New 1664, 4.6%
Discussion
These are the redesigned cans with the 'Kronenbourg' name reduced in importance, right? I haven't had one but I noticed them in the supermarket lumped in with the older Kronenbourg 1664 cans. I can't say I'm surprised they used it as a chance to reduce strength either. They're by no means the first culprit, nor will they be the last. I am curious what it means for the recently-relaunched 1664 Blanc though. It's still 5% unless it gets a sneaky reformulation two months after its relaunch.
However, OP, I am shocked that Kronenbourg is anyone's favourite lager!
andburg said:
Probably another victim of being brewed in the U.K.
It has been brewed in the UK for quite a long time. The reduced strength almost coincides with it having moved into the Carlsberg Marston's Brewing Company stable, having previously been part of the Heineken Group.However, OP, I am shocked that Kronenbourg is anyone's favourite lager!
I thought, hoped, it might be a temporary brand identity alignment with the European version for multi-territory ads and marketing around the Olympics. It's not the same....sad face...I'm quite particular about my chemical lager preferences. It's bloody cheap in Sainsburys though. Just needs to be chilled otherwise the flavour gets a bit tonsily
It's all due to Jeremy Hunt simplifying the taxation of on and off trade, and somehow making it far worse than the previous system. And we the consumer end up paying more. Classic hunt.
https://www.theguardian.com/business/2023/aug/01/u...
https://www.theguardian.com/business/2023/aug/01/u...
It's always surprised me how utterly s
e UK produced versions of mass market contintal lagers are. It's been that way for years. It's not as if the continental versions are produced in small quantity by Trappist monks.
Stella and Kronebourg on the continent are pleasant but unremarkable drinks whether on tap or from the supermarket. In the UK they are nasty bitter metallic brews which bear no resemblance to the continental version. Even the cheapest Carrefour's own stubbies are likely to be nicer than an ersatz continental lager brewed in the UK.
e UK produced versions of mass market contintal lagers are. It's been that way for years. It's not as if the continental versions are produced in small quantity by Trappist monks.Stella and Kronebourg on the continent are pleasant but unremarkable drinks whether on tap or from the supermarket. In the UK they are nasty bitter metallic brews which bear no resemblance to the continental version. Even the cheapest Carrefour's own stubbies are likely to be nicer than an ersatz continental lager brewed in the UK.
oddman said:
It's always surprised me how utterly se UK produced versions of mass market contintal lagers are. It's been that way for years. It's not as if the continental versions are produced in small quantity by Trappist monks.
Stella and Kronebourg on the continent are pleasant but unremarkable drinks whether on tap or from the supermarket. In the UK they are nasty bitter metallic brews which bear no resemblance to the continental version. Even the cheapest Carrefour's own stubbies are likely to be nicer than an ersatz continental lager brewed in the UK.
+1 - totally agreee UK produced versions of mass market contintal lagers are. It's been that way for years. It's not as if the continental versions are produced in small quantity by Trappist monks.Stella and Kronebourg on the continent are pleasant but unremarkable drinks whether on tap or from the supermarket. In the UK they are nasty bitter metallic brews which bear no resemblance to the continental version. Even the cheapest Carrefour's own stubbies are likely to be nicer than an ersatz continental lager brewed in the UK.
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