Tag Heuer Super Mario - what were they thinking?

[GTEYE]

Latest "collaboration"

Seems they will leave no stone unturned in tackiness.

But it's sold out, so what do I know.......

https://www.tagheuer.com/gb/en/smartwatches/tagheu...

Edited by GTEYE on Friday 16th July 16:58

[joshleb]

I didn't really realise people actually cared about Super Mario.

Not my cup of tea.

[nikaiyo2]

Trying to appeal to a younger market?

There are a lot of people out there, especially in Asia who have literally no interest in or knowledge of 70s racing cars

Tag Heuer are a global brand who sell to many places and many demographics.

[Jamescrs]

Mario and Nintendo in general do still have a massive following.
Not my cup of tea but I know if you tell Nintendo fans there is a limited edition Mario product being released they will snap it up.

[AJB88]

Tag arent the brand they once were, tech sells, Super Mario and retro gaming as a hole is in the incline again... They sold them all.

[Mikebentley]

I like it. Don’t take yourselves too seriously.

[reapercushions]

It a Connected smart watch.. not exactly haute horology.

Also…

Omega / Snoopy / James Bond anyone?

[HappyClappy]

I expect Mario to feature quite a bit during the Olympic Games so probably quite a good collaboration for them.

[CooperS]

joshleb said:

I didn't really realise people actually cared about Super Mario.

Not my cup of tea.

I imagine only reason why it's 'sold out' is to Nintendo collectors and scalpers.

Why anyone would pay a premium for something which is software only is beyond me (well it has a different dial bezzle). Additionally the tag themselves say they'll be releasing the unique watch dials for those who missed out.......

[PeteinSQ]

My kids like super Mario. Don't think I'd be spending a fortune on a watch.

I'm not sure why you'd get a tag smart watch over a garmin either?

[PH User]

Mikebentley said:

I like it. Don’t take yourselves too seriously.

I think that's the issue with some when it comes to watches, or time pieces as they would probably call them

[T6 vanman]

Amatures,

Romain Jerome were there first

[TheAngryDog]

I love it when it is Mario past Mushroom.