Why all the furore about BooHoo pricing?
Why all the furore about BooHoo pricing?
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Discussion

Bluesgirl

Original Poster:

792 posts

108 months

Friday 2nd April 2021
quotequote all
https://www.bbc.co.uk/news/business-56506859

I don't see what all the fuss is about - have I missed something? Surely that's the nature of running a business. Why should different brands charge the same price for an item just because they're owned by the same parent company? They're in business for profit, so why can't they put whatever price tag they like on their merchandise?

hyphen

26,262 posts

107 months

Friday 2nd April 2021
quotequote all
Nothing wrong, as long as you don't get caught and suffer reputational damage...

A customer who bought the more expensive one is going to be potentially annoyed, and either stick to the cheaper brand forever more, or go elsewhere.

It's like if you find out Waitrose and Aldi are selling the same ketchup under their own brands. Waitrose customers will think, might as well shop at Aldi for everything.

AngryYorkshireman

128 posts

62 months

Friday 2nd April 2021
quotequote all
hyphen said:
Nothing wrong, as long as you don't get caught and suffer reputational damage...

A customer who bought the more expensive one is going to be potentially annoyed, and either stick to the cheaper brand, or go elsewhere.

It's like if you find out Waitrose and Aldi are selling the same ketchup under their own brands. Waitrose customers will think, might as well shop at Aldi for everything.
Seriously what a non-story by the BBC. This has always happened when shops are owned by the same company. Charge a mark-up for the more expensively marketed/directed shop. If people are so bothered, go to the cheaper shop. It's not like it's not easier than ever to compare prices by looking online is it!

Bluesgirl

Original Poster:

792 posts

108 months

Friday 2nd April 2021
quotequote all
It's well known that M&S source their foodstuffs from established brandnames, they don't seem to do too badly at setting their own prices. People still queue up along the High Street to buy it.

55palfers

6,141 posts

181 months

Friday 2nd April 2021
quotequote all
There should be more furore about this sort of thing.

https://www.theguardian.com/business/2020/aug/28/b...

Sweatshops paying £4.00 per hour. Or less.

hyphen

26,262 posts

107 months

Friday 2nd April 2021
quotequote all
Bluesgirl said:
It's well known that M&S source their foodstuffs from established brandnames..
All own brand food and products at supermarkets is made by the big suppliers. The supermarkets don't want to be running hundreds of factories.

The difference (should be) the specification of the item that each supermarket requests, which for food should be verifiable by the list of ingredients, and the order of ingredients.

In the same way all car parts are made by the big supplier, but say the carpet in a Bentley will be a lot thicker than in a Ford.

Edited by hyphen on Friday 2nd April 11:52

Bluesgirl

Original Poster:

792 posts

108 months

Friday 2nd April 2021
quotequote all
55palfers said:
There should be more furore about this sort of thing.

https://www.theguardian.com/business/2020/aug/28/b...

Sweatshops paying £4.00 per hour. Or less.
/\/\/\/\ Absolutely. You would hope that BooHoo are looking thoroughly across their supply chain and not cutting corners after the bad press they got last year.

bazza white

3,675 posts

145 months

Sunday 4th April 2021
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How is it any different buying the same VAG part from VW,Audi or lamborghini.






Heartworm

1,936 posts

178 months

Sunday 4th April 2021
quotequote all
hyphen said:
All own brand food and products at supermarkets is made by the big suppliers. The supermarkets don't want to be running hundreds of factories.

The difference (should be) the specification of the item that each supermarket requests, which for food should be verifiable by the list of ingredients, and the order of ingredients.

In the same way all car parts are made by the big supplier, but say the carpet in a Bentley will be a lot thicker than in a Ford.

Edited by hyphen on Friday 2nd April 11:52
The specification in food is often identical, I've watched (and coded the software that makes them) cakes come off the line and be sent to different packaging machines for the different labels.

ToastMan76

530 posts

90 months

Monday 5th April 2021
quotequote all
hyphen said:
All own brand food and products at supermarkets is made by the big suppliers. The supermarkets don't want to be running hundreds of factories.

The difference (should be) the specification of the item that each supermarket requests, which for food should be verifiable by the list of ingredients, and the order of ingredients.

In the same way all car parts are made by the big supplier, but say the carpet in a Bentley will be a lot thicker than in a Ford.

Edited by hyphen on Friday 2nd April 11:52
Exactly this. I work for a large household brand - and most our products are ‘off the shelf’ - you will find the exact same products under other brands just maybe with a slightly different look and feel. The most obvious example of this to a car forum is the VW Golf is a Seat Leon is an Audi TT just with a different roof! (For the most part...)

Its very rare now for brands (in general merchandise goods) to run their own factories, and instead you find so much is China sourced but specced differently, but intrinsically they are the same. When I worked in food for a major supermarket I would be visiting Faccenda or 2 Sisters and see the exact same chickens or meals just having a different stamp on it and this goes on with basically all products.

In the case of this though I think the issue is boohoo scrubbed out the Oasis info from the label using a marker then rebadged it as Karen. Its a half arsed rebadging akin to shoving an M badge on a 118d

worsy

6,279 posts

192 months

Tuesday 6th April 2021
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Not sure I agree, if we are going with the analogies here then imagine buying a Golf and finding on delivery someone provided a Leon and used a marker to dab out the Seat badge and stuck a VW on next to it.

ToastMan76

530 posts

90 months

Tuesday 6th April 2021
quotequote all
worsy said:
Not sure I agree, if we are going with the analogies here then imagine buying a Golf and finding on delivery someone provided a Leon and used a marker to dab out the Seat badge and stuck a VW on next to it.
Isnt the Seat badge stuck over a VW badge in the engine bay?