LinkedIn Sales Navigator/building a B2B database

[Frimley111R]

We are looking to build a B2B programme.

I have a run big B2B marketing programmes before for other companies and so I am quite familiar with B2B marketing, however, I just want to clarify a few things with regards to LI Sales Navigator and general strategy and I know some of you on here are more up to date with this than I am.

LI sales navigator strategy seems to be to identify ideal potential clients, message up to 100 a week (IIRC – the max allowable) and then message, weekly, all the new ones that meet your search criteria. I understand the criteria to select our targets well enough and am fine with the type of messaging that works/we can use.

However, I also see browser-plugs ins that scrape their email addresses too and thus you can begin/start an email database.

At a fundamental level, have I got this right?

Failing that it’s a case of just buying data and that is always a case of getting the least low quality data rather than the best quality data (if you see what I mean).

[Audicab]

That is certainly one of the approaches that we take.

We use snov.io to scrape, we also use neverbounce, hunter, rocketreach and lusha.

None of them is perfect but they give us a good start for databases.

[Frimley111R]

Audicab said:

That is certainly one of the approaches that we take.

We use snov.io to scrape, we also use neverbounce, hunter, rocketreach and lusha.

None of them is perfect but they give us a good start for databases.

Thanks. I had a look at the software.

Snov.io seems interesting as it seems to acquire emails and put it into their CRM so that you can manage them separately.

Hunter is part of Lusha.

Neverbounce was interesting too but I feel like if it didn't recognise a genuine email address it would stop someone contacting you (or is it just the format?)