Jaguar announces electric four-door GT for 2025
Future model will spearhead JLR's £15bn pure-electric push
Jaguar will reveal an all-new four-door electric GT next year as it seeks to dramatically accelerate its transition to becoming ‘the world’s leading modern luxury car manufacturer’. The as-yet-unnamed car will act as a spearhead to a forthcoming three-model lineup, all set to be underpinned by bespoke EV architecture that will serve as part of the technical bedrock to JLR’s Reimagine strategy. The manufacturer reckons that investment worth £15bn over 5 years is underpinning its ‘modern luxury vision’ for the near future.
The flagship GT car will be built in Solihull, and its output is said to eclipse any previous Jaguar. A range of up to 430 miles is being targeted, and its new platform - named JEA - is said to be tailored specifically to the brand. Expect the styling to be entirely fresh, too - speaking of its forthcoming EV offensive, JLR’s Chief Creative Officer noted: “We have radically reimagined Jaguar as a modern luxury brand. The key to Jaguar’s transformation is that the designs convey that they are a copy of nothing.” To that luxurious end, indicative pricing says the GT will cost from £100k. We’re promised more details about the car later this year ahead of sales in 2024 and deliveries in 2025.
If that all feels too far away to get you truly revved up, then rest assured that the next step in JLR’s electrification roadmap is for Land Rover to begin inviting applications for all-electric Range Rover orders later this year. Expect the stampede for that long-awaited model to be earth-shaking. Additionally - and just in case you were worried that medium-size SUVs had fallen off the roadmap - JLR also confirmed that the first of its next-generation, medium-size SUVs will be an all-electric model from the Range Rover family, again built on its own ‘electrified modular architecture’.
That will launch in 2025, so we’ll likely see it next year. It will be built at Halewood, itself destined to become an all-electric production facility as part of the wider strategy, while in time the Engine Manufacturing Centre in Wolverhampton will be renamed the Electric Propulsion Manufacturing Centre as it incorporates the production of EV powertrain components.
Interestingly, while the signage might be changing in the near future, JLR did reiterate that it will retain the modular longitudinal architecture that currently underpins the Range Rover and Range Rover Sport. Given the ‘needs of different markets around the world’ - and despite JLR’s ‘electric-first’ fanfare - its flexibility, and the popularity of the existing models that sit on it, will be crucial for what remains of the decade.
Reaffirming the manufacturer’s commitment to its Reimagine strategy, and commenting on the progress, JLR CEO Adrian Mardell, said: “With Range Rover, the original luxury SUV, available for pre-order in pure electric form later this year, and the first of three breath-taking electric reimagined Jaguar models to be launched in 2025, we are stepping into an incredibly exciting new electric era for JLR as a modern luxury business.”
Will be interesting to see it and whether pushing it upmarket will manage to break the brand away from where it got trapped. The iPace remains a good looking car so fingers crossed.
Marketing evolves but what never changes is the utter delusion that forms the basis of telling the target customer that this purchase will make them a better person.
Tits on bonnets or tits in trees, smoking a fag or pondering the plight of dolphins. It's all the same old tat simply evolved to match the consumer illusions etc.
I wouldn't read too much into it. Especially as the girls can now make more money online and the blokes can still tab away in their bedroom while engaging online.
What Jaguar cannot do is make cheap cars for poor people. Their costs and economies of scale are completely wrong for that. They can't compete against the standard German stuff etc.
Jaguar can't rely on a £100k car.
If new Jags have the wow factor and the rebrand takes them away from their traditional old money market, it could very well succeed.
If new Jags have the wow factor and the rebrand takes them away from their traditional old money market, it could very well succeed.
We will definitely be interested in this to replace our end of run XJ - good luck to Jaguar, a lot seem to always want them to fail.
It’s not that hard either.
£100k isn’t that much anymore if you are leasing.
I have a Mercedes EQC & a Range Rover L405.
The EQC lease is up in 18 months. Honestly if they make something gorgeous that goes well & feels luxurious inside then I will most probably lease one.
I’m not alone, the Audi/BMW/Mercedes executives are so generic. Jaguar always acted as an antidote to those cars. Hope it’s to continue.
Frankly I’d be delighted if they had just stuffed the iPace running gear under an X351 XJ. But I’m easily pleased.
But there are all these made-up Chinese 'premium' brands coming and Afeela (ugh!) Lexus et al will be pushing upmarket.
At least Jaguar is a real marque with a (battered) heritage.
So if Gerry McGovern does knock it out of the park, there is a chance...but that's the hard part.
But there are all these made-up Chinese 'premium' brands coming and Afeela (ugh!) Lexus et al will be pushing upmarket.
At least Jaguar is a real marque with a (battered) heritage.
So if Gerry McGovern does knock it out of the park, there is a chance...but that's the hard part.
There is still a lot of love for the marque.
Jaguar have one if the most storied and successful names in the business.
It’s entirely plausible that they make a success of this.
After all, before the Turbo R Bentley were an badge engineered irrelevance being slowly asphyxiated by BAe.
Now look at them!
If Jaguar capture lightning in a bottle the way Bentley managed with the Continental GT and re-set their market they could be a very serious contender.
Look where Land Rover were before the L322.
The P38 & aeging Defender / Disco Td300 could have ben left to die.
Then Sport, Evoque and now people paying £100k over to get the new Range Rover ahead of the que.
There is still a lot of love for the marque.
Jaguar have one if the most storied and successful names in the business.
It’s entirely plausible that they make a success of this.
After all, before the Turbo R Bentley were an badge engineered irrelevance being slowly asphyxiated by BAe.
Now look at them!
If Jaguar capture lightning in a bottle the way Bentley managed with the Continental GT and re-set their market they could be a very serious contender.
Look where Land Rover were before the L322.
The P38 & aeging Defender / Disco Td300 could have ben left to die.
Then Sport, Evoque and now people paying £100k over to get the new Range Rover ahead of the que.
They made a huge mistake killing off/not replacing the XK and XJ and are now faced with cheaper models dragging on any brand repositioning effort.
It’s not just the cars that need attention either. The dealer network has shrunk over the years. Whilst the obvious suggestion is to sell them next to Range Rovers, many dealerships won’t have space.
There is still a lot of love for the marque.
Jaguar have one if the most storied and successful names in the business.
It’s entirely plausible that they make a success of this.
After all, before the Turbo R Bentley were an badge engineered irrelevance being slowly asphyxiated by BAe.
Now look at them!
If Jaguar capture lightning in a bottle the way Bentley managed with the Continental GT and re-set their market they could be a very serious contender.
Look where Land Rover were before the L322.
The P38 & aeging Defender / Disco Td300 could have ben left to die.
Then Sport, Evoque and now people paying £100k over to get the new Range Rover ahead of the que.
I suspect for a modest volume producer in an expensive country the only sane option is to target the market that's buying Range Rovers, Taycans, which is clearly large enough.
When one considers the modern history of Jaguar as large cars, very smooth to drive and with large engines capable of delivering large levels of relaxing torque then shrinking those large engines down to 3 pot turbo screamers to meet emission and tax criteria was a nonstarter.
Only pure EV delivers on brand values and expectations and as they've not been successful in selling off Jaguar this is their only sane step forward.
They're still going to be hobbled by LR being the SUV arm but a big GT and some crossovers of varying size should be enough? Especially as all the Tuareg based SUVs seem to be much closer to being crossovers now than twenty years ago when they had to try and pretend to look like 4x4s.
I do hope Jag succeed as there's a great heritage there and they've spent the last 20 years either kicking themselves in the balls or being kicked in the balls by others. It's certainly very bold deciding to build in the U.K.
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