Discussion
It's to generate publicity in the motoring press, who are going to give it more column inches as they can reference the original model and invoke people's sentimentality for clicks/interest. If, for example, Ford called their new cross-over SUV the "Ustica" it would get lost amongst a sea of articles about similar models from Europe and Asia.
The sort of person who get's upset about a manufacturer reviving a 40 year old model name and using it on a new EV model is also the sort of person who is very unlikely to buy that new EV anyway, no matter what it's called. Most people who buy the new Capri probably wouldn't recognise the original anyway.
The sort of person who get's upset about a manufacturer reviving a 40 year old model name and using it on a new EV model is also the sort of person who is very unlikely to buy that new EV anyway, no matter what it's called. Most people who buy the new Capri probably wouldn't recognise the original anyway.
Zetec-S said:
It's to generate publicity in the motoring press, who are going to give it more column inches as they can reference the original model and invoke people's sentimentality for clicks/interest. If, for example, Ford called their new cross-over SUV the "Ustica" it would get lost amongst a sea of articles about similar models from Europe and Asia.
The sort of person who get's upset about a manufacturer reviving a 40 year old model name and using it on a new EV model is also the sort of person who is very unlikely to buy that new EV anyway, no matter what it's called. Most people who buy the new Capri probably wouldn't recognise the original anyway.
I have to agree with all of that, its all about clicks these days, more clicks, positive or negative, the better.The sort of person who get's upset about a manufacturer reviving a 40 year old model name and using it on a new EV model is also the sort of person who is very unlikely to buy that new EV anyway, no matter what it's called. Most people who buy the new Capri probably wouldn't recognise the original anyway.
Capri owners are old men with hairy chests, white hairy chests probably these days. Can't imagine any of these people are the target market for the EV Capri.
It's a shame though, the market is screaming out for an interesting coupe from a blue collar brand like Ford. It would have to be an EV, but imagine if they built a Tesla model 3 style rival named the capri, now that may have been good.
Bri999 said:
Should the car makers stop using classic car names for their new corporate brands. One is the New Ford Capri. The most rediculous retro ever, why? There's plenty of names in this universe without insulting the original Capri. But the answer will probably be 'cause they can".
I assume when you are thinking Capri you are thinking of this car and it’s updates -But this car was really already reusing a name from an earlier model
I suppose at least it’s still a two door coupe but they are not really similar.
Gassing Station | Motoring News | Top of Page | What's New | My Stuff