RE: Aston Martin V12 Vantage lined up for Goodwood
RE: Aston Martin V12 Vantage lined up for Goodwood
Monday 20th June 2022

Aston Martin V12 Vantage lined up for Goodwood

The 'final edition' Vantage makes its UK dynamic debut at FoS, alongside the new DBX707


Despite considerable upheaval behind the scenes at Aston (you can read about the very recent departure of CEO Tobias Moers here), the firm will feel like it’s turning up to Goodwood this week in fine fettle. Or at any rate it has certainly lined up some crowd pleasers. Most prominent amongst them is unquestionably the new V12 Vantage, which is due to make its dynamic public debut on the famous hillclimb. You’re unlikely to need any help recalling the last-ever 12-cylinder Vantage  - although it’s definitely worth reminding yourself what we thought of it - and we’re willing to bet it lives up to its blaze-of-glory billing in person. 

Not that anyone needs persuading at this stage. Aston had sold all 333 examples of the car before it was even officially unveiled. So while it might be the most significant car for spectators, the manufacturer is probably more interested in accruing goodwill for its undercard fighter - the ‘world’s fastest and most powerful ultra-luxury SUV’. Yes, the DBX707 is also lined up for its UK public debut, and will apparently showcase several bespoke Q by Aston Martin finishes that are available to order, including the 2022 Aston Martin Racing Green paint – seen on the AM Aramco Cognizant Formula One™ Team’s car, Q design graphics and a set of lime green brake calipers. Lovely. 

Or possibly not. Either way, the SUV underneath is properly good - yes, we’ve driven that, too - and its appearance in the ‘First Glance’ category is obviously intended to have any prospective buyers in the crowd fall off the fence, especially now that the first customer cars have started rolling off the line at St Athan. Of course, if that all sounds a bit humdrum, there’s always the extraordinary sound of the Valkyrie to look forward to. We were introduced to this at last year’s Festival of Speed, but clearly Aston couldn’t resist bringing it back to the paddock. No surprise there; long-running its gestation might very well have been, but the 6.5-litre V12 is a thunderclap on wheels. 

Also making up the numbers is the Vantage F1 Edition and the V12 Speedster in DBR1 livery, plus the brilliantly restored Aston Martin Bulldog, which is appearing ahead of its first-ever attempt at 200mph. Renato Bisignani, Aston’s global head of comms, said: “When launching the final-edition V12 Vantage, we told our customers to ‘Never Leave Quietly’, and we hope that everyone leaves Goodwood Festival of Speed this year with the same addictive sound – and sight - of Aston Martin’s most powerful line-up of performance cars, ever.” Like you needed another excuse to visit the South Downs later this week…


Author
Discussion

magic Monkey Dust

Original Poster:

407 posts

67 months

Monday 20th June 2022
quotequote all
The last generation of V12 was so beautiful and this is a trout lipped tragedy. I'm sure its a better car but its not the grand touring coupe of my dreams. Id rather buy from the back catalogue. sadly.

Snozzer

153 posts

172 months

Monday 20th June 2022
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They really lost the plot, at least they got rid of the 'hunter' style grille. As a previous V8V owner I waited with anticipation for the release the new Vantage. I was expecting it to look like the DB10 with a classy interior. Oh dear...

Harveybw

135 posts

125 months

Monday 20th June 2022
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I’ve been lucky enough to drive the v8 Vantage and be a passenger in a current DBS. Good to have mate with great taste in cars.

Both were wild, the DBS felt almost too powerful from the passenger seat (although there is no such thing in my mind really!).

This must be epic and bonkers. Awesome. How much does a well used kidney go for nowadays?

Wab1974uk

1,423 posts

58 months

Monday 20th June 2022
quotequote all
magic Monkey Dust said:
The last generation of V12 was so beautiful and this is a trout lipped tragedy. I'm sure its a better car but its not the grand touring coupe of my dreams. Id rather buy from the back catalogue. sadly.
Agreed. I'm sure it's a brilliant car to drive. It's just I'd feel to tool driving around in it.

Sometimes less is more. And this is a perfect example.

bluemason

1,169 posts

154 months

Monday 20th June 2022
quotequote all
Snozzer said:
They really lost the plot, at least they got rid of the 'hunter' style grille. As a previous V8V owner I waited with anticipation for the release the new Vantage. I was expecting it to look like the DB10 with a classy interior. Oh dear...
I think the vantage would have been more of a success if they made it look like the concept car that was in the james bond movie. And even with the new grill it looks a big off from the front. Meaning it looks too low and there are the two weird creases on the front. Once you see it you cannot unsee it.

