Ocado - Flash Sales now Rubbish
Ocado - Flash Sales now Rubbish
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Discussion

Ham_and_Jam

Original Poster:

3,143 posts

114 months

Tuesday 5th August
quotequote all
Ever since Ocado recently upgraded their website their flash sales have been rubbish.

Part of the fun of putting in the weekly shop with Ocado was getting some great flash sales before confirming the order. The equivalent of the little yellow stickers at the supermarket.

Historically they were reduced by 40% on some cracking products, I can’t remember not adding on at least 4-5 items to my weekly basket from the flash sales.

Recently they are only being reduced by 30%, but more noticeable is that the products are really left field obsure items that are already seriously marked up. I seem to remember last week they were offering 4 x organic chicken breasts for £15 after the 30% reduction. The whole flash sale had similarly priced items.

Obviously they are re-structuring their sales strategy and part of that the way they offload short dated / slow moving / promotional stuff, but I for one, being a savvy shopper (tight arse), may look elsewhere to shop.

Anyone else notice this change?

Dave Hedgehog

15,270 posts

221 months

Tuesday 5th August
quotequote all
dunno if this comes under flash sales but Piper Heidseick is half price

https://www.ocado.com/products/piper-heidsieck-bru...


vaud

55,636 posts

172 months

Tuesday 5th August
quotequote all
Was it Ocado actually discounting or the supplier funding (some/all) of the promotion? Times are very tight in retail margins.

Sheepshanks

37,809 posts

136 months

Tuesday 5th August
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My wife uses Ocado - got a delivery an hour ago and we were just talking about how many times we’ve used them, it must be a couple of hundred.

Yet she’s never mentioned flash sales. So I just asked her and she said she can’t recall anything of interest pop up.

Greshamst

2,397 posts

137 months

Tuesday 5th August
quotequote all
I usually ignore the flash sales. Things I don’t need at average prices. I feel like it is just a marketing gimmick to make you think you’re getting a ‘deal’.


The supermarket loyalty schemes in general are a bit crap, especially Waitrose.

You get vouchers for money off purchases, based on your spend.
The only issue is I’ll buy a 48 pack of dishwasher tabs, or a 750g butter that will take me months to get through. And then the week after i buy it, it will give me a 50p off voucher to purchase it again… no common sense on that.

Mahalo

997 posts

196 months

Tuesday 5th August
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The flash sales do indeed seem to have got worse since Ocado released their new website. Not the only thing I might had that has got worse as the new website is in many cases not as easy to use as the old.

mikef

5,761 posts

268 months

Tuesday 5th August
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Ham_and_Jam said:
Part of the fun of putting in the weekly shop with Ocado was getting some great flash sales before confirming the order. The equivalent of the little yellow stickers at the supermarket.
Even better were the regular free gifts, in return for a review (not obligatory)

One week Ocado gave us a bottle of very nice malt whisky

That’ seems to have stopped now as well

vaud

55,636 posts

172 months

Tuesday 5th August
quotequote all
Greshamst said:
I usually ignore the flash sales. Things I don t need at average prices. I feel like it is just a marketing gimmick to make you think you re getting a deal .

The supermarket loyalty schemes in general are a bit crap, especially Waitrose.
There is a lot of false pricing still. Waitrose very guilty of that one (25% off 6 wines, while the price has mysteriously jumped from prior weeks).

Personally I would like the last 6 weeks pricing to be able to be looked up.

Ham_and_Jam

Original Poster:

3,143 posts

114 months

Tuesday 5th August
quotequote all
Greshamst said:
I usually ignore the flash sales. Things I don t need at average prices. I feel like it is just a marketing gimmick to make you think you re getting a deal .
That’s the thing though, they were genuinely good deals, 40% off, on some really good products.

Now they are not even as cheap as some similarly normal priced stuff.