How will Porsche price the new Cayman EV?

How will Porsche price the new Cayman EV?

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Discussion

SeeNoWeevil

Original Poster:

72 posts

118 months

Wednesday 20th December 2023
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What do you think the base electric Cayman will start at? I believe release is still 2025 with a reveal late 2024.

Gnevans

413 posts

123 months

Wednesday 20th December 2023
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Needs to be lower than the base Taycan. Should be available summer next year.

kambites

67,644 posts

222 months

Wednesday 20th December 2023
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Gnevans said:
Needs to be lower than the base Taycan. Should be available summer next year.
Very unlikely IMO. The Taycan is a generic VAG platform saloon car; the Cayman will be based on a bespoke sports car platform.

I reckon it will start just under £100k.

SeeNoWeevil

Original Poster:

72 posts

118 months

Wednesday 20th December 2023
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I'll be honest, I'd be pretty surprised if it exceeded the base Taycan price.

raspy

1,544 posts

95 months

Wednesday 20th December 2023
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kambites said:
Very unlikely IMO. The Taycan is a generic VAG platform saloon car; the Cayman will be based on a bespoke sports car platform.

I reckon it will start just under £100k.
I agree. The US publications earlier this year are reporting base price of $80k (which would end up being close to £100k here by the time everything gets added up for UK consumers)

NIgt3

614 posts

175 months

Thursday 21st December 2023
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I honestly don’t think it matters much what price it is, going by the sales of the 4cylinder turbo cayman which made porsche revert back to the naturally aspirated 6 cylinders, i can’t see them selling many!

charltjr

191 posts

10 months

Thursday 21st December 2023
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NIgt3 said:
I honestly don’t think it matters much what price it is, going by the sales of the 4cylinder turbo cayman which made porsche revert back to the naturally aspirated 6 cylinders, i can’t see them selling many!
Um… what?

The four pot isn’t going anywhere, apart from anything else China is a massive market for Porsche and there are huge tax advantages to smaller engine cars over there.

ajap1979

8,014 posts

188 months

Thursday 21st December 2023
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NIgt3 said:
I honestly don’t think it matters much what price it is, going by the sales of the 4cylinder turbo cayman which made porsche revert back to the naturally aspirated 6 cylinders, i can’t see them selling many!
Revert back? Do you mean offer a 6-cylinder engine alongside the 4-cylinder? They still sell lots of 4 pot Caymans, Boxsters and Macans.

Murph7355

37,785 posts

257 months

Thursday 21st December 2023
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I can see it overlapping the Taycan. Perhaps a base of around 75-80, going up to 130-140.

Uncle boshy

272 posts

70 months

Monday 25th December 2023
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kambites said:
Very unlikely IMO. The Taycan is a generic VAG platform saloon car; the Cayman will be based on a bespoke sports car platform.

I reckon it will start just under £100k.

The taycan uses the bespoke J1 platform, shared only with the etron gt.

The new boxter is apparently using the vw ppe platform shared with a number of other group cars including the macan and new a6 ev.

survivalist

5,711 posts

191 months

Monday 25th December 2023
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I recon it’ll depend heavily on what tax efficiency options are available. Current cayman in base spec is around 55k. If the new one is 85k on a salary sacrifice scheme and/or company car scheme it’ll do OK.

Given than most don’t do high miles the financial benefits of being electric are limited. The number of 4 pots being sold indicate it’s not about the engine for many buyers.

It’s going to be an interesting experiment for Porsche.

b0rk

2,313 posts

147 months

Tuesday 26th December 2023
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I’d be very surprised if many salary sacrifice or company car schemes allowed you to get a Cayman or any two seater sports car for that matter. These things are the wrong corporate image for most companies to be endorsing. SalSac whilst notionally private still has an element of CSR for the sponsoring company or organisation.

Cayman EV is IMHO going to be one of the few EV’s that succeeds or fails based purely on how desirable it is to private buyers. I think the market will be smaller than Cayman ICE but potentially at a much higher price point.

plfrench

2,406 posts

269 months

Tuesday 26th December 2023
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b0rk said:
I’d be very surprised if many salary sacrifice or company car schemes allowed you to get a Cayman or any two seater sports car for that matter. These things are the wrong corporate image for most companies to be endorsing. SalSac whilst notionally private still has an element of CSR for the sponsoring company or organisation.

Cayman EV is IMHO going to be one of the few EV’s that succeeds or fails based purely on how desirable it is to private buyers. I think the market will be smaller than Cayman ICE but potentially at a much higher price point.
The market for an EV 2 seater driver focussed coupe may be smaller than the ICE equivalent for now, however Porsche’s opportunity for market share will be far higher initially. They won’t have any of the usual Lotus, Alpine, BMW, Audi competition at least to begin with. I think being first mover in this space (ignoring the Cyberster as I don’t think many would be cross-shopping) will bring a sizeable advantage for those out there who are intrigued by what an EV sports car can offer.

kambites

67,644 posts

222 months

Tuesday 26th December 2023
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Uncle boshy said:
The new boxter is apparently using the vw ppe platform shared with a number of other group cars including the macan and new a6 ev.
I though the new boxster was going to use a platform with a mid mounted "trunk" style battery? If they use a generic skateboard style platform that will be pretty rubbish.

