Advertising Your Charitable Deeds
Discussion
If you sell to the public / third sector, visible evidence of CSR, Community Support and other altruistic commitments can be beneficial and also supports claims of the same made in tenders. There's plenty of private sector organisations that may take a similar view.
You'll not win or loose business one way or the other but it does send out a message that you're a 'nice' company.
You'll not win or loose business one way or the other but it does send out a message that you're a 'nice' company.
I've seen questionable firms using the 'we give to <this> charity' which, I suppose, appeals to their target market. I've always been of the mindset that if you do give to charity it should be because you want to help the recipient and not give yourself an ego boost.
In business, I think can (in my mind) be seen similar in the sense that the message could look like, 'buy from us because <this> charity benefits from it'. Buy from us because because we are honest, reputable, trustworthy and provide a quality product or service. Stating that you give to charity doesn't validate the niceness of you or your business.
Nonetheless, if a charity if a charity is benefiting from a business donating a percentage of its sales, it's a good thing.
In business, I think can (in my mind) be seen similar in the sense that the message could look like, 'buy from us because <this> charity benefits from it'. Buy from us because because we are honest, reputable, trustworthy and provide a quality product or service. Stating that you give to charity doesn't validate the niceness of you or your business.
Nonetheless, if a charity if a charity is benefiting from a business donating a percentage of its sales, it's a good thing.
Glassman said:
I've seen questionable firms using the 'we give to <this> charity' which, I suppose, appeals to their target market. I've always been of the mindset that if you do give to charity it should be because you want to help the recipient and not give yourself an ego boost.
In business, I think can (in my mind) be seen similar in the sense that the message could look like, 'buy from us because <this> charity benefits from it'. Buy from us because because we are honest, reputable, trustworthy and provide a quality product or service. Stating that you give to charity doesn't validate the niceness of you or your business.
Nonetheless, if a charity if a charity is benefiting from a business donating a percentage of its sales, it's a good thing.
I don't think it's "ego boosting" (a "Business" isn't a "Person" so it doesn't really have an ego) - It's just a form of marketing. People who DO support that particular Charity will be attracted to the Company, people who don't support the Charity probably won't care. In business, I think can (in my mind) be seen similar in the sense that the message could look like, 'buy from us because <this> charity benefits from it'. Buy from us because because we are honest, reputable, trustworthy and provide a quality product or service. Stating that you give to charity doesn't validate the niceness of you or your business.
Nonetheless, if a charity if a charity is benefiting from a business donating a percentage of its sales, it's a good thing.
Countdown said:
Glassman said:
I've seen questionable firms using the 'we give to <this> charity' which, I suppose, appeals to their target market. I've always been of the mindset that if you do give to charity it should be because you want to help the recipient and not give yourself an ego boost.
In business, I think can (in my mind) be seen similar in the sense that the message could look like, 'buy from us because <this> charity benefits from it'. Buy from us because because we are honest, reputable, trustworthy and provide a quality product or service. Stating that you give to charity doesn't validate the niceness of you or your business.
Nonetheless, if a charity if a charity is benefiting from a business donating a percentage of its sales, it's a good thing.
I don't think it's "ego boosting" (a "Business" isn't a "Person" so it doesn't really have an ego) - It's just a form of marketing. People who DO support that particular Charity will be attracted to the Company, people who don't support the Charity probably won't care. In business, I think can (in my mind) be seen similar in the sense that the message could look like, 'buy from us because <this> charity benefits from it'. Buy from us because because we are honest, reputable, trustworthy and provide a quality product or service. Stating that you give to charity doesn't validate the niceness of you or your business.
Nonetheless, if a charity if a charity is benefiting from a business donating a percentage of its sales, it's a good thing.

Raised the subject because my company sponsors a grassroots football team. It helps the club and a team of young football players wears a kit with the company name on. We've just switch webhost and it has been suggested that as a business we mention that we support a local football team.
Glassman said:
Yes; I made the distinction by separating my personal thoughts from business 
Raised the subject because my company sponsors a grassroots football team. It helps the club and a team of young football players wears a kit with the company name on. We've just switch webhost and it has been suggested that as a business we mention that we support a local football team.
Fair enough 
Raised the subject because my company sponsors a grassroots football team. It helps the club and a team of young football players wears a kit with the company name on. We've just switch webhost and it has been suggested that as a business we mention that we support a local football team.

I'm surprised that sponsoring a football team classed as "supporting a Charity"? Not that it makes a huge difference in the grand scheme of things and it's for marketing purposes but you're getting something for your money, it's not an donation as such (IYSWIM)
Countdown said:
I'm surprised that sponsoring a football team classed as "supporting a Charity"? Not that it makes a huge difference in the grand scheme of things and it's for marketing purposes but you're getting something for your money, it's not an donation as such (IYSWIM)
The football team is either a registered charity or it isn't. If it isn't you can't say you give money to charity; what you actually do is sponsor a football team. It just tells me the MD likes football, or his son is in the team.Simpo Two said:
Countdown said:
I'm surprised that sponsoring a football team classed as "supporting a Charity"? Not that it makes a huge difference in the grand scheme of things and it's for marketing purposes but you're getting something for your money, it's not an donation as such (IYSWIM)
The football team is either a registered charity or it isn't. If it isn't you can't say you give money to charity; what you actually do is sponsor a football team. It just tells me the MD likes football, or his son is in the team.Glassman said:
But, I'm conflicted; it will be about me.
But so is your business, no?I think we sometimes forget that business just boils down to people doing stuff for other people in return for money. Doesn't matter if it's Nafftown Academicals or Man U - it demonstrates a human side to your business.
My local football team has some company name on its shirts. There's nothing wrong with yours having 'Glassman Industries' on theirs. It's just advertising. It's why they do it.
So yes, have a bit that says 'Glassman Industries is proud to support Nafftown Acdemicals' - because it's not a secret.
So yes, have a bit that says 'Glassman Industries is proud to support Nafftown Acdemicals' - because it's not a secret.
Simpo Two said:
My local football team has some company name on its shirts. There's nothing wrong with yours having 'Glassman Industries' on theirs. It's just advertising. It's why they do it.
So yes, have a bit that says 'Glassman Industries is proud to support Nafftown Acdemicals' - because it's not a secret.
My son gets a mention because he does play for the team. I also manage that team...So yes, have a bit that says 'Glassman Industries is proud to support Nafftown Acdemicals' - because it's not a secret.
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