RE: Automotive comebacks | Six of the Best
RE: Automotive comebacks | Six of the Best
Sunday 16th July 2023

Automotive comebacks | Six of the Best

Sometimes the very best ideas mean resurrecting old ones...


MG XPower SV, 2007, 5k, £59,995 

Automotive comebacks are all the rage at the moment. Makes sense, too: nostalgia is an incredibly strong hook in changeable times, and it means some of the hard work in brand recognition terms is already done. This is why some big carmakers like to stockpile the naming rights of smaller, defunct firms. Resuscitation can reap major rewards; just consider the size and contents of MG’s stand at Goodwood. Who would’ve guessed that the Chinese-owned brand could surge back to prominence in a way that has allowed it to credibly launch what it reckons is the first ‘affordable’ EV roadster in the Cyberster? A startling revival in the 20 years since the V8-powered MG XPower SV was launched. Here was one of the last ones registered - just in case you want to see where the Phoenix had to rise from. 

See the full ad here

Bugatti Veyron Supersport, 2012, 3k, POA

Now we’re talking. Does any comeback since the new millennium compare with Bugatti’s reappearance as the definitive hypercar builder? Sure, it had already done the remarkable EB110 before it flamed out, but VW’s (or more specifically, Ferdinand Piech’s) vision for a Bugatti-badged W16-powered future marked a remarkable turnaround for a company previously accustomed to going bust. In time, there were many flavours of Veyron - but we’d happily take ours as a 1,200hp Chocolate Brown Supersport. Even in 2023, when four-figure hypercars are almost two-a-penny, the car’s legacy is crystal clear - so much so that even an EV luminary of Mate Rimac’s stature announced that Bugatti-Rimac’s next car simply had to be combustion-powered virtually the minute he became CEO. Thank the Veyron for that. 

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Toyota GR Yaris, 2021, 34k, £28,350

Granted, as one of the world’s largest and most respected carmakers, Toyota has never had to ‘comeback’ from anywhere. But its failure to build interesting performance cars famously irked Akio Toyoda so much that he decreed the kind of 180-degree strategic about-face that would leave a lesser manufacturer reeling. The GT86 is often cited as the foremost example of his single-mindedness, but actually the later GR Yaris - a car that Toyota developed without a partner - is arguably its premiere achievement. Gazoo Racing openly conceded that it had (re)learn all-wheel drive systems to make the car work properly, and virtually rebuilt a previously humble supermini in the process. Here’s a sub-£30k one-owner example that’s actually not been wrapped in cotton wool. What a way to do 34,000 miles in two years. 

See the full ad here

Alpine A110, 2018, 11k, £45,000

Back when the Alpine project was first announced, the excitement - in the UK, at least - was focused on how it might broaden the Caterham sports car offering. Only when the completed car was driven at the end of 2017 was it really clear what a stroke of genius bringing back Alpine’s most famous badge was. The commitment to what made the original brilliant was both a laudable achievement and the A110’s greatest strength: it proved just how good small, light, mid-engined, four-cylinder sports cars could be, making a Porsche 718 seem plain and a Lotus rather too much like hard work. Perhaps a manual would have made it even better, and maybe there’s more Renault influence than some would have liked - but from nothing to the magical A110 remains one of the finest zero-to-hero moments of recent times, probably ever. Some will tell you that it’s not got better than the very first versions - looking at this Premiere Edition, it’s very hard to disagree.

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Morgan 3-Wheeler, 2012, 8k, £34,995

For as long as there’s been Morgan, there have been three-wheeled models, the original cyclecars in production for many years before it branched out into four-wheeled models. They weren’t without success, either, so it made sense for the 3-Wheeler to be resurrected - especially as its 2012 return marked 60 years since the F-Series cars had gone out of production. Despite such a passage of time, the 3-Wheeler picked up exactly where the originals had picked up, brimming with the sort of gleeful silliness that nothing on four wheels could hope to replicate. The 2012 3-Wheeler was a pitch-perfect remake of a Morgan icon; its popularity can be seen both in the sheer volume of used ones available - this Dove Grey over tan example is one of the earliest - and the fact that it was followed up with the latest (and really very good) Super 3. No way 60 years was going to be allowed to pass again…

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Ford GT, 2005, 1,734 miles, £439,995

The 2003 Ford GT could have been too retro for its own good. As a car that celebrated both Ford’s centenary and a legendary '60s sports car, it was steeped in heritage, but to trade on that too far might have created a lame tribute rather than a carefully considered homage. We needn’t have worried: the look of the GT meant it couldn’t have been mistaken for anything else, albeit with modern dimensions, stance and attitude; still looks brilliant 20 years later, in fact. Combine that style with one of the great modern supercar driving experiences - think monstrous muscle car power with proper mid-engine finesse - and the Blue Oval had another V8 icon on its hands. This one was originally sold in the US, a life spent mostly on display meaning it’s yet to get past 2,000 miles. Someone must do the decent thing and set the GT free - all that’s needed is £440k…

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Author
Discussion

Mysstree

Original Poster:

547 posts

76 months

Sunday 16th July 2023
quotequote all
Would argue that MG is just a new company using an old name though i would not disagree that the company has made good headway.
Alpine is probably the only true revival of the six as a complete manufacturer though its still Renault backed.
Maybe an article on automotive attempted comebacks that have failed or just not materialised and probably never will such as TVR.

Mysstree

Original Poster:

547 posts

76 months

Sunday 16th July 2023
quotequote all
Oh … that Veyron in that st colour is awful.

anonymous-user

84 months

Sunday 16th July 2023
quotequote all
Thats a very weird collection of cars and a poorly written piece especially when i find grammatical errors.

