Ticketmaster Dynamic Pricing

[Driver101]

I've just learned about Ticketmaster's new dynamic pricing model. I was wanting tickets for Bruce Springsteen in Edinburgh. Tickets were advertised as starting around the £100 mark. Currently the cheapest tickets are over £500 on Ticketmaster.

2016 was the last time Bruce played in Scotland the tickets were £50 for Glasgow and it wasn't a sell out. Tickets were being sold for less than face value on resale sites.

Where has such strong demand come from to push prices over £500?

This feels very wrong.

Edited by Driver101 on Friday 22 July 10:01

[craig1912]

I try and avoid ticketmaster. I’ve just paid £100 for Hyde Park. Managed to register for early pre sale from BST/AEG and got them on a Monday ahead of general sale yesterday.
Try registering with AEG, currently non available but on some of the shows you can register interest if any become available.

https://www.aegpresents.co.uk/events/detail/bruce-...

[55palfers]

Local paper's comment on ticket cost for Birmingham.

https://www.birminghammail.co.uk/whats-on/music-ni...

[Driver101]

55palfers said:

Local paper's comment on ticket cost for Birmingham.

https://www.birminghammail.co.uk/whats-on/music-ni...

A lot of newspapers are covering the story now.

I also read that Ticketmaster's dynamic pricing has been running since 2011. I've bought tickets for sell out concerts and Bruce before and have have never encountered price surges before. It has always been face value.

craig1912 said:

I try and avoid ticketmaster. I’ve just paid £100 for Hyde Park. Managed to register for early pre sale from BST/AEG and got them on a Monday ahead of general sale yesterday.
Try registering with AEG, currently non available but on some of the shows you can register interest if any become available.

https://www.aegpresents.co.uk/events/detail/bruce-...

I tend to avoid Ticketmaster. I will actively avoid using them after this.

Thanks for the link. If I don't get tickets for near face value I'll wait until nearer the gig for resale tickets. I am not understanding why the surge demand has pushed tickets to 10x the price of 6 years ago.

[malks222]

I really don’t get the ‘dynamic pricing’ that ticketmaster have introduced, well I do but it’s solely for ticketmaster to make more money.

while I don’t agree with it, I get the resale market system they have. But how can they say- we are selling tickets for the gig at £100 face value, but because this looks popular today we’ve decided that they are going to be £400 instead.

how can you set a fluctuating price on something that you’ve already set a market value?!? when do they start ‘dynamic pricing?!? could they set it ‘dynamic’ from the get go, or do they sell 50/70/80% of tickets at actual face value?

I love going to gigs, but it’s getting so expensive that I won’t go to gigs unless I really really want to see them.

oh and i’m also very bitter because ticketmaster have £1000 (8 tickets over 2 gigs) of my money after the chilli peppers and guns were ‘postponed’ days apart, and they say they are working on a rescheduled date…… just give me and my friends out money back thanks, we’ll decide then if we wanna go to the new date

[plenty]

Springsteen fans are understandably up in arms about this. Apparently the artist has the right to veto dynamic pricing if they wish (Crowded House did).

[lost in espace]

Just wait and get a resale ticket from Twickets.com, saved quite a bit over the years by using this.

[S100HP]

It's no different to how an airline prices their tickets, but I concur, it's an outrageous amount of money and I certainly won't pay it, however much I want to see Brice again. fk you Ticketmaster.

[Blackpuddin]

We thought we'd bought tickets from Ticketmaster for Nile Rodgers at Swansea this Friday but they're now saying that we've got 'mobile tickets' (which we didn't ask for) and I can't for the life of me work out how I'm supposed to get them onto my phone. Looked at their app thinking that would make it easier, and I've never seen so many negative reviews for any app ever. Won't be downloading that. Now worrying how we're going to get in as they say screenshots of the tickets we've paid for won't be accepted at the gate. It's impossible to print out a full shot of the tickets anyway as they sit side by side on the page and they've managed to format it so that the printer misses the entire right half of the image even when you scale the printout down and both tickets are showing up on the preview.

Edited by Blackpuddin on Tuesday 26th July 09:57

[Driver101]

Blackpuddin said:

We thought we'd bought tickets from Ticketmaster for Nile Rodgers at Swansea this Friday but they're now saying that we've got 'mobile tickets' (which we didn't ask for) and I can't for the life of me work out how I'm supposed to get them onto my phone. Looked at their app thinking that would make it easier, and I've never seen so many negative reviews for any app ever. Won't be downloading that. Now worrying how we're going to get in as they say screenshots of the tickets we've paid for won't be accepted at the gate.

I've got the app and it is rubbish. So many faults and glitches including showing no tickets available when they were.

I get my mobile tickets on the app. I don't know how they will view screenshots as they can be easily shared. The tickets on the app have Ticketmaster scrolling along the top of the ticket to show they aren't a screenshot.

[Blackpuddin]

Driver101 said:

Blackpuddin said:

We thought we'd bought tickets from Ticketmaster for Nile Rodgers at Swansea this Friday but they're now saying that we've got 'mobile tickets' (which we didn't ask for) and I can't for the life of me work out how I'm supposed to get them onto my phone. Looked at their app thinking that would make it easier, and I've never seen so many negative reviews for any app ever. Won't be downloading that. Now worrying how we're going to get in as they say screenshots of the tickets we've paid for won't be accepted at the gate.

I've got the app and it is rubbish. So many faults and glitches including showing no tickets available when they were.

I get my mobile tickets on the app. I don't know how they will view screenshots as they can be easily shared. The tickets on the app have Ticketmaster scrolling along the top of the ticket to show they aren't a screenshot.

Yeah I've just edited my post above re home printouts which only show one of the two tickets.

[Blackpuddin]

I've complained to their Helpline and got a very fast reply telling me I had requested mobile tickets. I've replied to that with a screenshot of their email confirming my order of 2 x postal delivery tickets.
Don't think this is going to go well.

[spiritof76]

Very depressing ! Joe Strummer wouldn’t have stood for this….

[Punctilio]

I bought 2 tickets for Brucie at Murrayfield, £295 each , next day the seats
in the same row were going for £395.

Not just Ticketmaster, Viagogo's prices are exorbitant too
[ they may be owned by the same company, I don't know]

[Mojooo]

I think it is fair to say Bruce Springsteen ahs wound up a lot if not the majority of his fans with the price of tickets.

[craig1912]

Punctilio said:

I bought 2 tickets for Brucie at Murrayfield, £295 each , next day the seats
in the same row were going for £395.

Not just Ticketmaster, Viagogo's prices are exorbitant too
[ they may be owned by the same company, I don't know]

What was the face value?

[craig1912]

Mojooo said:

I think it is fair to say Bruce Springsteen ahs wound up a lot if not the majority of his fans with the price of tickets.

Not me, I just registered fir the early sale and got them at face value.

[malks222]

craig1912 said:

What was the face value?

murrayfield standing- £100 normal or £150 for the front section.

[abzmike]

If anyone thinks the BS prices here are high, take a look at US numbers… they make the Broadway show look cheap.

[Driver101]

Mojooo said:

I think it is fair to say Bruce Springsteen ahs wound up a lot if not the majority of his fans with the price of tickets.

Rightly so. Bruce is the last person I would have expected to see take advantage of dynamic pricing and more so in the current climate.

His silence says it all when under severe criticism.