RE: Lamborghini launches new Urus S
RE: Lamborghini launches new Urus S
Thursday 29th September 2022

Lamborghini launches new Urus S

Performante too hardcore? Try 666hp with 'luxurious versatility and presence'


Though it would be a very old-school Lamborghini move to now only offer its SUV in Pikes Peak record-breaking Performante guise, there would be a risk of alienating those Urus customers won over by the standard car’s more rounded approach. And that’s not a group to be distant from, given there are more than 20,000 of them out there. Twenty thousand! Hence the new Urus S, taking the place of that first car as a less overt, more subdued kind of Lamborghini SUV (all things being relative) and making it a two-model range for the first time.  

Still gets 666hp, though, so that’s good, just 4hp less than the almighty Murcielago SV and more than any factory Huracan ever. That improves performance for the S against the old Urus, with 62mph now turning up in only 3.5 seconds and top speed at 190mph. A lot of the key stats mirror the Performante, in fact, with the same 627lb ft at 2,300-6,000rpm from the 4.0-litre twin-turbo V8. The now-homologated CO2 and MPG figures (they weren’t available for the Performante prototype drive) of 320g/km 20mpg surely won’t be far apart, either. Likely of greater importance to prospective buyers will be a retuned exhaust (and new look pipes) ‘with a more distinct sound at start-up and a sharper note in each drive mode’.

Speaking of which, the same half dozen remain for this S as were there for the Urus: Strada Sport and Corsa for on road, then Terra, Neve and Sabbia for off it. Should you dare to risk wheels that can be anything up to 23-inch in diameter. Apparently Ego isn’t a drive setting - ‘six drive modes plus Ego mode’, says Lamborghini - but the options offered up by all six (or seven) of them mean the Urus S will be ‘the most versatile, comfortable and sporty Super SUV experience in every environment’.

Now we’re getting to the nub of what the S is trying to achieve, marrying the additional power of the Performante with a more relaxed remit. It’s hinted at with a new look, with a fresh design for the bumpers and grilles as well as a vented bonnet. The Urus is still some way from discreet, put it that way. Lamborghini is promising a whole host more options for the S, too, allowing ‘customisation across the spectrum, from understated style to maximum sportiness.’ Gotta give the paying people what they want, after all.

The S overhaul is similar inside; still recognisably an Urus, but now with even more scope for personal upgrades. There are two themes for two-tone leather now, with colours including Blu Leandro and Verde Aura. It may not be a Performante, but there will be every opportunity for Urus S customers to make their car stand out.

There will be a useful saving over the Performante to spend on options, too. The Urus S is set to cost £188,000 in the UK where the range-topper commands a £20k premium. Goes to show how in demand the big  Lamborghini is, in fact (or how many options are typically added on, or how mad used cars are) that £190k remains the entry point for Urus ownership - even for a three-year-old car with almost 50,000 miles. Best get a new order in now, then…


Author
Discussion

fantheman80

Original Poster:

2,675 posts

79 months

Thursday 29th September 2022
quotequote all
feck me that 12th interior pic! Looks like an aircraft cockpit with all them controls

Red6

669 posts

86 months

Thursday 29th September 2022
quotequote all
Not a fan of the Urus, but this spec looks pretty impressive.

I just wish Lambo would get round to doing a proper front engine GT.

mrclav

1,645 posts

253 months

Thursday 29th September 2022
quotequote all
Red6 said:
Not a fan of the Urus, but this spec looks pretty impressive.

I just wish Lambo would get round to doing a proper front engine GT.
Why would they do a GT? No-one would buy it and would be total waste of money to develop.

Stunters

619 posts

224 months

Thursday 29th September 2022
quotequote all
I'm definitely not in the market for something like this and probably never will be, but I like how Lamborghini and Ferrari are providing a distinctive take on the super-premium SUV market and offering something that is very likely to appeal to their respective customer bases.

Whenever I see a Urus on the road I'm actually quite impressed for what it is. I like how it's definitely trying to look big and fast, and also 'modern'. This S model is (slightly) more of the same.

The Ferrari offering is more discreet, more classically-styled and comes with a V12.

Nice for the very rich to have these options, alongside Aston, Bentley and Rolls-Royce. Good days for these people I suppose.

LotusOmega375D

9,406 posts

183 months

Thursday 29th September 2022
quotequote all
Wow it never occurred to me that a near 4 year old Urus with 46,000 miles would still be fetching £190,000. As it says, they’re not even rare. I see them regularly and I don’t live in a big city.

