Zero West.

[Huntsman]

What do the PH watch aficionados think of Zero West?

https://zerowest.watch/

[tangerine_sedge]

Just reading the blurb, why the use of lat/long, it seems to have no relation to the watches. Mind you, they refer to a 'racing venue' in West Sussex, rather than Goodwood, so perhaps it's a crappy way of not licensing the name?

[Barchettaman]

[anonymous-user]

Astonishing, but not in a good way. £2.2k for an ETA, tenuous link to racing and a spitfire. Seems like a box tick exercise for naive Chinese and Brexiteers.

ETA: read more; they reference: "finest movements ever made" and "harsh military enviornments". Feels like the SO FX of watches.

Edited by 01WE01 on Friday 28th August 21:44

[nikaiyo2]

Bremont but without the made up history.

Not my cup of tea but ETA movement for £2k is not bad value.

[anonymous-user]

28xx are excellent, but you can get them in sub 1k watches.

Looking at the "team" page I see that one of the founders has a background in marketing. No wonder it all seems so cynical. The RAF 100year model made me cringe.

[AlexC1981]

Well at least it is not another company building copies of more established brands, so bravo to them for that.

[Doofus]

They are all the money, aren't they?

I don't like any of them, BTW.

[thebraketester]

What a load of waffle...... never have I read so much ‘word salad’ to try and sell a watch. The historic links are tenuously nauseating at best.

Built in England? Or made in England? Where are the components from? China?

[Doofus]

AlexC1981 said:

Well at least it is not another company building copies of more established brands, so bravo to them for that.

Although they've taken plenty of 'influences'.

[AlexC1981]

They definitely need to tone down the blurb. Too much sales patter makes me try to read between the lines to see what they are really saying.

I like this one, but it would take a richer man than me to spend £3,300 on an unknown branded watch. Uses a Valjoux 7750, which no one can complain about.

It's easy to criticise, but what isn't easy is designing a good looking watch that's different from the same tried and tested designs as the top manufacturers produce. Those that deviate from the norm usually create something horrendous (see Richard Mille).

[AlexC1981]

Doofus said:

AlexC1981 said:

Well at least it is not another company building copies of more established brands, so bravo to them for that.

Although they've taken plenty of 'influences'.

I'm sure someone will tell me in a minute that the above is a copy of something I didn't know about

[Barchettaman]

Well, possibly a homage to the automatic ‘Bullhead’ chronographs produced by Citizen and Seiko in the early 70s.

Brad Pitt wore one in the Once Upon a Time in Hollywood film.

It’s actually not bad, that one; I haven’t seen a bullhead chrono that uses the Valjoux 7750 movement.

[anonymous-user]

Barchettaman said:

I haven’t seen a bullhead chrono that uses the Valjoux 7750 movement.

I'm sure there's been a few, again half the price and without the marketing drivel.

[Doofus]

01WE01 said:

Barchettaman said:

I haven’t seen a bullhead chrono that uses the Valjoux 7750 movement.

I'm sure there's been a few, again half the price and without the marketing drivel.

I bought a Steinhart with a Valjoux 7750. Ok, not a bullhead, but it was about £800, IIRC.

[dudleybloke]

Heritage.

All 4 years of it.

[Doofus]

dudleybloke said:

Heritage.

All 4 years of it.

I own a Bremont, so I can't really sneer at the artifical history, but at least Bremont use their own unique case design and construction, and modified (albeit not in-house) movements.