and minging?

My thoughts exactly on the deliveries. Mc's food (apple pies apart) does seem to cool very quickly. I assume the drivers have decent insulated boxes or just put the burgers etc on a heated front seat