Type R Tom

4,334 posts

179 months

Thursday 29th September 2022
quotequote all
I wonder how cheap this, the Aston, Bentley, Rolls etc. will get in 10-15 years time. Obviously RR is different but plenty of them start at 100k and are now in the late 10s early 20s

Superflow

1,707 posts

162 months

Thursday 29th September 2022
quotequote all
Too common almost a builders special these days.

fantheman80

Original Poster:

2,675 posts

79 months

Thursday 29th September 2022
quotequote all
mrclav said:
Red6 said:
Not a fan of the Urus, but this spec looks pretty impressive.

I just wish Lambo would get round to doing a proper front engine GT.
Why would they do a GT? No-one would buy it and would be total waste of money to develop.
go on then i'll nibble, why would no one buy it?

Red6

669 posts

86 months

Thursday 29th September 2022
quotequote all
mrclav said:
Red6 said:
Not a fan of the Urus, but this spec looks pretty impressive.

I just wish Lambo would get round to doing a proper front engine GT.
Why would they do a GT? No-one would buy it and would be total waste of money to develop.
Hmmm... ever heard of the following Lamborghini Gt's? 350GT? 400GT? Espada? Islero?

Martin 480 Turbo

724 posts

217 months

Thursday 29th September 2022
quotequote all
Winkelmann seems to have a good eye for detail and what a Lamborghini needs. Despite that the 666 HP rather fitting for an otherworldly beast like this. C

asci.white

561 posts

103 months

Thursday 29th September 2022
quotequote all
Finally got to see one up close. Really like the presence they exude when in the right colour.

Although I did kinda prefer the top of the range FFRR the guy had previously.

mat205125

17,790 posts

243 months

Thursday 29th September 2022
quotequote all
Torn between loving to have one if i won the lottery, whilst being completely embarrassed to be seen in it.

mat205125

17,790 posts

243 months

Thursday 29th September 2022
quotequote all
Red6 said:
mrclav said:
Red6 said:
Not a fan of the Urus, but this spec looks pretty impressive.

I just wish Lambo would get round to doing a proper front engine GT.
Why would they do a GT? No-one would buy it and would be total waste of money to develop.
Hmmm... ever heard of the following Lamborghini Gt's? 350GT? 400GT? Espada? Islero?
Legendary sales successes smile

Cold

16,736 posts

120 months

Thursday 29th September 2022
quotequote all
666hp. That's all very "Marketing" isn't it?

Silvanus

6,917 posts

53 months

Thursday 29th September 2022
quotequote all
mrclav said:
Why would they do a GT? No-one would buy it and would be total waste of money to develop.
These are the modern day GT, whether we like it or not

anonymous-user

84 months

Thursday 29th September 2022
quotequote all
That may be the ugliest Lambo i have ever seen.....yuck

Red6

669 posts

86 months

Thursday 29th September 2022
quotequote all
mat205125 said:
Red6 said:
mrclav said:
Red6 said:
Not a fan of the Urus, but this spec looks pretty impressive.

I just wish Lambo would get round to doing a proper front engine GT.
Why would they do a GT? No-one would buy it and would be total waste of money to develop.
Hmmm... ever heard of the following Lamborghini Gt's? 350GT? 400GT? Espada? Islero?
Legendary sales successes smile
Lolz. Let me have this moment

ate one too

2,914 posts

176 months

Thursday 29th September 2022
quotequote all
Red6 said:
mat205125 said:
Red6 said:
mrclav said:
Red6 said:
Not a fan of the Urus, but this spec looks pretty impressive.

I just wish Lambo would get round to doing a proper front engine GT.
Why would they do a GT? No-one would buy it and would be total waste of money to develop.
Hmmm... ever heard of the following Lamborghini Gt's? 350GT? 400GT? Espada? Islero?
Legendary sales successes smile
Lolz. Let me have this moment
.... and 50+ years out of date for what the wealthy are now buying.

epom

15,014 posts

191 months

Thursday 29th September 2022
quotequote all
20,000 sold !! Yet we wonder why they do it.

Otispunkmeyer

13,822 posts

185 months

Thursday 29th September 2022
quotequote all
LotusOmega375D said:
Wow it never occurred to me that a near 4 year old Urus with 46,000 miles would still be fetching £190,000. As it says, they’re not even rare. I see them regularly and I don’t live in a big city.
lass in our village has one. In matte baby pink and sparkly number plate. Interesting choice, but not my cuppa!