RE: New Range Rover Sport SV Carbon breaks cover
RE: New Range Rover Sport SV Carbon breaks cover
Wednesday 6th August

New Range Rover Sport SV Carbon breaks cover

Flagship model is all about 'lightweight performance' - not to mention an even heftier asking price


The prospect of ‘ultra-lightweight detailing’ on a Range Rover Sport SV might make about as much sense as using titanium bolts on the Seawise Giant, but the model has a proud relationship with visible composite - who could forget the carbon bonnet that adorned so many SVRs? And if you go the whole hog with the option list - i.e. spec the 23-inch Carbon Fibre Wheels - you will apparently end up with a 635hp SV that’s 76kg lighter than standard. So there’s that. 

Mostly, of course, the new SV Carbon is about rounding out the Range Rover Sport lineup with a range-topper. You might recall that the SV was initially a limited-run first edition thing; well, no longer - there is now a regular version (starting at £139,995), the Black we talked about last month (£154,975), and now the Carbon, priced from £165,045, which will make its global debut at Monterey next week (where else, eh?). 

In a nutshell, the newcomer is about ‘the ultimate expression of lightweight performance’, which means you get a Forged Carbon Exterior Pack, including surrounding the Active Quad Exhausts, and a Twill Carbon finish, with its more distinctive diagonal weave pattern. The exposed carbon fibre bonnet, repeat buyers will be delighted to hear, is also an option, as are the carbon ceramic brakes. There is also a choice of four colours in addition to the usual SV palette. 

Inside, similarly, there are four interior themes for your perforated leather seats— or you can go cow-free and have them in JLR’s perforated Ultrafabric. Either way, chrome detailing extends to the seatbacks and dashboard, or you can have more Twill Carbon if you prefer. Mechanically speaking, the V8-powered SV Carbon is identical, which makes it punchy enough to compare favourably with pretty much any SUV you can think of. The flagship model is available to order now.


Author
Discussion

garypotter

Original Poster:

1,913 posts

166 months

Wednesday 6th August
quotequote all
H ah Range Rover and Lightweight in the same sentence, very good pistonheads

B10

1,336 posts

283 months

Wednesday 6th August
quotequote all
So for saving the weight of a passenger it cost £45k more.
Imagine 60 years ago you used a fibreglass weave with a clear gel cote as a decorative thing on a car you would be laughed at. We live in potty times.

Wardy78

1,384 posts

74 months

Wednesday 6th August
quotequote all
I love that they've done this. Pure genius.

Special editions can be called all sorts. The RRS SV 'Keir'. The RRS SV 'Growler'. The RRS SV 'Noisy/Noisier '. Or gone more traditionally, the RRS SV 'R'.

But, they've called it 'Carbon' to suggest effective use of Carbon Fibre. Even better, they've actually given it some carbon tat to justify the standard price hike for a limited edition, and as long as you go the whole hog and spec the no doubt frightfully expensive carbon wheels, it save as much weight as the Powerfully Built Target Owner would lose after 12 months on Ozempic, so it can't be called a fraud.

But.......MASSIVE BUT......the sheer genuine of it being the 'Carbon' edition comes from the rate it which it will trigger and incense PH'ers, tree-huggers, anti-SUV ignoramuses (who want to kill everything with fire) and hopefully the French. The sound of keyboards being struck furiously at the words 'Carbon Fibre', 'Lightweight' and 'Range Rover' appearing alongside each other is as deafening as the carbon fibre surrounding quad pipes at full 'ASBO values open' volume.

The ranting on PH alone will be better than any PR and assure every possible target customer will know about the car's existence, even better, all the specific aspects that drive the basis of such frothing and moaning will also largely be the reasons WHY the target customers will want to stump up an extra £20-40k to buy one.

I raise my Carbon Fibre glass to the geniuses that chose this name.

fantheman80

2,043 posts

65 months

Wednesday 6th August
quotequote all
I don't work in marketing, but why to fkery do OEMs insist on CGI photos with the lights off, utter guff

Jag_NE

3,228 posts

116 months

Wednesday 6th August
quotequote all
Potentially pointless objectively but it will sell. Which in the end is all that matters.

Mr-B

4,099 posts

210 months

Wednesday 6th August
quotequote all
fantheman80 said:
I don't work in marketing, but why to fkery do OEMs insist on CGI photos with the lights off, utter guff
Because moody atmo, arty farty sucks them in.

If you have a big enough wealthy enough customer base might as well fleece them, no?

Portofino

4,790 posts

207 months

Wednesday 6th August
quotequote all
Hope its lacquered otherwise the sale of bird poo wipes will go through the Halfords roof.

theicemario

1,229 posts

91 months

Wednesday 6th August
quotequote all
Wardy78 said:
I love that they've done this. Pure genius.

Special editions can be called all sorts. The RRS SV 'Keir'. The RRS SV 'Growler'. The RRS SV 'Noisy/Noisier '. Or gone more traditionally, the RRS SV 'R'.

But, they've called it 'Carbon' to suggest effective use of Carbon Fibre. Even better, they've actually given it some carbon tat to justify the standard price hike for a limited edition, and as long as you go the whole hog and spec the no doubt frightfully expensive carbon wheels, it save as much weight as the Powerfully Built Target Owner would lose after 12 months on Ozempic, so it can't be called a fraud.

But.......MASSIVE BUT......the sheer genuine of it being the 'Carbon' edition comes from the rate it which it will trigger and incense PH'ers, tree-huggers, anti-SUV ignoramuses (who want to kill everything with fire) and hopefully the French. The sound of keyboards being struck furiously at the words 'Carbon Fibre', 'Lightweight' and 'Range Rover' appearing alongside each other is as deafening as the carbon fibre surrounding quad pipes at full 'ASBO values open' volume.

