Nationwide - crap rebrand
Discussion
When I got a message in the Nationwide app the other day telling me things would look a bit different I thought they were finally going to update the crap app. Alas not; they've just rebranded and the logo looks like a poor copy of the old NatWest one. Or Pacman about to eat a Monopoly hotel.
I don't get it; do they think the new logo will somehow win them some new customers? What's the point? It'll no doubt cost a fortune updating all the branches etc as well.
I don't get it; do they think the new logo will somehow win them some new customers? What's the point? It'll no doubt cost a fortune updating all the branches etc as well.
Hahahahaha I saw the notification and haven't bothered checking the app until now. It's definitely pac-man eating a house, and if they're not rolling out icon's for everything online feels very half arsed for now.
Must admit I couldn't even recall what it was before or the brand evolution, so it's was probably failing already in one sense - however interesting it's got a more corporate bank feel when it's been a building society until now.
'A good way to bank' is 'just a bit of a s
t slogan' too.
Must admit I couldn't even recall what it was before or the brand evolution, so it's was probably failing already in one sense - however interesting it's got a more corporate bank feel when it's been a building society until now.
'A good way to bank' is 'just a bit of a s
t slogan' too.Funk said:
When I got a message in the Nationwide app the other day telling me things would look a bit different I thought they were finally going to update the crap app. Alas not; they've just rebranded and the logo looks like a poor copy of the old NatWest one. Or Pacman about to eat a Monopoly hotel.
I don't get it; do they think the new logo will somehow win them some new customers? What's the point? It'll no doubt cost a fortune updating all the branches etc as well.
I just deleted the message, but have now opened the App.I don't get it; do they think the new logo will somehow win them some new customers? What's the point? It'll no doubt cost a fortune updating all the branches etc as well.
What a rubbish attempt at a rebrand. Just pay interest to clients is the only branding that they need.
It's probably going to cost many millions but spread-out over the decade+ it'll be expected to last (apparently 30 years since the last rebrand), considering some of those costs would be need to be spent even if it was just to replace signs etc every x years as part of maintenance etc I don't think it's crazy. The headline figure for rebrands is always a bit misleading.
On the whole it's not terrible, feels a bit bland and not exactly groundbreaking so might looked dated a bit early but it's OK.
Except the colours which as others have pointed out make the whole thing look like a knock off Natwest logo - I'm pretty surprised they went ahead with this colourway as it surely would have been flagged especially by those in the banking industry!
On the whole it's not terrible, feels a bit bland and not exactly groundbreaking so might looked dated a bit early but it's OK.
Except the colours which as others have pointed out make the whole thing look like a knock off Natwest logo - I'm pretty surprised they went ahead with this colourway as it surely would have been flagged especially by those in the banking industry!
Oh dear..!
https://www.marketing-beat.co.uk/2023/10/09/nation...
They're having the piss taken over on MSE as well!
https://www.marketing-beat.co.uk/2023/10/09/nation...
They're having the piss taken over on MSE as well!
Not fussed on the rebrand, just took me a few seconds to realize what the app was on my phone as it wasn't obvious!
Rebrands never work initially but after a year or two they are familiar and people them moan about changing it. Even the ginormous BMW grilles will become familiar and people will complain when they make them smaller again.
Rebrands never work initially but after a year or two they are familiar and people them moan about changing it. Even the ginormous BMW grilles will become familiar and people will complain when they make them smaller again.
Rufus Stone said:
If it aint broke dont fix it.
I've used the same business logo for 30 years.
Sounds like time for a new one I've used the same business logo for 30 years.
Rebrands do work. There's lots of reasons to do them, particularly for older, more intricately designed brands, but most of the time they're only talked about when they don't look or feel right, as opposed to most of the time when they do.
Bloxxcreative said:
Sounds like time for a new one
Rebrands do work. There's lots of reasons to do them, particularly for older, more intricately designed brands, but most of the time they're only talked about when they don't look or feel right, as opposed to most of the time when they do.
I've never bought a product because of a logo.Rebrands do work. There's lots of reasons to do them, particularly for older, more intricately designed brands, but most of the time they're only talked about when they don't look or feel right, as opposed to most of the time when they do.
I'm aware companies change logos without detriment....most car manufacturers have done it more than once..... it's when they take it further and change the name I don't get....they build a brand over many years and then change it.
Are Evri doing better now they aren't called Hermes ?
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