YouTube and Instagram Influencers
Discussion
Just being nosey really as it's something I've wondered about for a while. How much money are youtubers and Instagram influencers making?
Anybody have any earnings data?
My old neighbour has just decided to focus on a professional influencer career path after being made redundant (something to do with children's food) but I just can't believe there is any real money to be made.
Also, my wife has a few friends with a good few 1000 followers between them who I'm told get a lot of free promo 'stuff' but again, doesn't seem to be a real career/money in it.
Anybody have any earnings data?
My old neighbour has just decided to focus on a professional influencer career path after being made redundant (something to do with children's food) but I just can't believe there is any real money to be made.
Also, my wife has a few friends with a good few 1000 followers between them who I'm told get a lot of free promo 'stuff' but again, doesn't seem to be a real career/money in it.
Edited by John Laverick on Thursday 13th January 08:30
https://www.businessinsider.com/productivity-youtu...
This chap does pretty well. Good content, engaging. A bright bloke who I suspect would be successful in whatever he did.
This chap does pretty well. Good content, engaging. A bright bloke who I suspect would be successful in whatever he did.
It's possible.
My daughter is more 'creator' than influencer but much the same in many ways (https://www.letsknit.co.uk/blog/wooly-mcwoolface-meet-the-tiktok-knitting-star) Designs her own knitting patterns and makes huge knitted characters that get massive following on TikTok, YouTube, etc. She has some publishing deals and placement arrangements that brings in a half decent amount. It's not her main job. I don't know what she earns on that but over £50k and she reckons that if ever she was made redundant it wouldn't take much to scale up the knitting stuff to hit the same sort of levels.
Key is good, original and regular content well pitched and well targeted.
From what I've seen, I'd say the most successful are those that never intended to become influencers. They just put stuff out there that for whatever reason resonated with vast numbers of people. They just had the gumption to ride the wave and push it further forward.
My daughter is more 'creator' than influencer but much the same in many ways (https://www.letsknit.co.uk/blog/wooly-mcwoolface-meet-the-tiktok-knitting-star) Designs her own knitting patterns and makes huge knitted characters that get massive following on TikTok, YouTube, etc. She has some publishing deals and placement arrangements that brings in a half decent amount. It's not her main job. I don't know what she earns on that but over £50k and she reckons that if ever she was made redundant it wouldn't take much to scale up the knitting stuff to hit the same sort of levels.
Key is good, original and regular content well pitched and well targeted.
From what I've seen, I'd say the most successful are those that never intended to become influencers. They just put stuff out there that for whatever reason resonated with vast numbers of people. They just had the gumption to ride the wave and push it further forward.
While it's certainly possible to make good money as long as the various conditions set out in the posts above are met, the important thing to remember is that it won't last. Were I to find myself in that position I would be looking hard for something else to do and be ready to move into it when the good times stop rolling. Which they will sooner or later.
singlecoil said:
While it's certainly possible to make good money as long as the various conditions set out in the posts above are met, the important thing to remember is that it won't last. Were I to find myself in that position I would be looking hard for something else to do and be ready to move into it when the good times stop rolling. Which they will sooner or later.
Not necessarily. Until recently, the whole 'Influencer' thing was informal. The last couple of years has seen a level of greater professional formality come into play and is now a viable gateway endeavour to wider celebrity type work. You have today Influencers receiving appearance fees of upwards of £100k to take part in TV game shows, for example which can then lead to professional presenting work. Probably the best example of this is Joe Wicks.The longevity of an influencer's - err; influence - really comes down to whether they recognise the need to move with their audience/market and are able to do so in a way that keeps them engaged.
We have employed influencers (or contracted) at my work for about 6-7 years. So slightly longer than theast couple of years.
We have a team of people who's roll is to manage the content. About 10 in Europe alone.
They typically earn money from advertising, the more subscribers the more cash, sponsor ship deals (here use my kit, wear my clothes etc) or how we use them, paid projects. We pay between 10-20k per video on big project. Maybe 3-5k for smaller.
