194,481 logos

[Simpo Two]

Does any company really need 194,481 logos?

https://www.itsnicethat.com/news/superunion-monoty...

And if I may say so, the one on that page is ruddy awful. Maybe one of the other 194,481 is better but I don't have the time to look...

Bah.

[StevieBee]

I actually really like that. Bloody clever. No matter what mix of typefaces they use, it's still clear who the company is.

They're not actually using 190k+ logos, they've established a singular identity. All they've done is applied a bit of creative thinking as to how that logo is used in different contexts and regions.

Thats' with my design / creative hat on.

With my marketing one on..... whether it makes any difference to their reputation (the driver behind the re-brand) remains to be seen. You can rebound all you like but unless the core service or product is good then you may as well not bother.

[jammy-git]

Yea, I like that too! Very clever and creative.

It won't stop them being utter ste couriers though.

[ReverendCounter]

Nutella beat them to it back in 2017, Ogilvy & Mather Italia used an algorithm that created 7million unique label designs for the Italian market, apparently they all sold out.

[Simpo Two]

Logos aside, I tried using Evri for the first time today.

Got as far as 'Add to basket' - nothing. Click button, nothing happens. Order won't go into basket. Head for 'Help' - no option for my need, no use. Can't go backwards. Open new window and start again, this time I can enter my e-mail and phone number so somebody might contact me. Nothing after 30 mins and I want to get this box posted. I tell them it worked better when it was Hermes, leave 1 star and quit.

I'll saunter down to my local Post Office and do it the old fashioned way. And it's actually cheaper.

[Bullett]

I had a delivery from them today. Had no idea it was Hermes, looked like a scam email at first.

Forgot to add, I thought the logo look amateurish/crude which fed my possible scam radar.

Edited by Bullett on Friday 25th March 14:41

[Simpo Two]

Postscript. After telling the automatic helper bot that I couldn't proceed because I hadn't got as far as getting a tracking number, I had a reply from Mohammed today. His copy/paste reply asked me for the tracking number

[pigface1000]

Looks like a 5 year has created it.

But under the bonnet its still Hermes and I will still not use them.