Question on Instagram influencer/ambassador discount codes
Discussion
My question is this...When you see an Instagram influencer or "brand ambassador" as they call them offering a discount code for a company, do they get any kick back from the company if that code is used? What's in it for them? For example say their code is for 20% off and a customer uses it, does the company selling the product give the 20% to the influencer?
I am interested to know how it works and would like to speak to someone who knows about building a profile on social media and in particular Instagram.
I am interested to know how it works and would like to speak to someone who knows about building a profile on social media and in particular Instagram.
It'll usually mean the customer gets 20% off the price using the discount code, the influencer will be paid a fee either as a percentage of sales (like an affiliate deal) or flat fee per story / post etc (like advertising).
"influencer" these days can be anything from a few hundred likes to millions, often the smaller ones are getting a few quid and a few freebies.
"influencer" these days can be anything from a few hundred likes to millions, often the smaller ones are getting a few quid and a few freebies.
My daughter is sort of an Ambassador though more a 'creator' - designing her own knitting patterns for characters: @wollymcwoolface should you be interested.
Most companies pay her a fixed fee to include mention of their products in her videos or the inclusion of a discount code/link in the supporting narrative. Some offer a choice of fixed fee or commission but generally the fixed fee is better as it's guaranteed revenue whereas commission is not. It's not her main job so there's less need to apply higher-risk for bigger bucks.
All of the arrangements are time limited, standard seems to be around the three to six month mark.
Most companies pay her a fixed fee to include mention of their products in her videos or the inclusion of a discount code/link in the supporting narrative. Some offer a choice of fixed fee or commission but generally the fixed fee is better as it's guaranteed revenue whereas commission is not. It's not her main job so there's less need to apply higher-risk for bigger bucks.
All of the arrangements are time limited, standard seems to be around the three to six month mark.
Akiraprise said:
It'll usually mean the customer gets 20% off the price using the discount code, the influencer will be paid a fee either as a percentage of sales (like an affiliate deal) or flat fee per story / post etc (like advertising).
"influencer" these days can be anything from a few hundred likes to millions, often the smaller ones are getting a few quid and a few freebies.
Exactly this, I favour a “free” micro influencer strategy. Give me a call I can answer questions and intro you to a cost effective expert that I’ve used many times. "influencer" these days can be anything from a few hundred likes to millions, often the smaller ones are getting a few quid and a few freebies.
In Mrs J's experience, she's gifted the product in the first instance. She is then offered a fee on some occasions. Both options come with an agreed number of posts / reels / stories.
Discount codes are sometimes used as part of the post. Often the company then tracks the number of times the code is used, leading to follow on collaborations if the code is used a 'lot' of times. I can recall one company that came back a couple of times solely because the code use was a record high.
The option of commission has only been offered once to Mrs J but that was linked to her buying the product at a discounted rate in the first instance. She said no. Albeit that was partly due to the product, which was a bed. We were looking for a new bed at the time as it happens! The combination of commission + buying what didn't actually look like a great product meant it was an easy offer to turn down.
Discount codes are sometimes used as part of the post. Often the company then tracks the number of times the code is used, leading to follow on collaborations if the code is used a 'lot' of times. I can recall one company that came back a couple of times solely because the code use was a record high.
The option of commission has only been offered once to Mrs J but that was linked to her buying the product at a discounted rate in the first instance. She said no. Albeit that was partly due to the product, which was a bed. We were looking for a new bed at the time as it happens! The combination of commission + buying what didn't actually look like a great product meant it was an easy offer to turn down.
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