Do dealers no longer offer discounts?
Do dealers no longer offer discounts?
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Discussion

RemarkLima

Original Poster:

2,837 posts

241 months

Wednesday 9th October 2019
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I've been looking for a new car of late and it seems that the past couple of dealers just make no concession on price, and basically refuse to budge even by a £10!? And then want to charge £200 as an "admin fee"!

This has meant, as I'm not in desperate need, that I've just walked away but it's been a while since I've been buying cars, and it used to be a guide price - where you started the negotiation from... Has this changed and it's now normal practise or have I just hit the weird sales people?

jjr1

3,041 posts

289 months

Wednesday 9th October 2019
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RemarkLima said:
I've been looking for a new car of late and it seems that the past couple of dealers just make no concession on price, and basically refuse to budge even by a £10!? And then want to charge £200 as an "admin fee"!

This has meant, as I'm not in desperate need, that I've just walked away but it's been a while since I've been buying cars, and it used to be a guide price - where you started the negotiation from... Has this changed and it's now normal practise or have I just hit the weird sales people?
A new car or a secondhand one?

T5SOR

2,030 posts

254 months

Wednesday 9th October 2019
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No, they just want to add any discounts to finance packages or disguise them in another way (GAP, Paint, Warranty etc.).

silentbrown

10,819 posts

145 months

Wednesday 9th October 2019
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For "New" cars, start with CarWow, or broker prices from Coast2Coast etc. Big discounts depending on brand.

For "Used", it does seem a lot tougher to get deals, unless the car's woefully overpriced in the first place.

RemarkLima

Original Poster:

2,837 posts

241 months

Wednesday 9th October 2019
quotequote all
It's been for used cars, a few years old... But just seems to be an odd stance, but pleased it's not just me. I was starting to get a complex!

It's tempting to go new on the basis of better discounts and less hassle on the crappy finance rates... Used they seem to think 8% is a good rate.

Flumpo

4,024 posts

102 months

Wednesday 9th October 2019
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The main dealer ones all seem to be like that in used. Independent garages or if it’s something a bit different there might be wiggle room.

I think it’s the internet effect, cars have to be competitively priced now as you can access cars anywhere in the country in seconds.

Dsdans

130 posts

85 months

Wednesday 9th October 2019
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When I was looking at 2/3 year old astras a month or so ago Lookers had the model I wanted for £8k in their liverpool branch that had been sitting for a while. One day it disappeared off Autotrader to reappear a week later on Lookers Birmingham.

The price had increased to 8.5k and when I rang the dealer he wouldn't move a muscle on the price. Theres just no sense to it.

Seems like dealers would rather let it sit in the forecourt and wait for a buyer

shake n bake

2,221 posts

236 months

Wednesday 9th October 2019
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The race to the bottom on price results in there being no discount left to offer.

Roboticarm

1,666 posts

90 months

Wednesday 9th October 2019
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Dsdans said:
When I was looking at 2/3 year old astras a month or so ago Lookers had the model I wanted for £8k in their liverpool branch that had been sitting for a while. One day it disappeared off Autotrader to reappear a week later on Lookers Birmingham.

The price had increased to 8.5k and when I rang the dealer he wouldn't move a muscle on the price. Theres just no sense to it.

Seems like dealers would rather let it sit in the forecourt and wait for a buyer
I wonder if this is one of those "we've got the car but it's not at the dealer near your, let us know and will move it" deals and the potential buyer said no so they've got to recoup costs ?

Auto810graphy

1,611 posts

121 months

Wednesday 9th October 2019
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No, more like it has hit its 30/60/90 day hold time so gets moved on to a fresh site. There are still a large number of buyers who won’t travel more than 20 miles for a car.

Deep Thought

40,113 posts

226 months

Wednesday 9th October 2019
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RemarkLima said:
It's been for used cars, a few years old... But just seems to be an odd stance, but pleased it's not just me. I was starting to get a complex!

It's tempting to go new on the basis of better discounts and less hassle on the crappy finance rates... Used they seem to think 8% is a good rate.
Cars have to be priced competitively for the phone to ring, so they've had to remove pretty much all of the wiggle room.


