The Audi approach to high-pressure sales
The Audi approach to high-pressure sales
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Kent Border Kenny

Original Poster:

2,219 posts

89 months

Monday 22nd June 2020
quotequote all
I took a drive up to my local Audi dealer on Sunday. It was pretty much empty, except for two salesmen chatting on their phones.

I had a wander round, but couldn’t have a proper look at the cars, as they are sealed for hygiene reasons, which is fair enough.

I went back to wait at the front, and eventually one of the young gentlemen asked if he could help me.

Yes, I said, I would like to buy a new R8 Spyder, probably the Performance version, and could we chat about what they can do for me.

He was terribly sorry, he said, in his empty showroom, but demand was so high that they were totally back-to-back, and only able to see people by appointment, but if I left my details someone would call me back.

I did, they didn’t.

A1VDY

3,575 posts

156 months

Monday 22nd June 2020
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Were you really interested in the R8 though?
If not, they probably sensed you may be in there to waste their time..

Jag_NE

3,335 posts

129 months

Monday 22nd June 2020
quotequote all
A1VDY said:
Were you really interested in the R8 though?
If not, they probably sensed you may be in there to waste their time..
Judging by his garage, I think he probably is a credible customer...

tumble dryer

2,371 posts

156 months

Monday 22nd June 2020
quotequote all
A1VDY said:
Were you really interested in the R8 though?
If not, they probably sensed you may be in there to waste their time..
You just did what the 'salesman' did. rolleyes

anonymous-user

83 months

Monday 22nd June 2020
quotequote all
Dont see the issue? If you want an R8, you be back. If not that dealer, the next nearest one - which will be more than likely owned by the same group.

It's not exactly customer service, but do you really expect it?

djohnson

3,676 posts

252 months

Monday 22nd June 2020
quotequote all
Kent Border Kenny said:
I took a drive up to my local Audi dealer on Sunday. It was pretty much empty, except for two salesmen chatting on their phones.

I had a wander round, but couldn’t have a proper look at the cars, as they are sealed for hygiene reasons, which is fair enough.

I went back to wait at the front, and eventually one of the young gentlemen asked if he could help me.

Yes, I said, I would like to buy a new R8 Spyder, probably the Performance version, and could we chat about what they can do for me.

He was terribly sorry, he said, in his empty showroom, but demand was so high that they were totally back-to-back, and only able to see people by appointment, but if I left my details someone would call me back.

I did, they didn’t.
I do think Audi can be a bit like that. We’ve had a few X5s over the years, I recall taking one into our local Audi dealer when we were looking for a change and asking them to open a Q7. They really weren’t interested, wouldn’t unlock the car and we ended up leaving (and bought another X5). I’d get the reluctance of I’d rolled up in a Fiesta and asked to look at a Q7 but surely there’s a degree of credibility when you turn up in a similar car to the one you want to look at.

Zoobeef

6,004 posts

187 months

Monday 22nd June 2020
quotequote all
Surprised you expected any better treatment.

tumble dryer

2,371 posts

156 months

Monday 22nd June 2020
quotequote all
Argleton said:
Dont see the issue? If you want an R8, you be back. If not that dealer, the next nearest one - which will be more than likely owned by the same group.

It's not exactly customer service, but do you really expect it?
There must be an Audi salesperson on this forum with a bit of gumption, surely??


anonymous-user

83 months

Monday 22nd June 2020
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Buy one from another dealership, then go back and tell them how much of a mistake it was. Then fall in love with Richard Gere

anonymous-user

83 months

Monday 22nd June 2020
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i always thought rich people would have a broker with connections who at the drop of an email could sort this sort of stuff out for you, as they have connections.

England87

1,995 posts

126 months

Monday 22nd June 2020
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Audi are a bit funny. When I had Audi’s (never again) I would go in and they’d offer ‘scone and a cup of tea sir?’ No I’d just like you to call me back as you’ve promised 5 times now... there’s an odd snobbery to their approach but often lacking the basics of customer care...

Wills2

29,405 posts

204 months

Monday 22nd June 2020
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I always find it's better to call a dealer and book an appointment I always do this, I never just turn up and mooch around and expect them to drop what they are doing (even if that is SFA) they seem to prefer a diary of appointments to go through, which is fair enough.

I did that when I bought a 911 as I didn't want to drive all the way there and be told no one can deal with me as I probably would have come to my senses on the way back and not bothered, so I rang ahead and locked myself in for a leg lifting! biggrin






Flumpo

4,024 posts

102 months

Monday 22nd June 2020
quotequote all
Wills2 said:
I always find it's better to call a dealer and book an appointment I always do this, I never just turn up and mooch around and expect them to drop what they are doing (even if that is SFA) they seem to prefer a diary of appointments to go through, which is fair enough.

I did that when I bought a 911 as I didn't want to drive all the way there and be told no one can deal with me as I probably would have come to my senses on the way back and not bothered, so I rang ahead and locked myself in for a leg lifting! biggrin





I think it might be a bit of this, every time I’ve turned up at a dealer wanting to look at stuff it’s never really gone well. It always ends in having to book an appointment to come back. I don’t know why I always do it.



anonymous-user

83 months

Monday 22nd June 2020
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Do they get marks from the sales manager for getting appointments?

Joelonghair

280 posts

101 months

Monday 22nd June 2020
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I would have thought closing a walk-in R8 purchase would make it a pretty good day for an Audi salesman? Obviously not.

drmike37

619 posts

85 months

Monday 22nd June 2020
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Last time (the only time) I made an appt in an Audi garage, I turned up at the allotted time and they didn't have anyone available to deal with me.
I didn't buy an Audi.

codenamecueball

734 posts

118 months

Monday 22nd June 2020
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I visited an Audi dealer in Scotland with my father. Looking at A6 size then saw they had a reasonable deal on the new A8 diesel, but we want a petrol.

"How much is the petrol?"
"Let's sit down and chat about it"

After two cups of coffee, three chats with his manager and playing with an iPad that makes the A8 shoot up on a plasma screen infront of you, he still couldn't come up with a price. Fourth chat with the manager and we left with an hour less of our lives.

We used the hour to try work out how any of these numbers are related. I was later informed by the company who owns the dealership it was a "keying error". For example, the cash price was the number that appealed to us, but there was no actual option to pay cash for the car.


anonymous-user

83 months

Monday 22nd June 2020
quotequote all
codenamecueball said:
For example, the cash price was the number that appealed to us, but there was no actual option to pay cash for the car.
That would be illegal and under the The Consumer Protection from Unfair Trading Regulations 2008 and a criminal act.

codenamecueball

734 posts

118 months

Monday 22nd June 2020
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The Spruce Goose said:
That would be illegal and under the The Consumer Protection from Unfair Trading Regulations 2008 and a criminal act.
I think that may be why the offer vanished when I followed up about it.

anonymous-user

83 months

Monday 22nd June 2020
quotequote all
codenamecueball said:
I think that may be why the offer vanished when I followed up about it.
well bait and switch is illegal too. You can report them to trading standards.