Which Chinese EV brands are likely to survive?
Discussion
Is it a case that they will all be supported by their government, or will some fall by the wayside in Europe?
BYD look like a very safe bet for longevity with a full range of good looking cars that seem to be selling well, and MG are clearly here to stay but that’s not guaranteed for everyone.
BYD look like a very safe bet for longevity with a full range of good looking cars that seem to be selling well, and MG are clearly here to stay but that’s not guaranteed for everyone.
Xiaomi only launched their first car in April and are doing well; with a glowing endorsement from Ford's CEO
https://www.telegraph.co.uk/business/2024/10/25/fo...
They could be a major player in the next few years.
https://www.telegraph.co.uk/business/2024/10/25/fo...
They could be a major player in the next few years.
Many of these Chinese car brands are part of larger car manufacturing giants.
Geely, SAIC, GAC Chery, etc, etc.
So if they fail to gain any foothold, the parent group may decide to have another go and use one of their other brand names.
I suspect, if too many new, unfamiliar brands launch into European markets, there could be some confusion and inevitably some of them will be unsuccessful.
You could also argue, some of these brand names and some car model names, might put people off.
For instance, are BYD going to sell many Yangwang U8’s in the UK?
Omoda is not only unknown, but sounds like something you bleach the toilet with.
MG will stick and are already well established, trading on an old familiar name.
BYD will probably stick and be successful, even though they were previously unheard of in Europe, at least as a car manufacturer.
The UK is yet to get Nio and XPeng (pronounced Xiǎo péng- sounds like show- as in shower- pung) who are already established in a number of Northern European countries.
Geely, SAIC, GAC Chery, etc, etc.
So if they fail to gain any foothold, the parent group may decide to have another go and use one of their other brand names.
I suspect, if too many new, unfamiliar brands launch into European markets, there could be some confusion and inevitably some of them will be unsuccessful.
You could also argue, some of these brand names and some car model names, might put people off.
For instance, are BYD going to sell many Yangwang U8’s in the UK?
Omoda is not only unknown, but sounds like something you bleach the toilet with.
MG will stick and are already well established, trading on an old familiar name.
BYD will probably stick and be successful, even though they were previously unheard of in Europe, at least as a car manufacturer.
The UK is yet to get Nio and XPeng (pronounced Xiǎo péng- sounds like show- as in shower- pung) who are already established in a number of Northern European countries.
Edited by Worn Out Tyres on Thursday 12th December 13:27
Edited by Worn Out Tyres on Thursday 12th December 13:28
BYD as a car manufacturer will be strong as long as tariffs aren't applied for their sale of cars in Europe, USA, etc
BYD as a company will be here to stay as they are the worlds 2nd largest EV battery producer after CATL with 15.8% global market share.
They supply batteries to Apple, Nokia, Motorola, Samsung, Huawei, etc so billions of devices that we use have BYD batteries in them.
BYD as a company will be here to stay as they are the worlds 2nd largest EV battery producer after CATL with 15.8% global market share.
They supply batteries to Apple, Nokia, Motorola, Samsung, Huawei, etc so billions of devices that we use have BYD batteries in them.
I think the Chinese have a great opportunity to eclipse the traditional car making nations. They have practically unlimited funds to get the car right ahead of sale, and they appear to generally be doing just that. They than scale up production at a rate far cheaper than in more established car producing countries to get the cash back.
I think only the countries (us, probably) that put high tariffs on the cars will find them to be problematic - because that makes us an unattractive sales region and subsequently aftermarket support for the cars sold will be, and remain, limited.
But overall I think it's actually South Korea that are doing the most amazing job with Hyundai/Kia right now. They're putting out beyond question the best value EV's, taking all aspects into account. I personally drive a BMW i4 and it's great, it's a BMW... But my business partner has an EV9 and it's plainly far more car for less money. It's not a 'premium' car of course, but it's better value than the European cars for what it is. It's also a tech heavy car which people love, and all that tech is 'standard' not an endless list of expensive options.
The Koreans are killing it right now. Kia have gone from being the butt of jokes to becoming a marque that actually makes you look level headed to stick on your drive. Who could have predicted that!?