Deep Thought

40,113 posts

226 months

Wednesday 9th October 2019
quotequote all
Flumpo said:
The main dealer ones all seem to be like that in used. Independent garages or if it’s something a bit different there might be wiggle room.

I think it’s the internet effect, cars have to be competitively priced now as you can access cars anywhere in the country in seconds.
Thats totally it.


RemarkLima

Original Poster:

2,837 posts

241 months

Thursday 10th October 2019
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It's interesting that this has changed in such a short space of time... I guess with Auto Trader saying "Good Price" / "Great Price" hasn't helped. I've not seen it as much so maybe quietly removed as the dealers who are paying for the service would be pretty p**sed!

feef

5,209 posts

212 months

Thursday 10th October 2019
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Not cars, but when I was doing a stint in direct sales for a kitchen company, we could offer more discounts if we sold on finance.

But there was also the caveat that if the finance was paid off in full before the first payment was due, then no interest was charged (and the sales droid lost their finance commission, so we were always encouraged to bear that in mind when we used finance as a tool to offer further discounts).

If that's still the case, then you could negotiate a better deal on finance and then pay it off before the first payment is due and walk away with your discount and "cash" purchase

HTP99

25,128 posts

169 months

Thursday 10th October 2019
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Its a much different world now, cars have to be competitively priced in the first place due to that wonderful thing called the internet, all cars for sale are visible to everyone; if the car was over priced vs similar cars out there in the first place then it wouldn't get a look in.

A.J.M

8,381 posts

215 months

Thursday 10th October 2019
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Instead of cash off, try for other things thrown in to the deal.

When helping my gf get a newer car, I got the salesman at a VW dealer to give 2 year’s warranty and 4 years service and mot package on the car.
Along with a small reduction on the HP monthly payments.

It’s only a 1.0 Polo Match but for her needs it’s a brilliant wee car.

She took her old Polo to the main dealer for services and mots so she’s happy to keep using them and to get good service.

All I want to check is the service schedule to see what fluids need changed at what age/mileage so I can make sure it’s done. Gearbox oil etc to be changed at the right time and such.

Skyedriver

23,320 posts

311 months

Monday 14th October 2019
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silentbrown said:
For "Used", it does seem a lot tougher to get deals
In the process of buying a Mini Convertible for wife, the Mini Dealers seem to have some sort of cartel amongst them where they won't obviously undercut another dealership and of course they various dealer outfits are all owned by a few main companies. Pendragon, Inchscape etc
Keeping used prices high.

Cheib

25,360 posts

204 months

Monday 14th October 2019
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HTP99 said:
Its a much different world now, cars have to be competitively priced in the first place due to that wonderful thing called the internet, all cars for sale are visible to everyone; if the car was over priced vs similar cars out there in the first place then it wouldn't get a look in.
They aren’t. Most manufacturers stop dealers advertising new unregistered cars anywhere other than the showroom...they don’t want the customer knowing how many new cars are available across the network. These days dealers might publish a social media post showing say a 5 series in the showroom but you cant go online and see all the new unregistered 5 series in the country.

HTP99

25,128 posts

169 months

Monday 14th October 2019
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Cheib said:
HTP99 said:
Its a much different world now, cars have to be competitively priced in the first place due to that wonderful thing called the internet, all cars for sale are visible to everyone; if the car was over priced vs similar cars out there in the first place then it wouldn't get a look in.
They aren’t. Most manufacturers stop dealers advertising new unregistered cars anywhere other than the showroom...they don’t want the customer knowing how many new cars are available across the network. These days dealers might publish a social media post showing say a 5 series in the showroom but you cant go online and see all the new unregistered 5 series in the country.
I assumed we were talking used?

Bam89

646 posts

130 months

Monday 14th October 2019
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Has anyone had much luck with further negotiation with the dealer after going through the likes of Carwow and Coast2Coast?

Unsure if there is further discount to be had if there are a couple of dealers offering more or less the same finance / cash price, or is it better to ask for something like servicing to be thrown in