New used car for sale business - how would one check the...
New used car for sale business - how would one check the...
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Discussion

WHoSaidThis

Original Poster:

56 posts

95 months

Monday 21st March 2022
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...the quickest selling car models in the UK or local areas (let's say county or city) so you know what stock to buy?!

Obviously a very Newbie question so go easy smile

and all suggestions welcomed from most Automated to somewhat manual...

many thanks in advance

WHoSaidThis

Original Poster:

56 posts

95 months

Tuesday 22nd March 2022
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shameless bump

r1mike1983

38 posts

123 months

Tuesday 22nd March 2022
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With zero knowledge of the market, that can vary by location, I would be having a re-think if that’s the market for you to trade.

vulture1

13,212 posts

195 months

Tuesday 22nd March 2022
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Make fake adverts for a range of cars. Someone phones "sorry its sold"
Record results.
Basic market research

papa3

1,502 posts

203 months

Wednesday 23rd March 2022
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New cars or used?

Tons of data on new but this is quite closely held and expensive to obtain.

If its a franchised dealer the manufacturer can give you the smmt data and composite financial data.

Used is much harder. Google search rankings will point to popularity but without a set of management accounts from a local dealer its best guess work.

Goto local auctions, look on auto trader etc.

What sells well is often more to do with the dealer than the area. I hate Nissan. No real reason, I just do. As a result we don't sell any.

Frimley111R

17,294 posts

250 months

Wednesday 23rd March 2022
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You are massively over thinking it. Regional variations are pointless as the market is massive with a massive range of types of buyers in every location.

Look at what sells new and logically they will be the most in demand when used but honestly (and I traded cars from home for a year), buy whatever has a profit in it.

A few quick pointers:

Watch out for cheap cars with very high road tax
Longer the MoT the better
Don't buy green cars
Don't buy convertibles in winter

I am sure there are loads of others but fundamentally you're only goal is to buy a car with a profit margin in it.

vulture1

13,212 posts

195 months

Wednesday 23rd March 2022
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Why do you not buy convertibles in winter? Surely they are cheaper then demand rises for April but prices are higher?

Frimley111R

17,294 posts

250 months

Wednesday 23rd March 2022
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vulture1 said:
Why do you not buy convertibles in winter? Surely they are cheaper then demand rises for April but prices are higher?
Because no-one buys convertibles in winter. You can buy them in winter but then you will probably hang onto them until the weather improves and that could be May! Stick with hatchbacks and SUVs. 95% of buyers want those.

vulture1

13,212 posts

195 months

Wednesday 23rd March 2022
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Frimley111R said:
vulture1 said:
Why do you not buy convertibles in winter? Surely they are cheaper then demand rises for April but prices are higher?
Because no-one buys convertibles in winter. You can buy them in winter but then you will probably hang onto them until the weather improves and that could be May! Stick with hatchbacks and SUVs. 95% of buyers want those.
ok i get that, but if you can carry the stock you could buy cheap and sell high.

WHoSaidThis

Original Poster:

56 posts

95 months

Wednesday 23rd March 2022
quotequote all
Interesting replies. I am surprised no one has mentioned any data analytics. I am sure sites like Autotrader would provide some data insights into trends, what's hot and not etc?!

Does anyone not use any company to get meaningful data to 'drive' their business?

papa3

1,502 posts

203 months

Thursday 24th March 2022
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vulture1 said:
Frimley111R said:
vulture1 said:
Why do you not buy convertibles in winter? Surely they are cheaper then demand rises for April but prices are higher?
Because no-one buys convertibles in winter. You can buy them in winter but then you will probably hang onto them until the weather improves and that could be May! Stick with hatchbacks and SUVs. 95% of buyers want those.
ok i get that, but if you can carry the stock you could buy cheap and sell high.
In a normal market you don't want a car sitting in stock. Fast turn is where the profit lies.

Frimley111R

17,294 posts

250 months

Thursday 24th March 2022
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WHoSaidThis said:
Interesting replies. I am surprised no one has mentioned any data analytics. I am sure sites like Autotrader would provide some data insights into trends, what's hot and not etc?!

Does anyone not use any company to get meaningful data to 'drive' their business?
It's just not that complicated. You really have to look at a car, if it is in good condition with the right body style, colour and spec and you can buy it cheap enough then you just have to go for it. It doesn't really matter what the car is, it just has to have the right margin in it.


