Chris Harris and friends discussing Lotus.
Discussion
They're too big to be a Morgan style cottage industry car maker but way too small to survive without a Cayenne/X5/GLE type volume product that subsidised the two seat sports range,
They lose a massive USP when all cars are forced into EV format and the market for two seat electric silent sports cars is going to be very small and occupied by MX5 at one end and Cayster at the top end.
There is no future and Geeley seem to have lost interest in the need for a halo Western brand for their product. Cheaper and easier just to knock the product out at a third less asking price than Western brands and let the customers wallets do the talking.
Lotus engineering will survive. Lotus cars won't.
They lose a massive USP when all cars are forced into EV format and the market for two seat electric silent sports cars is going to be very small and occupied by MX5 at one end and Cayster at the top end.
There is no future and Geeley seem to have lost interest in the need for a halo Western brand for their product. Cheaper and easier just to knock the product out at a third less asking price than Western brands and let the customers wallets do the talking.
Lotus engineering will survive. Lotus cars won't.
Honeywell said:
There is no future and Geely seem to have lost interest in the need for a halo Western brand for their product.
I think the silly sods went nuts and imagined Evija could somehow be a halo car when it's absolutely nothing like the rest of the Lotus products. It makes about as much sense as McDonalds introducing a £100 Chateaubriand meal to promote the quality of their beef.When Ferrrari, Lamborghini or Porsche come up with a halo car there's almost always a clear link with other cars they are building whether in terms of styling, engineering or something else.
Mercedes found this out when they got involved in the Mercedes SLR McLaren followed by the Merc SLS both of which only achieved tiny sales. Then, when they backed things off a bit for the AMG GT, people could understand what was going on.
Panamax said:
I think the silly sods went nuts and imagined Evija could somehow be a halo car when it's absolutely nothing like the rest of the Lotus products. It makes about as much sense as McDonalds introducing a £100 Chateaubriand meal to promote the quality of their beef.
Well they were going to produce an electric sports car to take over from the emira and maybe still are. In that context the evija makes much more sense.
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