My general impression of Chinese cars thus far is that they lack flamboyance, artistry, imagination... They do cutesy well enough and they tick a lot of boxes... But I think South Korea seems more capable of delivering a great value car that you might actually smile at every now and then, like.... someone gave a damn
Most of all, European manufacturers are stuffed. Those that chase the prestige market will be OK, but the likes of VW... I can't see where that brand goes. Their reason for existing is to make 'the people's car' which is exactly what the Chinese and Koreans are now mass selling at a far lower cost, and cost to produce. I think either Renault or Peugeot will fail too, with one absorbing what's left of the others customer base. None of these 'every mans' car companies can compete with the lower production costs of the new competitors.
I think only the countries (us, probably) that put high tariffs on the cars will find them to be problematic - because that makes us an unattractive sales region and subsequently aftermarket support for the cars sold will be, and remain, limited.
But overall I think it's actually South Korea that are doing the most amazing job with Hyundai/Kia right now. They're putting out beyond question the best value EV's, taking all aspects into account. I personally drive a BMW i4 and it's great, it's a BMW... But my business partner has an EV9 and it's plainly far more car for less money. It's not a 'premium' car of course, but it's better value than the European cars for what it is. It's also a tech heavy car which people love, and all that tech is 'standard' not an endless list of expensive options.
The Koreans are killing it right now. Kia have gone from being the butt of jokes to becoming a marque that actually makes you look level headed to stick on your drive. Who could have predicted that!?
My general impression of Chinese cars thus far is that they lack flamboyance, artistry, imagination... They do cutesy well enough and they tick a lot of boxes... But I think South Korea seems more capable of delivering a great value car that you might actually smile at every now and then, like.... someone gave a damn
Most of all, European manufacturers are stuffed. Those that chase the prestige market will be OK, but the likes of VW... I can't see where that brand goes. Their reason for existing is to make 'the people's car' which is exactly what the Chinese and Koreans are now mass selling at a far lower cost, and cost to produce. I think either Renault or Peugeot will fail too, with one absorbing what's left of the others customer base. None of these 'every mans' car companies can compete with the lower production costs of the new competitors.
Terminator X said:
Ankh87 said:
Most that come into the UK will survive if they are allowed to sell them cheap.
If BYD could sell the Seal for £35k or less brand new, then the take up would be huge.
Insanity imho. People in Europe need to give their head a shake if they are buying Chinese.If BYD could sell the Seal for £35k or less brand new, then the take up would be huge.
TX.
I think the thing that puts some people off Chinese brands is that, the 'brand' or lack of it in the UK. We dont really know BYD and Omeda etc that well if at all compared to the likes of Ford, Citroen, Vauxhall, Kia etc etc, which I imagine would put many people off. MG is a brand name we know albeit in a different guise to that of old and its been around a little while (again) to feel we can give it a bit more trust perhaps than some others? Thats me view on it anyway.
Right now, Other than an MG at a push, I don't know if I would be buying a Chinese EV based on the lack of 'brand' alone, nothing to do with politics or anything of that nature.
Right now, Other than an MG at a push, I don't know if I would be buying a Chinese EV based on the lack of 'brand' alone, nothing to do with politics or anything of that nature.
Edited by Ste-EVo on Tuesday 17th December 13:09
Edited by Ste-EVo on Tuesday 17th December 13:35
Ste-EVo said:
I think the thing that puts some people off Chinese brands is that, the 'brand' or lack of it in the UK. We dont really know BYD and Omeda etc that well if at all compared to the likes of Ford, Citroen, Vauxhall, Kia etc etc, which I imagine would put many people off. MG is a brand name we know albeit in a different guise to that of old and its been around a little while (again) to feel we can give it a bit more trust perhaps than some others? Thats me view on it anyway.
Right now, Other than an MG at a push, I don't know if I would be buying a Chinese EV based on the lack of 'brand' alone, nothing to do with politics or anything of that nature.
We're definitely an island of stubborn, set in our ways old sods, especially when it comes to idealism about cars.Right now, Other than an MG at a push, I don't know if I would be buying a Chinese EV based on the lack of 'brand' alone, nothing to do with politics or anything of that nature.