The ranting on PH alone will be better than any PR and assure every possible target customer will know about the car's existence, even better, all the specific aspects that drive the basis of such frothing and moaning will also largely be the reasons WHY the target customers will want to stump up an extra £20-40k to buy one.

I raise my Carbon Fibre glass to the geniuses that chose this name.
Don’t know about you Julian, but this reads to me as if it’s you that’s triggered and your keyboard the one getting struck furiously rofl

Quite like the orange over white. Much easier on the eye than the triple black posted not too long ago.

These are a nice design tbf. Can t believe it’s over 2 years now the SV was launched and I’d have lunch at Whitley looking at an Edition One.




Edited by theicemario on Wednesday 6th August 15:53

Darnoc95

499 posts

46 months

Wednesday 6th August
quotequote all
Carbon fibre wheels on a Range Rover!! What bell end thought that was a good idea? Track focused cars such as Alpine A110 i kind of get but on a Rangie mental!! Clip the kerb once & scrap a wheel pretty much impossible to repair.

J4CKO

44,533 posts

216 months

Wednesday 6th August
quotequote all
I mean, these look alright and this does add to it I guess, I am out of touch with car prices as always thought a Sport topped out about 100 grand biggrin

I do think that with all the Carbon and Black editions it is perhaps time to do something a bit different, maybe a chrome edition festooned with chrome, or perhaps elements other than carbon, Helium edition could be even lighter, Caesium Edition, fine until it rains etc ?


Jag_NE

3,228 posts

116 months

Wednesday 6th August
quotequote all
Darnoc95 said:
Carbon fibre wheels on a Range Rover!! What bell end thought that was a good idea? Track focused cars such as Alpine A110 i kind of get but on a Rangie mental!! Clip the kerb once & scrap a wheel pretty much impossible to repair.
The bell end who probably knows with confidence that they will sell and make JLR even more money.

Its so British that what seem like swathes of people wish JLR bad luck.

VR6 Eug

742 posts

215 months

Wednesday 6th August
quotequote all
76kg is hardly worth worrying about in a 2.4 ton Chelsea Tractor.

m62tu

80 posts

55 months

Wednesday 6th August
quotequote all
While not the ideal starting point for a lightweight model, Range Rovers attempt is piss poor. If they want to break the internet and lure in new money buyers they should look to the BMW X5 Le Mans for inspiration.


nismo48

5,394 posts

223 months

Wednesday 6th August
quotequote all
Less is most definitely more, regards cost anyway

nismo48

5,394 posts

223 months

Wednesday 6th August
quotequote all
Less is most definitely more, regards cost anyway wink

Mark Turmell

740 posts

28 months

Wednesday 6th August
quotequote all
Yes please, very nice indeed. cool

kevinon

1,852 posts

76 months

Wednesday 6th August
quotequote all
Wardy78 said:
I love that they've done this. Pure genius.

Special editions can be called all sorts. The RRS SV 'Keir'. The RRS SV 'Growler'. The RRS SV 'Noisy/Noisier '. Or gone more traditionally, the RRS SV 'R'.

But, they've called it 'Carbon' to suggest effective use of Carbon Fibre. Even better, they've actually given it some carbon tat to justify the standard price hike for a limited edition, and as long as you go the whole hog and spec the no doubt frightfully expensive carbon wheels, it save as much weight as the Powerfully Built Target Owner would lose after 12 months on Ozempic, so it can't be called a fraud.

But.......MASSIVE BUT......the sheer genuine of it being the 'Carbon' edition comes from the rate it which it will trigger and incense PH'ers, tree-huggers, anti-SUV ignoramuses (who want to kill everything with fire) and hopefully the French. The sound of keyboards being struck furiously at the words 'Carbon Fibre', 'Lightweight' and 'Range Rover' appearing alongside each other is as deafening as the carbon fibre surrounding quad pipes at full 'ASBO values open' volume.

The ranting on PH alone will be better than any PR and assure every possible target customer will know about the car's existence, even better, all the specific aspects that drive the basis of such frothing and moaning will also largely be the reasons WHY the target customers will want to stump up an extra £20-40k to buy one.

I raise my Carbon Fibre glass to the geniuses that chose this name.
Yes, good comment.
The Balenciaga brand also trade on some brand watchers knowing that the owner has spent a LOT of money.

Buyers don't want everyone to know they spent £11 k on a jacket.
Just a few - that can appreciate their taste and money.

Same principle in all consumer products. getting furious or frothing about a carbon makeover is only going to affect people who do not understand capitalism at all.




dunnoreally

1,305 posts

124 months

Wednesday 6th August
quotequote all
Performance SUVs do bring out the worst in the PH comments don't they? All either "everyone who drives a car like this is an awful person and I hate them for it" or "I want this car because I like making people angry."

For my part, whatever merits this thing undoubtedly has, I'm just enjoying "ultimate expression of lightweight performance" as a descriptor for it. Get outta here BAC Mono!

el romeral

1,660 posts

153 months

Wednesday 6th August
quotequote all
Looks good and a big improvement on the black model we saw recently.

GianiCakes

476 posts

89 months

Thursday 7th August
quotequote all
Get over the whole light weight illusion and consider it as an aesthetic package then it looks pretty good. Carbon used on road cars is rarely structural (McLaren tub being a notable exception) or about actually saving weight so that’s not new.
Btw I understand there’s a very convincing carbon wrap these days (I know it’s been around for a while but this is better) which would make more sense on something like a diffuser or lower spoiler than actual CF.
RR have an excellent piece of graphic design as a logo which highlights their floating roof, a key element of their brand design language. I find it a bit strange that they then default to a black roof which negates this feature?

Edited by GianiCakes on Thursday 7th August 06:58