I will take the FORD please. If there is any car name that needs resurrecting its the ESCORT XR3i, i would take a modern version of that any day especially with a certain AMG 2 litre in it....

That chocolate coloured things is hideous its as confusing as people telling me they are neither male or female....

sutts

1,125 posts

178 months

Sunday 16th July 2023
quotequote all
LBW2020 said:
especially when i find grammatical errors.
Oh dear.

BananaFama

5,000 posts

109 months

Sunday 16th July 2023
quotequote all
Why does everyone hate brown ,it's better than grey .
Less than 1800 miles on the Ford in 18 years ,I did near twice those miles in 2 weeks in a 31yo FIAT in June .

Sad frown

pb8g09

3,247 posts

99 months

Sunday 16th July 2023
quotequote all
Although really liking them when they were released, I’ve never been overly fussed about the Ford GT…. Until last night when I watched AutoTopNL hit 200mph in one and I’m now in love.


https://youtu.be/PwKFy4xYqBQ

Happy Sunday morning!

WPA

14,732 posts

144 months

Sunday 16th July 2023
quotequote all
That Veyron is an awful colour.

hairykrishna

14,514 posts

233 months

Sunday 16th July 2023
quotequote all
I know they're rubbish but I still kind of want the MG.

GT40's are basically my dream car. I'll have to settle for a good replica one day I think.

samoht

7,277 posts

176 months

Sunday 16th July 2023
quotequote all
WPA said:
That Veyron is an awful colour.
It's brown because it sts all over Ettore's legacy.


Real Bugatti sports-racing cars were lighter and more elegant than the competition, and were pieces of mechanical art.

Something like a Pagani is much closer to that in modern times. The Veyron is much closer to W.O.Bentley's thinking - more power? Just build a bigger engine.


By contrast, the Alpine A110 is almost exactly what the original was - an everyday Renault drivetrain in a lightweight sports car, really doing miracles to recreate the recipe with today's regulations and in today's marketplace, a 'chassis car' rather than an 'engine car'.

Baldchap

9,629 posts

122 months

Sunday 16th July 2023
quotequote all
This has to be pure irony:

LBW2020 said:
especially when i find grammatical errors.
When you consider the grammar in this:

LBW2020 said:
I will take the FORD please. If there is any car name that needs resurrecting its the ESCORT XR3i, i would take a modern version of that any day especially with a certain AMG 2 litre in it....

That chocolate coloured things is hideous its as confusing as people telling me they are neither male or female....

Captain Smerc

3,343 posts

146 months

Sunday 16th July 2023
quotequote all
That st brown Bug is a horror yuck

LotusOmega375D

9,385 posts

183 months

Sunday 16th July 2023
quotequote all
Why is the GR Yaris in this list? Toyota has been in business throughout, so there must have been an equivalently iconic car in the Toyota back catalogue, like the Morgan 3 wheeler? I can’t remember any reference to a previous car when it was launched,

Water Fairy

6,619 posts

185 months

Sunday 16th July 2023
quotequote all
LBW2020 said:
Thats a very weird collection of cars and a poorly written piece especially when i find grammatical errors.

I will take the FORD please. If there is any car name that needs resurrecting its the ESCORT XR3i, i would take a modern version of that any day especially with a certain AMG 2 litre in it....

That chocolate coloured things is hideous its as confusing as people telling me they are neither male or female....
It is 'it's' not 'its'.

I hate grammatical errors.

Hairymonster

1,678 posts

135 months

Sunday 16th July 2023
quotequote all
That Bugatti looks like it's been carved out of wood.

Dombilano

1,453 posts

85 months

Sunday 16th July 2023
quotequote all
Mr Hankey's Bugatti

fantheman80

2,650 posts

79 months

Sunday 16th July 2023
quotequote all
- Right sir, let’s build your Bugatti,, let’s start with colour
- morning after Madras st brown please

fantheman80

2,650 posts

79 months

Sunday 16th July 2023
quotequote all
LotusOmega375D said:
Why is the GR Yaris in this list? Toyota has been in business throughout, so there must have been an equivalently iconic car in the Toyota back catalogue, like the Morgan 3 wheeler? I can’t remember any reference to a previous car when it was launched,
Did u read it? It’s a return to form after the boring Prius and white goods years, epitomised by the GR yaris

Speedgirl

291 posts

197 months

Sunday 16th July 2023
quotequote all
If you were picking one Comeback car - the outstanding example is Mini! Where’s that?

Rumdoodle

2,118 posts

50 months

Sunday 16th July 2023
quotequote all
samoht said:
It's brown because it sts all over Ettore's legacy.


Real Bugatti sports-racing cars were lighter and more elegant than the competition, and were pieces of mechanical art.

Something like a Pagani is much closer to that in modern times. The Veyron is much closer to W.O.Bentley's thinking - more power? Just build a bigger engine.


By contrast, the Alpine A110 is almost exactly what the original was - an everyday Renault drivetrain in a lightweight sports car, really doing miracles to recreate the recipe with today's regulations and in today's marketplace, a 'chassis car' rather than an 'engine car'.
They did make some whoppers, though

Even allowing for the possibility that people were a bit smaller back then....And with an engine so big, more of them were installed in trains than cars.

LotusOmega375D

9,385 posts

183 months

Sunday 16th July 2023
quotequote all
Rumdoodle said:
They did make some whoppers, though

Even allowing for the possibility that people were a bit smaller back then....And with an engine so big, more of them were installed in trains than cars.
“Oh bugger. Someone has stolen my headlights”.