Good money to be made if you put the effort in but it's a lot of effort, and awful lot. Not something I'd want to do.
Edit to add: this is YouTube and Twitch. Instergram and Til Tok does not work for our industry.
We have a team of people who's roll is to manage the content. About 10 in Europe alone.
They typically earn money from advertising, the more subscribers the more cash, sponsor ship deals (here use my kit, wear my clothes etc) or how we use them, paid projects. We pay between 10-20k per video on big project. Maybe 3-5k for smaller.
Good money to be made if you put the effort in but it's a lot of effort, and awful lot. Not something I'd want to do.
Edit to add: this is YouTube and Twitch. Instergram and Til Tok does not work for our industry.
Edited by Muppet007 on Thursday 13th January 08:18
Edited by Muppet007 on Thursday 13th January 08:34
Muppet007 said:
We have employed influencers (or contracted) at my work for about 6-7 years. So slightly longer than theast couple of years.
We have a team of people who's roll is to manage the content. About 10 in Europe alone.
They typically earn money from advertising, the more subscribers the more cash, sponsor ship deals (here use my kit, wear my clothes etc) or how we use them, paid projects. We pay between 10-20k per video on big project. Maybe 3-5k for smaller.
Good money to be made if you put the effort in but it's a lot of effort, and awful lot. Not something I'd want to do.
Edit to add: this is YouTube and Twitch. Instergram and Til Tok so not work for our industry.
Yeah a mate of mine used to work for Card Factory and said they were paying Z List celebrity influencers £10k a pop for Instagram videos.We have a team of people who's roll is to manage the content. About 10 in Europe alone.
They typically earn money from advertising, the more subscribers the more cash, sponsor ship deals (here use my kit, wear my clothes etc) or how we use them, paid projects. We pay between 10-20k per video on big project. Maybe 3-5k for smaller.
Good money to be made if you put the effort in but it's a lot of effort, and awful lot. Not something I'd want to do.
Edit to add: this is YouTube and Twitch. Instergram and Til Tok so not work for our industry.
Edited by Muppet007 on Thursday 13th January 08:18
nuyorican said:
I've not yet worked out how Instagram 'influencers' make money. I always just assumed they were getting free make up or whatever to advertise through their content which they then just put on eBay.
Youtube though, there's definitely money to be made. This guy explains how in a lot of his videos. He's basically small-fry so you can imagine if you scale up the numbers...
As others have pointed out though, it's a hamster-wheel. They're always putting out new, regular content even if it's rubbish.
Never previously heard or seen Dr Jake, but his income is pretty small beer isn't it?Youtube though, there's definitely money to be made. This guy explains how in a lot of his videos. He's basically small-fry so you can imagine if you scale up the numbers...
As others have pointed out though, it's a hamster-wheel. They're always putting out new, regular content even if it's rubbish.
I watched an influencer in action several years ago. It was interesting yet bizarre at the same time as he had a group of followers videoing him from every angle possible (while he spoke to his own handheld device).
It was utterly nuts. I was doing some work on his car and as we chatted he name-checked me which instantly made me about 50 followers more famous. It's easy to get attracted to the numbers and the popularity, but having a following in South East Asia of mostly teenagers is not for me, never mind the revenue from it all (at the time it was quite jaw-dropping).
Well, I wouldn't say no to the residual income but it's still not enough for me to change who I am in order to achieve it.
It was utterly nuts. I was doing some work on his car and as we chatted he name-checked me which instantly made me about 50 followers more famous. It's easy to get attracted to the numbers and the popularity, but having a following in South East Asia of mostly teenagers is not for me, never mind the revenue from it all (at the time it was quite jaw-dropping).
Well, I wouldn't say no to the residual income but it's still not enough for me to change who I am in order to achieve it.