Edited by Ste-EVo on Tuesday 17th December 13:09
Edited by Ste-EVo on Tuesday 17th December 13:35
But... What seats a lot of people is that when they're actually car shopping, they'll buy whatever car they can afford that ticks as many boxes as possible, including likeability. And often now, it's the cars from China and Korea that do just that.
As you say, we're more used to the Korean brands in the UK and they're doing great things right now, but give it a few more years and I expect several Chinese brands will have established themselves over here and become familiar to see on the roads.
TheDeuce said:
Ste-EVo said:
I think the thing that puts some people off Chinese brands is that, the 'brand' or lack of it in the UK. We dont really know BYD and Omeda etc that well if at all compared to the likes of Ford, Citroen, Vauxhall, Kia etc etc, which I imagine would put many people off. MG is a brand name we know albeit in a different guise to that of old and its been around a little while (again) to feel we can give it a bit more trust perhaps than some others? Thats me view on it anyway.
Right now, Other than an MG at a push, I don't know if I would be buying a Chinese EV based on the lack of 'brand' alone, nothing to do with politics or anything of that nature.
We're definitely an island of stubborn, set in our ways old sods, especially when it comes to idealism about cars.Right now, Other than an MG at a push, I don't know if I would be buying a Chinese EV based on the lack of 'brand' alone, nothing to do with politics or anything of that nature.
Edited by Ste-EVo on Tuesday 17th December 13:09
Edited by Ste-EVo on Tuesday 17th December 13:35
But... What seats a lot of people is that when they're actually car shopping, they'll buy whatever car they can afford that ticks as many boxes as possible, including likeability. And often now, it's the cars from China and Korea that do just that.
As you say, we're more used to the Korean brands in the UK and they're doing great things right now, but give it a few more years and I expect several Chinese brands will have established themselves over here and become familiar to see on the roads.
Terminator X said:
Insanity imho. People in Europe need to give their head a shake if they are buying Chinese.
TX.
Why? What is wrong with Chinese? People said the same thing about Japanese, Korean, Czech and Romanian cars, yet people are buying those. Just seems like brand snobbery to me. If you want to pay over the odds for less then so be it but most people want value for money. So if these Chinese brands offer this, then they'll flourish. TX.
Ankh87 said:
Why? What is wrong with Chinese?
They are a deeply undemocratic country and malign in many respects (see their substantive support for Russia's war in Ukraine). Hence we should be ready to pull (along with the EU) protectionist leavers to curtail Chinese vehicles, as necessary.
Ankh87 said:
Terminator X said:
Insanity imho. People in Europe need to give their head a shake if they are buying Chinese.
TX.
Why? What is wrong with Chinese? People said the same thing about Japanese, Korean, Czech and Romanian cars, yet people are buying those. Just seems like brand snobbery to me. If you want to pay over the odds for less then so be it but most people want value for money. So if these Chinese brands offer this, then they'll flourish. TX.
I have no qualms with the UK trading with China but using such trade as leverage whenever possible. If their products are good enough British consumers should be able to access them.
Nomme de Plum said:
Some people get a bee in their bonnet about the Chinese having a poor human rights record, but conveniently ignore the at much of the oil production that ends up in our ICE vehicles comes from equally or worse regimes. They forget also that many of the components that are integrated in much of our consumer electricals and electronics is also sourced from China.
I have no qualms with the UK trading with China but using such trade as leverage whenever possible. If their products are good enough British consumers should be able to access them.
What's your beef with Norway?I have no qualms with the UK trading with China but using such trade as leverage whenever possible. If their products are good enough British consumers should be able to access them.
That we get much of our componentry from China is also a s
tty thing. I think most people don't want Chinese cars, and don't have positive associations with Chinese products as they're usually perceived, accurately or not, as shoddy.
They're only really happy buying Chinese products when they've got Western branding, hence overlooking that their iPhone is Chinese, or ignorantly thinking their MG is British.
TheDeuce said:
I think the Chinese have a great opportunity to eclipse the traditional car making nations. They have practically unlimited funds to get the car right ahead of sale, and they appear to generally be doing just that. They than scale up production at a rate far cheaper than in more established car producing countries to get the cash back.
https://www.bbc.co.uk/news/articles/cp9n4211zn3oWhy are you so enthusiastic about Chinese cars?
I find it really weird how you're so dementedly dogmatic about EVs that you think they're more important than national security...
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