RE: Bowler Defender 100th Edition looks the business
RE: Bowler Defender 100th Edition looks the business
Thursday 9th March 2023

Bowler Defender 100th Edition looks the business

The Fast Road Conversion is at the core of what makes Bowler special - it pays tribute with one-of-a-kind model


Most of us are suckers for an old Defender. This has been true for years, and it’s likely to stay true forever now because the car is such a lively counterpoint to anything being produced this decade - and that absolutely includes its (very pleasant) successor. Of course, what sort of old Defender you’re partial to is very much all about you. Some people regard battered, 20-year-old, TD5 Defenders with the affection normally lavished on household pets. Or children. For others, only a mollycoddled V8 will do - no matter what the cost. 

Then there are the modified cars, where the choice is absurdly plentiful - and highly variable in terms of quality and desirability. One tuner that needs no introduction is Bowler; partly because it was made famous by successfully racing Land Rover products all over the globe, and partly, of course, because it now counts itself as a member of the wider JLR family, having been acquired in 2019. It’s had a number of things on the boil since then - not least the CSP 575 project - but it has continued doing the core things, which includes converting cars using the experience gleaned from the Defender Challenge race series.

To mark its 100th full commission, Bowler has revealed a one-of-a-kind Fast Road Conversion dubbed, fittingly, the Bowler Defender 100th Edition. Plainly it’s a 90 - one from JLR’s own fleet, no less - and has undergone a ‘comprehensive refresh’. As you might expect, it’s been treated to Bowler’s Stage 2 power upgrade (which straps a race-spec intercooler to the venerable Ford Duratorq motor) and the performance exhaust. That ought to give you around 195hp - exactly the sort of output the Bowler’s Fast Road suspension (bespoke Bilstein dampers, new springs, anti-roll bars, bushes) was designed to take full advantage of. 

Throw in a set of lightweight 18-inch Bowler Motorsport wheels and BF Goodrich All-Terrain tyres (not to mention the upgraded Big Brake kit), and you’ve already got yourself a first-class, go-anywhere, tow-anything Defender - but predictably the 100th Edition goes further. There’s a bespoke (and really rather nice) graphics package and badges for one thing; Bowler’s external protection pack in Corris Grey for another. Then there’s the fully soundproofed interior, which gets Recaro SVX 60th Anniversary seats, a gear-shifter kit and Alpine double din head unit to go with its Momo steering wheel and Alcantara roof lining. In other words, it showcases pretty much everything Bowler can do to a Defender - which is a lot. Accordingly, you won't be surprised to hear it costs a lot, too - £78,000 plus the VAT. Although in terms of one-of-a-kind Defenders, perhaps that isn't much at all. 


Author
Discussion

Billy_Whizzzz

Original Poster:

2,628 posts

173 months

Wednesday 8th March 2023
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“Bowler Defender 100th Edition looks the business“

Does it though? Wheels and graphics are awful. Take the graphics off and add some wolf wheels and then yes, maybe it will look ok.

abzmike

12,032 posts

136 months

Wednesday 8th March 2023
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I like that. Reading through I was expecting a price well into six figures… even with tax I’m pleasantly surprised.

thegreenhell

24,082 posts

249 months

Wednesday 8th March 2023
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What's a "Faat Road Conversion"?

POIDH

3,794 posts

95 months

Wednesday 8th March 2023
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Yeah, nah.

Ingegnere Enzo

8 posts

137 months

Wednesday 8th March 2023
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Yes, but it’s still a crappy old defender with a transit engine, you can’t make a silk purse out of a sow’s ear!

BVB

1,229 posts

183 months

Thursday 9th March 2023
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Seeing this real Defender just reminds me how bad and ridiculous the new one looks. The new one seems to be ageing really badly aswell. Like a Tonka toy for adult children.

anonymous-user

84 months

Thursday 9th March 2023
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Fast road, 195bhp? Er...

Cold

16,722 posts

120 months

Thursday 9th March 2023
quotequote all
BVB said:
Seeing this real Defender just reminds me how bad and ridiculous the new one looks. The new one seems to be ageing really badly aswell. Like a Tonka toy for adult children.
Seeing the new sleek and modern Defender just reminds me how ancient and clunky the old one looks. The old one seems to be heading towards tired old pensionable status very quickly. Like a Meccano kit for adult children - only with a few bits missing from the pack.

