Mr Kipling have banned icing!

[67Dino]

Went to get an Angel Slice to go with my tea, and noticed “30% less sugar” on the packet. Opened it, and immediately obvious where the 30% reduction has come from: no white icing on top! Just a miserable squiggle of pink. IMO these are simply not Angel Slices. Gutted.

Appreciate the benefit of a healthy diet, but do the buyers of (tiny) iced cakes really now need protecting from themselves in this way?

[S100HP]

That's miserable

[Initforthemoney]

In other words, you bought the wrong product.

[cuprabob]

In a few month's you will likely see a "new improved" version with a price premium where they have just reinstated the icing.

[Podie]

It’s says “100 calories per slice” wasn’t it obvious it was going to be fking miserable?

[67Dino]

Initforthemoney said:

In other words, you bought the wrong product.

You’re telling me. My issue is this version is not now an Angel Slice at all. What next? Jaffa Cakes without the marmalade?

[miniman]

Podie said:

It’s says “100 calories per slice” wasn’t it obvious it was going to be fking miserable?

[TheRainMaker]

They still do the normal ones, you just got the cardboard ones.

[Evolved]

Didn't the pic on the box give it away?

[cuprabob]

It would be funny if the packaging was updated to score out "exceedingly good"

[grumbledoak]

Decades of lies about nutrition are slowly turning around to the real cause of a lot of our modern illnesses - sugar. But the calorie isn't dead yet, and it needs to die too. Meanwhile the anointed are once again going to "save us all", this time with calorie and sugar limits per snack. And this sort of thing is the result. fking idiocy.

It would be better for your health and your soul to have one proper fat-and-sugar loaded desert a month than a crappy low fat, low sugar, low calorie cardboard facsimile every day.

[Dagnir]

Tell me they've not touched the sublime lemon slices?!?

[So]

Dagnir said:

Tell me they've not touched the sublime lemon slices?!?

What about French Fancies?

[67Dino]

So said:

Dagnir said:

Tell me they've not touched the sublime lemon slices?!?

What about French Fancies?

Not yet, just Angel and Chocolate Slices. But my concern is this could be the thin end of the [cake] wedge

[Riley Blue]

67Dino said:

Not yet, just Angel and Chocolate Slices. But my concern is this could be the thin end of the [cake] wedge

Mr Kipling says, "I still make the same exceeding nice iced Angel Slices.": http://www.mrkipling.co.uk/our-ranges/favourites/a...

[Initforthemoney]

I had a browse on their website and can’t find the reduced flavour products at all.

Unless I missed it somehwhere.

[chris116]

67Dino said:

You’re telling me. My issue is this version is not now an Angel Slice at all. What next? Jaffa Cakes without the marmalade?

I saw packets of strawberry Jaffa Cakes for sale yesterday!!

[HTP99]

Mr Kipling stuff has always been rank; way too sweet, I should imagine the "new improved" range will taste all fake now with that horrible underlying aftertaste of artificial sweetener, so still rank but just a different kind of rank.

[S100HP]

chris116 said:

I saw packets of strawberry Jaffa Cakes for sale yesterday!!

The lime ones are great

[dickymint]

grumbledoak said:

Decades of lies about nutrition are slowly turning around to the real cause of a lot of our modern illnesses - sugar. But the calorie isn't dead yet, and it needs to die too. Meanwhile the anointed are once again going to "save us all", this time with calorie and sugar limits per snack. And this sort of thing is the result. fking idiocy.

It would be better for your health and your soul to have one proper fat-and-sugar loaded desert a month than a crappy low fat, low sugar, low calorie cardboard facsimile every day.

This ^^^

Exactly the same as the 30 years of lies about real butter and axle grease spreads!!