Have luxury car brands lost their exclusivity?

[Freya.greaves]

Are luxury and supercar manufacturers considered special and rare anymore?

[RDMcG]

The larger brands have in my view. About the only ones left are the likes of Bugatti,Pagani and Koenigsseg and to some extent Ferrari.

[Fezzamania]

As volumes and model range have been pushed up to generate more profit and please shareholders of course the exclusivity has dropped especially Ferrari.

For me lamborghini and Mclaren still have low volumes and therefore exclusivity especially their special models.

[WCZ]

not really.

more have been made so technically there's more and supercars that exist than ever because they rarely get scraped through old age

brands like audi arent luxury anymore though imo

[mat205125]

RDMcG said:

The larger brands have in my view. About the only ones left are the likes of Bugatti,Pagani and Koenigsseg and to some extent Ferrari.

Not sure I'd class VAG Bugatti as being that special to be honest.

[10126 Torino]

Supercars like the Aventador should be exclusive and made in limited numbers .

Lamborghini have made zillions of them , there's 15 limited editions listed on Wikipedia , including the bonkers Veneno , and PH just today

have an article on the Ultimate , the very last run out model , only going to make 600 , that's still a lot .

Profits over exclusivity , probably the only way the brand survives .

[Hoofy]

Just a warning for those at work: don't Google "veneno" if you've never heard of it.

[Pioneer]

Also, cheap borrowing in the last decade or so have made ownership much more accessible to the 'average' guy. Years ago it was only the rich and famous who ran Supercars. Now, it's quite common to speak with owners who aren't particularly wealthy but comfortable spending £1000 pcm with a hefty balloon at the end. Manufacturers and finance companies are happy too. Great that it means more people experience the cars and that more cars are built - but it obviously dilutes the exclusivity.

[topjay]

Yes loads of them made now and available to anyone that can put a minimal finance deposit down.

Have become a general luxury good rather than a hobby for people that love machinery.

[DeejRC]

Crikey boys, what are we calling a minimal deposit ?!

[Saweep]

Pioneer said:

Also, cheap borrowing in the last decade or so have made ownership much more accessible to the 'average' guy. Years ago it was only the rich and famous who ran Supercars. Now, it's quite common to speak with owners who aren't particularly wealthy but comfortable spending £1000 pcm with a hefty balloon at the end. Manufacturers and finance companies are happy too. Great that it means more people experience the cars and that more cars are built - but it obviously dilutes the exclusivity.

No amount of accessible finance makes an "average" guy able to afford a supercar.

Nor are they available for £1000pcm ffs; a Range Rover sport is more than that.

[supersport]

Does it matter, I bought mine to drive not willy wave because it’s exclusive

[mwstewart]

Saweep said:

No amount of accessible finance makes an "average" guy able to afford a supercar.

Nor are they available for £1000pcm ffs; a Range Rover sport is more than that.

I thought that they are? For something like a 458 a small 20-30k deposit is all that's required to arrive at that sort of monthly figure.

I could be out of date but I'm sure that I've read similar on PH.

[Pioneer]

Saweep said:

No amount of accessible finance makes an "average" guy able to afford a supercar.

Nor are they available for £1000pcm ffs; a Range Rover sport is more than that.

Wrong. In fact I've had 2 Lambo's based around this and I consider myself an average guy. Deposit and balloon tailored to get your mthly

[Saweep]

mwstewart said:

Saweep said:

No amount of accessible finance makes an "average" guy able to afford a supercar.

Nor are they available for £1000pcm ffs; a Range Rover sport is more than that.

I thought that they are? For something like a 458 a small 20-30k deposit is all that's required to arrive at that sort of monthly figure.

I could be out of date but I'm sure that I've read similar on PH.

A small 20-30k deposit...average guy.

Erm...

[deckster]

Pioneer said:

Saweep said:

No amount of accessible finance makes an "average" guy able to afford a supercar.

Nor are they available for £1000pcm ffs; a Range Rover sport is more than that.

Wrong. In fact I've had 2 Lambo's based around this and I consider myself an average guy. Deposit and balloon tailored to get your mthly

"Semi-retired after building a modest property portfolio"

Your "average guy" who is doing OK for himself has a full-time job and earns probably £30-40k a year.

I'd suggest you are deep into the upper quartile of earners and very far from average.

[Saweep]

deckster said:

Pioneer said:

Saweep said:

No amount of accessible finance makes an "average" guy able to afford a supercar.

Nor are they available for £1000pcm ffs; a Range Rover sport is more than that.

Wrong. In fact I've had 2 Lambo's based around this and I consider myself an average guy. Deposit and balloon tailored to get your mthly

"Semi-retired after building a modest property portfolio"

Your "average guy" who is doing OK for himself has a full-time job and earns probably £30-40k a year.

I'd suggest you are deep into the upper quartile of earners and very far from average.

Just a year's take home as a deposit then 40% of their wage each month.

Sounds like normal behaviour for Mr Average for sure!

[mat205125]

Saweep said:

mwstewart said:

Saweep said:

No amount of accessible finance makes an "average" guy able to afford a supercar.

Nor are they available for £1000pcm ffs; a Range Rover sport is more than that.

I thought that they are? For something like a 458 a small 20-30k deposit is all that's required to arrive at that sort of monthly figure.

I could be out of date but I'm sure that I've read similar on PH.

A small 20-30k deposit...average guy.

Erm...

That's only a relatively modest inheritance, or equity release of someone were so inclined

Not advocating that using that money in that way is a sound financial choice, however we wouldn't be on PH if wasting money on cars wasn't within the scope of our man maths

[Ferruccio]

10126 Torino said:

Supercars like the Aventador should be exclusive and made in limited numbers .

Lamborghini have made zillions of them , there's 15 limited editions listed on Wikipedia , including the bonkers Veneno , and PH just today

have an article on the Ultimate , the very last run out model , only going to make 600 , that's still a lot .

Profits over exclusivity , probably the only way the brand survives .

10,000 Aventadors.
Sure a lot vs Miuras or even Countaches.
But the market is so much bigger these days, effectively global, and Lamborghini is a sustainable business. It was rarely that previously.

To me it’s not how many but is the spirit of the car still there.
An Aventador is every much a Lamborghini as a Miura or a Countach is.

[mwstewart]

Saweep said:

mwstewart said:

Saweep said:

No amount of accessible finance makes an "average" guy able to afford a supercar.

Nor are they available for £1000pcm ffs; a Range Rover sport is more than that.

I thought that they are? For something like a 458 a small 20-30k deposit is all that's required to arrive at that sort of monthly figure.

I could be out of date but I'm sure that I've read similar on PH.

A small 20-30k deposit...average guy.

Erm...

That's circa two years of saving the same amount as the monthly finance cost. I'm quite sure that most average car people can save that up if they really wanted to.