Motormouth88

802 posts

91 months

Tuesday 21st June 2022
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I really don't understand why the new vantage gets a load of stick for its looks, I think it looks amazing...the interior is ste I give you that but I saw a black on black one in the fast lane of the m25 the other day in the drizzle and it looked incredible

Howard1650

345 posts

222 months

Tuesday 21st June 2022
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Isn't it telling that Aston Martin have lost their way.
An article on their new car gets 6 posts in 24 hours.
An article on Lotus (any Lotus) gets over 200 posts in 24 hours.

One brand is full of emotion and passion and energy, the other simply isn't.

magic Monkey Dust

Original Poster:

407 posts

67 months

Tuesday 21st June 2022
quotequote all
I know a sporting coupe is a version of a Gentleman's GT but surely Aston have forgotten that the popular iconic cars that built the brand were beautiful , subtle, leather and wood enclosing continent crossing cars. Slightly caddish or contrary and designed to be coveted by the flat cap trundling masses.

Where did it become important to consider lap times?. Porsche will always beat them at all parameters in that game. They'd be better of getting Louis Vuitton to design bespoke luggage for a new car rather than Bilstein to design suspension. Just build a couple of thousand a year in a paid for factory with no debt. Expansion into all markets after all types of customer is a recipe to please none.

DMZ

2,116 posts

191 months

Tuesday 21st June 2022
quotequote all
Motormouth88 said:
I really don't understand why the new vantage gets a load of stick for its looks, I think it looks amazing...the interior is ste I give you that but I saw a black on black one in the fast lane of the m25 the other day in the drizzle and it looked incredible
I don’t get it either. It’s one of the best looking cars out there and it has incredible presence.

cedrichn

813 posts

82 months

Tuesday 21st June 2022
quotequote all
DMZ said:
Motormouth88 said:
I really don't understand why the new vantage gets a load of stick for its looks, I think it looks amazing...the interior is ste I give you that but I saw a black on black one in the fast lane of the m25 the other day in the drizzle and it looked incredible
I don’t get it either. It’s one of the best looking cars out there and it has incredible presence.
There is nothing difficult to get: a lot of people doesn't like massive grille. Some other do. That's all.

Bobajobbob

1,599 posts

127 months

Tuesday 21st June 2022
quotequote all
Motormouth88 said:
I really don't understand why the new vantage gets a load of stick for its looks, I think it looks amazing...the interior is ste I give you that but I saw a black on black one in the fast lane of the m25 the other day in the drizzle and it looked incredible
It's very spec dependant. As you say in black in the rain it can look good as the panel gaps and grill are less obvious and it definitely looks better in real life and when moving but I don't think anyone would argue that the design is an Aston greatest hit which is where the frustration lies. All they had to do was evolve the old shape and it would have been a slam dunk. They went off piste at the front and it became a marmite car.

To my eyes the new V12 is an absolute horror. Even in the press car shown above they can't line up the bonnet properly to hide the massive and wonky panel gap across the nose.

magic Monkey Dust

Original Poster:

407 posts

67 months

Tuesday 21st June 2022
quotequote all
My best guess is the design was heavily influenced by social media savvy early 30's types with an eye on trends in the industry and the other eye on sales in Asia.
I'd also guess that most of the design team couldn't afford to buy the car they were designing and never will. Id further speculate that the repeat customer of the 90's and noughties isn't interested Instagram so their echo chamber of you-tube provided the worn out drum brakes on their creative juices bus.

FlukePlay

1,198 posts

176 months

Tuesday 21st June 2022
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Aston Martin always created elegant, subtle, purposeful and tasteful cars, more GT as opposed to outright sports. If you wanted accessories you would go to Dunhill for your gloves, bag, jacket or luggage set...perfectly complementary to your Aston.

This is over-styled, brutish, not elegant and seems to lack quality. Replace Dunhill with Ted Baker, half decent but not of the same quality or desirability.


Snozzer

153 posts

172 months

Tuesday 21st June 2022
quotequote all
magic Monkey Dust said:
My best guess is the design was heavily influenced by social media savvy early 30's types with an eye on trends in the industry and the other eye on sales in Asia.
I'd also guess that most of the design team couldn't afford to buy the car they were designing and never will. Id further speculate that the repeat customer of the 90's and noughties isn't interested Instagram so their echo chamber of you-tube provided the worn out drum brakes on their creative juices bus.
I agree, but poor understanding of core values ultimately leave management (Palmer) to blame. Look at the success of Bentley, who have funds and a clear vision of where they sit in the market. I've been a long time Aston Martin shareholder and don't want them to fail, but the current offerings have been so poor I think they might not recover in their current form.

JD2329

513 posts

199 months

Tuesday 21st June 2022
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Sadly I have to agree it is nowhere near as elegant as its predecessor.
Ditto many other cars of course - but why have AM done this? Have they given up on what made their name?

