Ferrari ends 812 GTS and SF90 Stradale production
Current Roma not long for this world either - time moves fast in Maranello
There are a few things guaranteed in life: death, taxes, and very favourable Ferrari financial results. Or at least it can seem that way at the moment, with record-breaking quarter after record-breaking quarter. Its latest numbers show revenues, deliveries and profit all up for the second quarter of 2024 against the same period last year. Don’t forget this is Ferrari we’re talking about, too, so the numbers are substantial: revenues are up 16.2 per cent against ‘23, to €1.7bn, profits at €413m (in a quarter!) and deliveries of 3,484 for just April to June surely can’t be far short of the annual number from not long ago.
Full steam ahead then at Maranello - but time waits for no Ferrari, and that meant the end of two models in the second quarter of 2024: the 812 GTS, and the SF90 Stradale. The GTS makes sense, given it’ll be replaced imminently by the 12Cilindri Spider, with the SF90 ranking as a little more of a surprise. Then you remember it was launched five years ago, a lifetime both in Ferrari product cycles and hybrid tech, and it makes a bit more sense. Still a bit strange to not have an immediate (or obvious) replacement lined up with the end of production announced, although it could be argued that the current lineup - 296, Purosangue, 12Cilindri and Roma - is keeping everyone more than occupied enough. The XX Stradales are still being made, and the first few delivered in Q2.
There were more juicy tidbits from the financial results announcement, too, with confirmation that production of the Roma and 812 Competizione are decreasing as the cars are “approaching the end of lifecycle”. Again that makes sense for the 812-derived car, but can the Roma really be that old? Turns out it can: announced in November 2019, driven the year after, presumably in a haze of lateral flow tests and face masks. Expect a facelift to be revealed soon.
All of which makes poking around the classifieds fantasy shopping all the more interesting. There’ll be no more orders for the 812 GTS or SF90, the Comp was sold out at launch, and there surely can’t be long to lock in a spec for a Roma. So secondhand is likely the best way. The appeal of a roofless has seldom needed much explaining, and it’s never looked much better than in Verde Zeltweg with Cuoio leather. Offered with ‘extensive’ carbon and just 600 miles from new, it’s £395,995. A substantial saving can be made with more miles, this 6k GTS - in a very fetching Tour de France over Beige Tradizione colour combo - coming in at £318,995. Similar money buys an example ‘supplied new to a VIP customer of Ferrari’, also having accrued a few thousand miles. Presumably it’s quite hard to resist not using a car like this.
Interestingly, it’s possible to buy an approved used SF90 Stradale with comparable miles for less money. Again approved used, this 2021 car has the desirable Assetto Fiorano pack, a wealth of carbon and comes in at £305,000. This Rosso Corsa Stradale is reputed to have £80,000 of options, has fewer miles under its wheels than it has horsepower under the bonnet, and costs £350,000. In the grand scheme of things, that doesn’t seem a huge amount of money for a basically new 1,000hp mid-engined Ferrari. Look at what people want for 911 Sport Classics.
As for the Roma, it’s possible to pay less than £140k for one now if willing to accept a five-figure mileage or a less lavish options spend than some. At £160,000 it’s possible to get approved used cars from 2023. As for the 812 Competizione, you can probably guess that situation. There’s one on PH, in Rosso F1 Opaco, fresh from its first service at Ferrari in Leeds and with the majority of its four-year warranty intact. The asking price is £1,295,000…
Good point from the journo though that should it really be “worth” less than a 911 Sport Classic ?
the sf90 has also dropped tons
ferrari have introduced a battery specific warranty for these cars too, iirc it's £7k a year
Suspect this is their solution to effectively replace the standard model with this. Thus the price is lower and volumes higher than usual xx models.
the sf90 has also dropped tons
ferrari have introduced a battery specific warranty for these cars too, iirc it's £7k a year
Main dealers are selling cars which are 18months to 2 yrs old for £215K, so they are probably bidding around £200k for cars with less than 10k miles. So they drop £80k in first 2 years. That's quite an expensive hobby....
SF90 discontinued because it’s just not selling and that’s bad for the brand. No one wants one. Nasty car as well. Ferrari forgetting what makes their cars so special.
812 GTS, canned because they can make more margin per unit on the Dodicici Cylindri - whatever it’s called.
Ferrari are done as brand making the worlds most exciting and beautiful drivers cars. BUT, great financial prospects as they move sideways and down out of their niche. I’d rather own the shares than the product!
SF90 discontinued because it’s just not selling and that’s bad for the brand. No one wants one. Nasty car as well. Ferrari forgetting what makes their cars so special.
812 GTS, canned because they can make more margin per unit on the Dodicici Cylindri - whatever it’s called.
Ferrari are done as brand making the worlds most exciting and beautiful drivers cars. BUT, great financial prospects as they move sideways and down out of their niche. I’d rather own the shares than the product!
But today these ICE's are slower than EV's and vastly overpriced for what they deliver in performance terms. I can still understand the childishly shallow signaling intent, but geez, you've got to feel like a right pillock for doing that.
But today these ICE's are slower than EV's and vastly overpriced for what they deliver in performance terms. I can still understand the childishly shallow signaling intent, but geez, you've got to feel like a right pillock for doing that.
SF90 discontinued because it’s just not selling and that’s bad for the brand. No one wants one. Nasty car as well. Ferrari forgetting what makes their cars so special.
812 GTS, canned because they can make more margin per unit on the Dodicici Cylindri - whatever it’s called.
Ferrari are done as brand making the worlds most exciting and beautiful drivers cars. BUT, great financial prospects as they move sideways and down out of their niche. I’d rather own the shares than the product!
But today these ICE's are slower than EV's and vastly overpriced for what they deliver in performance terms. I can still understand the childishly shallow signaling intent, but geez, you've got to feel like a right pillock for doing that.
As more and more manufacturers move away from ICE I don' for one second think you'll start to see any dip in demand for cars from Ferrari or Lamborghini etc. Quite the opposite. We've seen it with manual transmissions; Porsche backtracked pretty quickly when they saw how much money was on the table.
As for these two, the SF90 was always a weird one for me. It really didn't fit the space it was designed for and left me cold. The 812 was glorious however. I hear the allocations for the next halo have already gone out so I'll be interested to see what that's like, hopefully a step back in the right direction.
I have never owned a Ferrari and don't really get the hype but they are probably the only one of the OEMs that truly understand brand and translates that into sales and profits.
I wonder if at some point in future the SF90 will rebound in price. It does seem quite good value when you consider - like the article says - it's similarly priced to a 911 Sport Classic, and is still the closest rival/alternative to the Lamborghini Revolto... which are advertised at north of £600K.
Where does a facelift end and a 'completely different car' start though?
ETA: If I sell the GranCabrio to get another Ferrari, it will be a Roma - both Coupe and Spider are lovely.
I truly believe Ferrari needs to focus on core values rather than seek shareholders approval of ideas. They are motivated only by money, and yielding to them leaves the Company at risk of losing itself.
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