Advertising Your Charitable Deeds
Advertising Your Charitable Deeds
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Glassman

Original Poster:

23,766 posts

231 months

Wednesday 19th January 2022
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If your business donated to charity, would you mention that in your advertising?


Countdown

44,955 posts

212 months

Wednesday 19th January 2022
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We put the names of any charities that we support on our website. Staff choose the charity that we support at the start of each year.

StevieBee

14,289 posts

271 months

Wednesday 19th January 2022
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If you sell to the public / third sector, visible evidence of CSR, Community Support and other altruistic commitments can be beneficial and also supports claims of the same made in tenders. There's plenty of private sector organisations that may take a similar view.

You'll not win or loose business one way or the other but it does send out a message that you're a 'nice' company.

Glassman

Original Poster:

23,766 posts

231 months

Tuesday 25th January 2022
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I've seen questionable firms using the 'we give to <this> charity' which, I suppose, appeals to their target market. I've always been of the mindset that if you do give to charity it should be because you want to help the recipient and not give yourself an ego boost.

In business, I think can (in my mind) be seen similar in the sense that the message could look like, 'buy from us because <this> charity benefits from it'. Buy from us because because we are honest, reputable, trustworthy and provide a quality product or service. Stating that you give to charity doesn't validate the niceness of you or your business.

Nonetheless, if a charity if a charity is benefiting from a business donating a percentage of its sales, it's a good thing.

Countdown

44,955 posts

212 months

Tuesday 25th January 2022
quotequote all
Glassman said:
I've seen questionable firms using the 'we give to <this> charity' which, I suppose, appeals to their target market. I've always been of the mindset that if you do give to charity it should be because you want to help the recipient and not give yourself an ego boost.

In business, I think can (in my mind) be seen similar in the sense that the message could look like, 'buy from us because <this> charity benefits from it'. Buy from us because because we are honest, reputable, trustworthy and provide a quality product or service. Stating that you give to charity doesn't validate the niceness of you or your business.

Nonetheless, if a charity if a charity is benefiting from a business donating a percentage of its sales, it's a good thing.
I don't think it's "ego boosting" (a "Business" isn't a "Person" so it doesn't really have an ego) - It's just a form of marketing. People who DO support that particular Charity will be attracted to the Company, people who don't support the Charity probably won't care.

Glassman

Original Poster:

23,766 posts

231 months

Tuesday 25th January 2022
quotequote all
Countdown said:
Glassman said:
I've seen questionable firms using the 'we give to <this> charity' which, I suppose, appeals to their target market. I've always been of the mindset that if you do give to charity it should be because you want to help the recipient and not give yourself an ego boost.

In business, I think can (in my mind) be seen similar in the sense that the message could look like, 'buy from us because <this> charity benefits from it'. Buy from us because because we are honest, reputable, trustworthy and provide a quality product or service. Stating that you give to charity doesn't validate the niceness of you or your business.

Nonetheless, if a charity if a charity is benefiting from a business donating a percentage of its sales, it's a good thing.
I don't think it's "ego boosting" (a "Business" isn't a "Person" so it doesn't really have an ego) - It's just a form of marketing. People who DO support that particular Charity will be attracted to the Company, people who don't support the Charity probably won't care.
Yes; I made the distinction by separating my personal thoughts from business wink

Raised the subject because my company sponsors a grassroots football team. It helps the club and a team of young football players wears a kit with the company name on. We've just switch webhost and it has been suggested that as a business we mention that we support a local football team.





Countdown

44,955 posts

212 months

Tuesday 25th January 2022
quotequote all
Glassman said:
Yes; I made the distinction by separating my personal thoughts from business wink

Raised the subject because my company sponsors a grassroots football team. It helps the club and a team of young football players wears a kit with the company name on. We've just switch webhost and it has been suggested that as a business we mention that we support a local football team.
Fair enough smile

I'm surprised that sponsoring a football team classed as "supporting a Charity"? Not that it makes a huge difference in the grand scheme of things and it's for marketing purposes but you're getting something for your money, it's not an donation as such (IYSWIM)

Simpo Two

89,407 posts

281 months

Tuesday 25th January 2022
quotequote all
Countdown said:
I'm surprised that sponsoring a football team classed as "supporting a Charity"? Not that it makes a huge difference in the grand scheme of things and it's for marketing purposes but you're getting something for your money, it's not an donation as such (IYSWIM)
The football team is either a registered charity or it isn't. If it isn't you can't say you give money to charity; what you actually do is sponsor a football team. It just tells me the MD likes football, or his son is in the team.

Glassman

Original Poster:

23,766 posts

231 months

Tuesday 25th January 2022
quotequote all
Simpo Two said:
Countdown said:
I'm surprised that sponsoring a football team classed as "supporting a Charity"? Not that it makes a huge difference in the grand scheme of things and it's for marketing purposes but you're getting something for your money, it's not an donation as such (IYSWIM)
The football team is either a registered charity or it isn't. If it isn't you can't say you give money to charity; what you actually do is sponsor a football team. It just tells me the MD likes football, or his son is in the team.
It does go much deeper than that and this is why it has been suggested that it should be mentioned in the company bio as such. But, I'm conflicted; it will be about me. The reasons I do it are my own. Yes, the business gets a bit of exposure from it (it doesn't really but the idea is that it does).

StevieBee

14,289 posts

271 months

Tuesday 25th January 2022
quotequote all
Glassman said:
But, I'm conflicted; it will be about me.
But so is your business, no?

I think we sometimes forget that business just boils down to people doing stuff for other people in return for money. Doesn't matter if it's Nafftown Academicals or Man U - it demonstrates a human side to your business.

Simpo Two

89,407 posts

281 months

Tuesday 25th January 2022
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My local football team has some company name on its shirts. There's nothing wrong with yours having 'Glassman Industries' on theirs. It's just advertising. It's why they do it.

So yes, have a bit that says 'Glassman Industries is proud to support Nafftown Acdemicals' - because it's not a secret.

Glassman

Original Poster:

23,766 posts

231 months

Wednesday 26th January 2022
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Simpo Two said:
My local football team has some company name on its shirts. There's nothing wrong with yours having 'Glassman Industries' on theirs. It's just advertising. It's why they do it.

So yes, have a bit that says 'Glassman Industries is proud to support Nafftown Acdemicals' - because it's not a secret.
My son gets a mention because he does play for the team. I also manage that team...

https://www.instagram.com/p/CZMHFlYgkq_/?utm_sourc...

Simpo Two

89,407 posts

281 months

Wednesday 26th January 2022
quotequote all
Glassman said:
My son gets a mention because he does play for the team.
Bing! I win a teddy bear biggrin

It's not a charity though, so be sure to get the claim right.