I may - I hope - be proved wrong, but unless they can produce desirable, good looking cars, I don’t see a long term future for sports car companies like Aston Martin. Relying on luxury SUVs for brand image is not going to cut it.
There’s too much of the everyday about SUVs to distinguish the humble from the exotic. Bentley and Range Rover get away with it, but AM are famous for svelte, desirable GT cars.
They need to find some form in this department, and quick.

magic Monkey Dust

Original Poster:

407 posts

67 months

Tuesday 21st June 2022
quotequote all
....and the elephant in the room is depreciation. As a buyer who uses HP and not lease hire i need to keep my losses in a reasonable percentage of the outlay. The less desirable the car, the more it will lose initially the harder for me to choose it anyway. hence the reason i will walk to the Porsche showroom, my heart says British GT car but my brain forces me to 911's.
I'm sorry to say. I'd much rather support jobs in the UK and drive a great British brand if i could afford it.

BenAstonV12

241 posts

56 months

Tuesday 21st June 2022
quotequote all
DMZ said:
I don’t get it either. It’s one of the best looking cars out there and it has incredible presence.
Agreed. Is fascinating to see so many diehard Aston fans for whom the present cars are always terrible, not real Astons, etc. and this deep nostalgia for times past when Aston made great, beautiful, stylish cars that everyone loved... except Aston kept going bankrupt, decade after decade during this golden past because not enough people bought the cars to sustain the company! And those same customers aren't buying the new cars either (in big enough numbers), so Aston has to be forward looking, and then gets criticized because its new cars don't look like the old cars!

IMHO the latest DBS is the most beautiful car currently on sale, period, and just as timeless as the stunning Vanquishes and DBSs of the last decade. The Vantage is an amazing car, in almost every respect, the interior is good, the tech is dated, yes, but compared to the tech in the previous generation cars? It's miles better. A huge advance. But yes, they absolutely need to up their game for the next refresh/updates on the tech side in 23/24. Just hope they can keep going 'till then. The DBX is an amazing car (for an SUV), but the tech suffers from that same stupid deal with Mercedes to have their old tech inside. You can't have a daily driver SUV with average tech at that price point. DB11 for me is the weakest car. You look at the DBS next to it, and you know you'd rather be driving the DBS. Or if you just want a sporty daily, the Vantage is better. And I'm in a minority as I like the "hunter" grill. It has grown on me. It's distinctive and yes, it's not like the old Vantage - that's the point! I'm sure you could see the same comments about the 1970s V8 Vantage/DBS not being as beautiful as the DBs from the 1960s. Which is kinda true but also about design language moving on. Those "brute" cars are now classics. As for the management of the company, its marketing, customer relations, that still feels hit and miss. I hope they can pull things around before totally squandering their customer loyalty.
Plus ça change, plus c'est la même...

Edited by BenAstonV12 on Tuesday 21st June 14:56

magic Monkey Dust

Original Poster:

407 posts

67 months

Tuesday 21st June 2022
quotequote all
i agree with everything benastonmartinV12 says except they haven't convinced perspective customers that they should buy a beautiful expensive car with their hearts over there heads because it isnt beautiful. Stunning yes!!!! . But beautiful no.
So its tech failure isn't what's stopping me. Its the giant grill sucking up my money like a basking shark. The icing on the money draining cake is buying a Porsche monthly and seeing 911 GTS owners are driving their cars for free because the depreciation is glacial.
If i didnt have kids university bills and a wife i might be able to sod it.
The new design aesthetics polarises people, the DB9 simply made love to the petrolheads eye sockets.

dunnoreally

1,356 posts

139 months

Wednesday 22nd June 2022
quotequote all
DMZ said:
it has incredible presence.
So does the average hippopotamus.

Obviously looks are totally subjective etc etc etc but this thing still looks like total cack and naturally anyone who disagrees with me is just measurably wrong biggrin

...in seriousness, if I had to pick a car from the current Aston lineup it'd be the DB11 Volante any day. Best grille and avoids the weird roofline they put on the coupe. Probably not as special to drive as a V12 vantage, though, I'll grant.

DMZ

2,116 posts

191 months

Wednesday 22nd June 2022
quotequote all
I think I'm with BenAstonV12 on the best looking car, never mind Aston Martin, and it's the DBS. I wouldn't kick a Vantage out of bed either. So this design obviously works for some. I don't recall ever liking the older Aston Martins all that much so logic would dictate that those who like the older ones don't like the new ones. If that's a problem is up for Aston Martin to decide but the new direction definitely works for me.

Tbf, English designers in general are doing a very good job these days. Lotus with the Emira and I think the rest of the range too but haven't paid that much attention to them, Aston Martin pretty much everything, JLR pretty much everything, Bentley maybe not my cup of tea but the Conti isn't bad, McLarens are generally very nice looking too, and probably some that I'm forgetting.