GreatScott2016

2,533 posts

118 months

Thursday 9th March 2023
quotequote all
Cold said:
BVB said:
Seeing this real Defender just reminds me how bad and ridiculous the new one looks. The new one seems to be ageing really badly aswell. Like a Tonka toy for adult children.
Seeing the new sleek and modern Defender just reminds me how ancient and clunky the old one looks. The old one seems to be heading towards tired old pensionable status very quickly. Like a Meccano kit for adult children - only with a few bits missing from the pack.
biglaugh

mrclav

1,645 posts

253 months

Thursday 9th March 2023
quotequote all
BVB said:
Seeing this real Defender just reminds me how bad and ridiculous the new one looks. The new one seems to be ageing really badly aswell. Like a Tonka toy for adult children.
Well you could always buy an Ineos Grenadier. But you won't.

Dzmo2022

60 posts

43 months

Thursday 9th March 2023
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Needs a V8, hell maybe shoehorn a v10 in there somehow
Or at least a more interesting 4

ducnick

2,272 posts

273 months

Thursday 9th March 2023
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I still don’t understand why anyone would want an old defender that’s any faster ON ROAD. They are incredibly horrid on tarmac as they came out the factory. Why would you want the experience to be even more noisy and come at you faster? Maybe the faster it goes, the less time you have to endure behind the wheel?

Darnoc95

516 posts

60 months

Thursday 9th March 2023
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Just thinking of the driving position of the old defender makes my back & arms ache. As great as they were off road they were horrid things to drive any distance in. As for the new tonka toy version just looks like a Hummer wannabe imo.

Dazed & Confused

209 posts

234 months

Thursday 9th March 2023
quotequote all
Cold said:
Seeing the new sleek and modern Defender just reminds me how ancient and clunky the old one looks. The old one seems to be heading towards tired old pensionable status very quickly. Like a Meccano kit for adult children - only with a few bits missing from the pack.
While not a big fan of the old Defender, I really do not understand the love for the styling of the new one. It’s just so bloated looking. The front is really fussy, with about 4 separate little grills and bumpers to try and break up the huge flat front. There’s similar stuff going on at the back with the multiple lights and black bars to break up the mass. To me it looks far from sleek - it looks overweight and overstyled in an attempt to hide it.

I know that I’m not alone in thinking that, but also appreciate that many people adore the styling. It’ll be interesting to see if that changes as it ages.

Edited by Dazed & Confused on Thursday 9th March 08:30

Turbobanana

8,435 posts

231 months

Thursday 9th March 2023
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pheonix478 said:
Fast road, 195bhp? Er...
FastER than standard, yes. Besides, driving this thing fast, even with a slushbox (and the worst selector ever) would likely keep you rather busy. Not sure I'd want much more than 195bhp. I have some love for old Land Rovers, just not this one.

wpa1975

14,711 posts

144 months

Thursday 9th March 2023
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I actually like that however I cannot help but feel you could build something to a similar spec for a less money.

Jon_S_Rally

4,462 posts

118 months

Thursday 9th March 2023
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Is the Defender the most divisive car on PH? It seems to really upset some people, while others adore them.

This isn't the sort of thing I would ever buy personally, but I still like it. It looks good. Purposeful and unique without being over-the-top.

AL5026

489 posts

218 months

Thursday 9th March 2023
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Overwheeled, overpriced and underwhelming. Also, some of the add ons are just tat. Those new headlight surrounds with a built in DRL, just nope. And the Halfords pedal covers and those sodding levers for gear and transfer box. Nasty. It’s an 8 year old 50k mile Defender for £93k, and there isn’t £60k of extras in my eyes. And I’m genuinely a big fan of Bowler but this is just shamelessly jumping on the Twisted bandwagon and plucking a price out of thin air. Foxtrot Oscar.

LimaDelta

8,500 posts

248 months

Thursday 9th March 2023
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Interesting how crazy prices for Defender conversions seem to have been normalised, I mean, at £78k it could be considered a bargain compared to some of the £100k+ monstrosities out there.

Not that I would buy one, just notable that my first though when seeing the headline was, 'that'll be £150k'.

British Beef

2,572 posts

195 months

Thursday 9th March 2023
quotequote all
AL5026 said:
Overwheeled, overpriced and underwhelming. Also, some of the add ons are just tat. Those new headlight surrounds with a built in DRL, just nope. And the Halfords pedal covers and those sodding levers for gear and transfer box. Nasty. It’s an 8 year old 50k mile Defender for £93k, and there isn’t £60k of extras in my eyes. And I’m genuinely a big fan of Bowler but this is just shamelessly jumping on the Twisted bandwagon and plucking a price out of thin air. Foxtrot Oscar.
Yes, I agree. Im sure the target audience is limited to wealthy folk unlikely to take it offroad beyond a large kerb.

I have a trusty old 110, and only use offroad, and it is brilliant and over 8 years 100% reliable despite almost total neglect. It gets battered and driven over and through things I could not wish upon any other car (certainly one costing £80k - which kind of belies the whole purpose of these things)