Newc

1,880 posts

183 months

Tuesday 26th December 2023
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b0rk said:
I’d be very surprised if many salary sacrifice or company car schemes allowed you to get a Cayman or any two seater sports car for that matter. These things are the wrong corporate image for most companies to be endorsing. SalSac whilst notionally private still has an element of CSR for the sponsoring company or organisation.

Cayman EV is IMHO going to be one of the few EV’s that succeeds or fails based purely on how desirable it is to private buyers. I think the market will be smaller than Cayman ICE but potentially at a much higher price point.
The additional tax breaks for EVs are surely not going to survive the first Starmer budget next year. Ratio of new EV sales is supposed to crank up to what, 80% over next government cycle. That would mean nearly every car sale will be eligible for the discount tax regime just as they're going into the 2029 election. Starmer will scrap that at the beginning, not the end, of the term, to give people time to get over it.

They'll also be after all the cash they can get, and the majority of people now benefiting from the tax breaks are not natural Labour voters.

DMZ

1,409 posts

161 months

Tuesday 26th December 2023
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The ZEV mandate also reduces/cancels the need for big tax breaks. It’s no longer the government’s problem to sell EVs.

I can’t think of any reason to buy a Cayman EV but maybe making it expensive and limited would work. But I’m not sure why a manufacturer would limit EV sales given the ZEV mandate.

SWoll

18,512 posts

259 months

Tuesday 26th December 2023
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raspy said:
I agree. The US publications earlier this year are reporting base price of $80k (which would end up being close to £100k here by the time everything gets added up for UK consumers)
Doesn't work that way with cars imported to the US, only domestic cars they export. Cayman prices over there range from $70-160k whereas in the UK it's £52-125k.

If they're quoting $80k start in the USA then more likely to be £65-70k in the UK, considerably cheaper than the base £80k Taycan as suggested above (which costs $93k in the USA).

Newc said:
The additional tax breaks for EVs are surely not going to survive the first Starmer budget next year.
Labour are all in on Net-Zero and sustainability I thought? Theyve certainly given the Torie a bashing around pushing out targets.

Won't be a good look for them to start removing incentives to go green. Another headache they'll find themselves with.


Edited by SWoll on Tuesday 26th December 14:34

off_again

12,371 posts

235 months

Tuesday 26th December 2023
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Murph7355 said:
I can see it overlapping the Taycan. Perhaps a base of around 75-80, going up to 130-140.
This is what I think too. Likely to launch the upper models first and hence the higher price, but then introduce the slighter cheaper ones over the next 18 months, then the range topper mid-cycle.

b0rk

2,313 posts

147 months

Tuesday 26th December 2023
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plfrench said:
The market for an EV 2 seater driver focussed coupe may be smaller than the ICE equivalent for now, however Porsche’s opportunity for market share will be far higher initially. They won’t have any of the usual Lotus, Alpine, BMW, Audi competition at least to begin with. I think being first mover in this space (ignoring the Cyberster as I don’t think many would be cross-shopping) will bring a sizeable advantage for those out there who are intrigued by what an EV sports car can offer.
I’d disagree being the “best” EV sports car in a market of one isn’t going to sustain the model once others show up over the 8 to 10 year model life.
IMHO it needs to work and be competitive as a sports car not just an EV one. Dynamics, practicality and comfort will be the benchmark measures. It doesn’t need initially to set silly ring times but be a usable and practical proposition for drive outs, weekends away and when the owner wants commuting.

It needs to stack up well against ICE Z4, Supra, Emira, A110, Merc SL and Corvette. Possibly even 911 T and S.

Newc said:
The additional tax breaks for EVs are surely not going to survive the first Starmer budget next year.
The next administration probably Starmer / Labour are going to need to tackle the vehicle fuel duty problems with EV’s. Even if by some completely unexpected event Rishi / Tories managed to form the next administration they can’t kick this can any further down the road.

It’s already been announced by the current administration in the 2022 autumn statement that EV’s will pay vehicle tax from 2025 at the standard rate and new ones over £40k will pay the additional tax.

Murph7355

37,785 posts

257 months

Tuesday 26th December 2023
quotequote all
kambites said:
I though the new boxster was going to use a platform with a mid mounted "trunk" style battery? If they use a generic skateboard style platform that will be pretty rubbish.
Why?

The skateboard design keeps the weight low and well distributed. They could possibly hollow out the seating position to keep that low(er).

Newc said:
The additional tax breaks for EVs are surely not going to survive the first Starmer budget next year. ...
They're already on a downward path from 2025 (VED comes in along with other changes).

And from next year I think they have to sell a percentage of EVs to avoid stiff penalties for every ICE then sold (20%).

What I can see if Labour introducing hefty taxes for *any* cars over 100k (rich bds), and possibly additional hits for luxuries (2 seater versus people carrier).

On pricing, another thought is that manufacturers seem to be pitching EV variants 10-20k above non-EV very broadly....

We'll see...(not in the market myself. Have never especially loved the Boxster/Cayman).