Monday 5th February 2024

Overfinch launches 'Dragon Edition' Range Rover

We've all seen Overfinch Range Rovers in the past - probably not many like this one, though

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What comes to mind when you think of an Overfinch Range Rover? Most likely one of the Classics from the early days of the company, with a honking great Rover V8 up front and some cleverly incorporated chassis mods. Overfinch knows that, too, which is why it still offers up cars like the Field Edition. But that’s not the only thing Overfinch does these days, and perhaps nothing demonstrates that better than this Range Rover, the Dragon Edition. 

Designed to mark - you guessed it - the Chinese year of the dragon in 2024, this Range Rover is described as ‘a remarkable testament to creative exploration for Overfinch’. Certainly there will be no mistaking it for a standard L460 of any stripe, be that the new 24-inch Vortex wheels (with dragon in the self-levelling centre cap, rather than Overfinch blade), the additional carbon fibre front and rear, or the badges. 

It’s the interior that really marks out the Dragon Edition, though, because even in a world of bespoke this and custom that, it’s extraordinary. Overfinch will do this any way the client sees fit, of course; this one splits Ebony leather with Fortune Red front to rear (complete with perforated, scale-like upholstery), which would immediately make it stand out.

Add to that multi-coloured dragon embroidery, hand-laid graphics in the veneers, talons on the gear selector and another motif on the centre console and it makes for a Range Rover driving environment like no other. There are even illuminated treadplates with ol’ Spyro on them to really ensure the Dragon Edition theme is never forgotten. 

Overfinch says it’ll only convert eight Range Rovers; though available worldwide, just Autobiography and SV models will be accepted. Couldn’t have that Dragon on just any old Range Rover. That the conversion price is listed in dollars ($250k, or £200,000) would suggest that Overfinch sees the US as its prime market.

CEO and Chairman Kevin Sloane added: “Our ability to discuss details of the design directly with our clients, and really understand their true significance, was hugely important. Whilst paying homage to 2024 being the Year of the Dragon, we wanted to retain our commitment to uninhibited creative exploration. This required us to respectfully adopt a timeless symbol of China and Chinese culture into a considered and imaginative design.” With the current Range Rover still pretty new and the majority in specs not quite as lavish as Autobiography or SV, £100k will still be needed for a Dragon Edition donor; but if spending twice that again on a conversion, may as well start with a brand new, 2024 car. After all, there won’t be another year of the dragon until 2036…

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• 2022 Overfinch Heritage Field Edition | PH Video
• 2023 Range Rover D350 | PH Video

 

 

[Maccmike8]

Think Il pass on this one.

[georgeyboy12345]

Horrid. Exactly everything I hate in a car.

[Countdown]

As the philosopher Paul Calf once said "You can't buy "class" "

I remember a time when Overfinch made tasteful upgrades. Now they seem to want to outdo Kahn

[jaacck]

Imagine there is a huge market for this. Always hear people saying that they wish range rover did a new model with loads of dragons all over it.

[TheOctaneAddict]

Didn't realize the welsh market was so big for these.

[WPA]

Horrible

[donkmeister]

Any members of the British Chinese community care to confirm if this is equivalent to a manufacturer slapping bulldogs all over a car and trying to market it to the British?

[Arsecati]

So, what was it that poster said under the RR Wraith column, about it being 'vuglar', in comparison to the 'modest and tasteful' Range Rover?

[smilo996]

Designed to help Overfinch celebrate the Chinese economy....
Dreadful, it will sell out.

[Tom8]

Dear lord. Perhaps it is a good thing they are becoming uninsurable.

[dvs_dave]

A ghastly car for even ghastlier people.

[NineB]

Tom8 said:

Dear lord. Perhaps it is a good thing they are becoming uninsurable.

Ah yes but on the other hand who would steal this. You may get a reduced premium.

[IMI A]

Well I took two urban rolls royces may as well have two of these too

[TikTak]

Awful and madly expensive. Will obviously sell.

Those wheels ...

[Tom8]

NineB said:

Tom8 said:

Dear lord. Perhaps it is a good thing they are becoming uninsurable.

Ah yes but on the other hand who would steal this. You may get a reduced premium.

Good point. JLR's new anti theft device.

[nismo48]

That's a case for, leave it as standard. Just awful

[zorba_the_greek]

The Far East will lap this up.

[J4CKO]

So they discussed it ?

I was thinking it sort of says "Lets tart up some rangeys for the Chinese, they fking love Dragons", lets give it a sort of takeaway vibe on the interior,

Just needs a badly handwritten note that says "Cash only, please check change as mistakes cannot be rectified later" like the one in our local one.

200 grand plus a Range Rover to do that to, wow. Outside looks alright to be fair and if they can flog them then good on them.

[Equus]

donkmeister said:

Any members of the British Chinese community care to confirm if this is equivalent to a manufacturer slapping bulldogs all over a car and trying to market it to the British?

MG badges are pretty much the same thing, aren't they?

[NicoG]

Equus said:

MG badges are pretty much the same thing, aren't they?

Touche