JimmyConwayNW

3,265 posts

141 months

Thursday 24th March 2022
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If you are thinking rather than doing its not the business or job for you.

The stuff that sells is the stuff you buy right with good money in.

I can give you a ton of data for cars that sell. What sells for me doesn't sell for my mate I trade all my px's to. He sells 30/40 cars a month of a very different profile.

I can tell you right now SVR's with exposed carbon bonnets and top spec fly out but then they fly out from me with 100s of 5 star reviews an established reputation and low rate finance offerings. Would that be the same for someone with no reviews, fixed finance at 12.9% APR and trading from his drive?


Autotrader have loads of data. A lot of the cars they consider undesirable sell like hot cakes here. The desirable stuff I can't get rid of for love nor money.


Its a complex business and one with a potential for good returns but I truly stand on the fact that its all consuming and needs full attention 80/100 hours a week and need to eat, breathe and sleep it for a few years to get anywhere. Anyone that doesn't does not tend to last. I've seen them come and seen them go.

papa3

1,502 posts

203 months

Thursday 24th March 2022
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JimmyConwayNW said:
If you are thinking rather than doing its not the business or job for you.

The stuff that sells is the stuff you buy right with good money in.

I can give you a ton of data for cars that sell. What sells for me doesn't sell for my mate I trade all my px's to. He sells 30/40 cars a month of a very different profile.

I can tell you right now SVR's with exposed carbon bonnets and top spec fly out but then they fly out from me with 100s of 5 star reviews an established reputation and low rate finance offerings. Would that be the same for someone with no reviews, fixed finance at 12.9% APR and trading from his drive?


Autotrader have loads of data. A lot of the cars they consider undesirable sell like hot cakes here. The desirable stuff I can't get rid of for love nor money.


Its a complex business and one with a potential for good returns but I truly stand on the fact that its all consuming and needs full attention 80/100 hours a week and need to eat, breathe and sleep it for a few years to get anywhere. Anyone that doesn't does not tend to last. I've seen them come and seen them go.
All of this!

You'll also need to develop a thick skin and learn that not every deal is a good one. More good than bad is the trick.

I've done this for over 20 years and still learn something new most days. Sometimes I learn cheap lessons, other times not so much.

1000 Miglia

4,849 posts

95 months

Thursday 24th March 2022
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Frimley111R said:
Because no-one buys convertibles in winter. .
Bought mine on December the 1st , don't remember the first date I went top down but it was well before summer .

Frimley111R

17,294 posts

250 months

Friday 25th March 2022
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1000 Miglia said:
Frimley111R said:
Because no-one buys convertibles in winter. .
Bought mine on December the 1st , don't remember the first date I went top down but it was well before summer .
That's irrelevant. I've bought convertibles in winter too but the majority of people don't look out at the rain, cold temps, freezing mornings and think about convertibles.

PartsMonkey

320 posts

153 months

Monday 28th March 2022
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WHoSaidThis said:
Interesting replies. I am surprised no one has mentioned any data analytics. I am sure sites like Autotrader would provide some data insights into trends, what's hot and not etc?!

Does anyone not use any company to get meaningful data to 'drive' their business?
They do, not that it means much. This Merc has been in stock for over 150 days:



Where as this Porsche sold in 7



Having said that there is an insane amount of useful analytics data on Autotrader, you just have to pay through the nose for it.

WHoSaidThis

Original Poster:

56 posts

95 months

Monday 28th March 2022
quotequote all
PartsMonkey said:
Having said that there is an insane amount of useful analytics data on Autotrader, you just have to pay through the nose for it.
Good angle!

How much are they charging now days for basic entry level? I can't imagine it's anything less than £1000/month!?!

jjr1

3,027 posts

276 months

Tuesday 29th March 2022
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Fascinating thread. I know Autotrader want a small business to sign up to a £750 analytics package that tells you what cars to buy in your area.

How that will help if everyone does in that area I don't know!

Frimley111R

17,294 posts

250 months

Wednesday 30th March 2022
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jjr1 said:
Fascinating thread. I know Autotrader want a small business to sign up to a £750 analytics package that tells you what cars to buy in your area.

How that will help if everyone does in that area I don't know!
It's utterly a waste of time. Let's assume it says everyone wants 3 Series BMWs, traders go out and buy them and then there s a glut of them which pushes prices down.

It's all about the profit margin, the car is irrelevant.