Omega - Dealer profit margin

[Smoggy99]

Hi All,

I am about to purchase a new Omega, does anyone have an idea of the dealer profit margin?

Would be handy to have an idea of how much negotiation room there is.

Thanks in advance

[romeodelta]

Depends on the model, but 20% should be achievable.

Maybe consider grey dealers as well?

[Ninjin]

I don't know how much margin they have but 20% has never been a problem for me.

[SS2.]

Depends on the model, how long it's been around, what the current demand is etc.

No harm in walking into any AD and asking, though.

Or just go speak with Dom Hackett.

[don logan]

Watch his “how to beat the authorised dealers”

I wouldn’t pay more than just over £3k for a new hesalite Speedmaster for example!

[Smoggy99]

Thanks for the replies... I am looking for this model.

Edited by Smoggy99 on Tuesday 21st April 08:55

[nikaiyo2]

Just FYI OP there is one in the Goldsmiths online sale for £6940

[don logan]

I wasn’t expecting the RRP to be £9.4k

I can’t imagine they fly out the door (especially when the shops re-open) so I give them a GOOD squeeze, 30% at least

I’d want a new one for the price of used one!

Edited by don logan on Tuesday 21st April 10:11

[Smoggy99]

Yeh going rate seems to around 6.4k

[don logan]

Smoggy99 said:

Yeh going rate seems to around 6.4k

That MAY change because of what’s going on, but aim for that as a maximum, they won’t be going anywhere!

[Podie]

Speak to PHer DominicH of https://www.hackettwatches.com/

Top bloke, and lots of us have used him.

[Takemeaway]

Smoggy99 said:

Thanks for the replies... I am looking for this model.

Edited by Smoggy99 on Tuesday 21st April 08:55

Nice - what model is that?

I need an incentive for when all this st is over

[dai1983]

don logan said:

Watch his “how to beat the authorised dealers”

I wouldn’t pay more than just over £3k for a new hesalite Speedmaster for example!

Do you have a link to the vid please?

[don logan]

dai1983 said:

Do you have a link to the vid please?

I thought I had but looks like it was removed

Google Paul Thorpe watch dealer on you tube and it will be his latest vid or close to it

[andy tims]

Dealers do need to make a profit to stay in business, but on a watch like that, very expensive for a speedmaster and a “bold” design, I can’t imagine they’d be flying off the shelf, so a good deal should be possible.

[catso]

Podie said:

Speak to PHer DominicH of https://www.hackettwatches.com/

Top bloke, and lots of us have used him.

Seconded, I bought my Titanium Planet Ocean from him and he did me a great deal without the bother of haggling.

[Wills2]

You can get a mint one box and papers from WF for 6k they will sell at below that maybe £5700, meaning they pay £3-3.5k so go into it with your eyes open if buying a new one even with 20% off.

I had the steel version it's a lovely watch but very thick...very.

[ecain63]

They need to make a profit.

Get yourself a good deal, but don't be part of the retail problem.

Remember, this is why many independents won't survive the current situation. For years now customers have been so obsessed with getting things as cheap as possible that shops have very little room to operate. Pay a fair price and allow the dealer enough margin to operate.

Just my 2p.

Lovely watch OP. Good luck.

[KungFuPanda]

https://www.mappinandwebb.com/Omega-Seamaster-Plan...

£6246 after the further 10% discount.

No grey dealer will get close on a new watch.

If you don’t buy it at this price, you weren’t serious about the watch in the first place.

[romeodelta]

KungFuPanda said:

https://www.mappinandwebb.com/Omega-Seamaster-Plan...

£6246 after the further 10% discount.

No grey dealer will get close on a new watch.

If you don’t buy it at this price, you weren’t serious about the watch in the first place.

Great price.

Lovely watch.

Jomashop are usually my reference point for price and they can't beat it - https://www.jomashop.com/omega-watch-215-92-46-51-...