Funny this thread should pop up, I was watching this yesterday
https://www.youtube.com/watch?v=9EUniJrQgUk
https://www.youtube.com/watch?v=9EUniJrQgUk
StevieBee said:
singlecoil said:
While it's certainly possible to make good money as long as the various conditions set out in the posts above are met, the important thing to remember is that it won't last. Were I to find myself in that position I would be looking hard for something else to do and be ready to move into it when the good times stop rolling. Which they will sooner or later.
Not necessarily. Until recently, the whole 'Influencer' thing was informal. The last couple of years has seen a level of greater professional formality come into play and is now a viable gateway endeavour to wider celebrity type work. You have today Influencers receiving appearance fees of upwards of £100k to take part in TV game shows, for example which can then lead to professional presenting work. Probably the best example of this is Joe Wicks.The longevity of an influencer's - err; influence - really comes down to
It really depends on what they are doing/promoting but you can make a lot of money.
Some finance YouTubers are making in excess of $1 million a year (they are American, hence the $ figure) just from ad revenue and when you factor sponsorships and affiliate commissions in there, it can be considerably higher.
I have a small YouTube channel (sub 5k subs) that I run alongside my blog and combined made around £12k in 2021, which was my first monetized year and would have made more had I worked a bit harder.
It is very much niche dependant though as some niches don't pay all that well and others pay very well.
Some finance YouTubers are making in excess of $1 million a year (they are American, hence the $ figure) just from ad revenue and when you factor sponsorships and affiliate commissions in there, it can be considerably higher.
I have a small YouTube channel (sub 5k subs) that I run alongside my blog and combined made around £12k in 2021, which was my first monetized year and would have made more had I worked a bit harder.
It is very much niche dependant though as some niches don't pay all that well and others pay very well.
ctrph said:
I have a small YouTube channel (sub 5k subs) that I run alongside my blog and combined made around £12k in 2021, which was my first monetized year and would have made more had I worked a bit harder.
It is very much niche dependant though as some niches don't pay all that well and others pay very well.
Which niches pay well?It is very much niche dependant though as some niches don't pay all that well and others pay very well.
The Mad Monk said:
Which niches pay well?
On ad revenue alone Business, Personal Finance, Investing and Property are some of the best paying, educational videos such as how to tutorials can also do well.It basically comes down to how targeted your audience is as advertisers will get a better ROI by putting their adverts in front of people who are more likely to buy there products.
That is why gaming, reaction, prank & ASMR are some of the lowest paid as the audience is more general.
On the Beeb this week, https://www.bbc.co.uk/news/entertainment-arts-5998...
We did an install on a very modern and multi million pound house in London recently. The guy who owned it was young and plays Minecraft on YT for a lviing!
We did an install on a very modern and multi million pound house in London recently. The guy who owned it was young and plays Minecraft on YT for a lviing!
Mattdoesfitness has 2 million subs on YouTube and showed his earnings for each year. YouTube revenue alone was near half a million pounds. Then he has sponsors, collaborations, paid advertising, a book deal, an app, all on top of that. He was a School teacher around 5 years ago, safe to say if you manage yourself well you can make a lot of money.
Your earring will also depend on your audience.
I know of people with just 20k followers on social media who charge slightly over £800 for a single post.
I’ve paid people on twitter with around 80k followers £350 to promote things.
Your earring will also depend on your audience.
I know of people with just 20k followers on social media who charge slightly over £800 for a single post.
I’ve paid people on twitter with around 80k followers £350 to promote things.
Thing is, these stories are only noteworthy because we're old and stuck in our ways.
If instead of "influencer" we wrote "TV presenter and personality", and instead of "playing minecraft" we put "up and coming Chelsea striker" we wouldn't bat an eyelid. But that's what these people are - it's just that they use a different medium to get their content out there.
If instead of "influencer" we wrote "TV presenter and personality", and instead of "playing minecraft" we put "up and coming Chelsea striker" we wouldn't bat an eyelid. But that's what these people are - it's just that they use a different medium to get their content out there.
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