Stay at home mum sells £250k of tat in 30 days.
Discussion
Sebring440 said:
Don't actually know what this post is about, or what the image is showing? What's it to do with the "business" forum?
Think it’s about how the average person on the street can earn a year’s wage in a month by selling cheap Chinese landfill/unnecessary cosmetics to teenagers on Tik Tok.Sebring440 said:
Don't actually know what this post is about, or what the image is showing? What's it to do with the "business" forum?
It's called Affiliate Marketing. You set up a Social Media page, generate a following and earn commission for selling or promoting products or services. You will have heard the term 'Influencer'. This is an example of what they do.It's very easy for us gnarly, middle aged blokes to look upon such endeavour with distain. Personally, I think it demonstrates great entrepreneurial spirit.
And as the OP shows, it can be very lucrative.
What's often overlooked is the amount of effort that goes into achieving that level of revenue. It's not just a case of posting a few daft videos, you have to apply a great deal of time, effort and creativity constantly to build a following of sufficient numbers to make the process commercially viable. This also means it's necessary to invest money as well.
It's a business that has also spawned others. A design company I know works exclusively for beauty product companies. They design lavish - and very expensive 'Influencer Packs'. Massive business for them. There's a vast eco-system of video editing tools, products and plug-ins that have been created to support this market too, specialist influencer consultancy companies are starting to emerge and so on.
A commendable effort, and clearly lucrative, but I can't get by the whole nature of it. Ultimately selling cheap tat at presumably high markup to very influenceable young people addicted to tic tok. It's almost exploitation in my mind when they might be more sensibly advised to stop wasting what little money they have and start to put it to something more meaningful, like a place to live or food on the table.
This is the irony I don't understand. Times are very hard for people, wages haven't increased, costs are up all over the place. But what little people do have is preyed upon and gleefully extracted by all manner of cheap tat. Maybe I really am a grumpy old man now. Lol.
This stay at home mum appears to be nothing of the sort if she's making that amount of money. Thats no hussle, it's a business. I hope HMRC are taking this stuff seriously.
This is the irony I don't understand. Times are very hard for people, wages haven't increased, costs are up all over the place. But what little people do have is preyed upon and gleefully extracted by all manner of cheap tat. Maybe I really am a grumpy old man now. Lol.
This stay at home mum appears to be nothing of the sort if she's making that amount of money. Thats no hussle, it's a business. I hope HMRC are taking this stuff seriously.
bigglesA110 said:
A commendable effort, and clearly lucrative, but I can't get by the whole nature of it. Ultimately selling cheap tat at presumably high markup to very influenceable young people addicted to tic tok. It's almost exploitation in my mind when they might be more sensibly advised to stop wasting what little money they have and start to put it to something more meaningful, like a place to live or food on the table.
This is the irony I don't understand. Times are very hard for people, wages haven't increased, costs are up all over the place. But what little people do have is preyed upon and gleefully extracted by all manner of cheap tat. Maybe I really am a grumpy old man now. Lol.
This stay at home mum appears to be nothing of the sort if she's making that amount of money. Thats no hussle, it's a business. I hope HMRC are taking this stuff seriously.
One person's cheap tat is another's good deal.This is the irony I don't understand. Times are very hard for people, wages haven't increased, costs are up all over the place. But what little people do have is preyed upon and gleefully extracted by all manner of cheap tat. Maybe I really am a grumpy old man now. Lol.
This stay at home mum appears to be nothing of the sort if she's making that amount of money. Thats no hussle, it's a business. I hope HMRC are taking this stuff seriously.
And you don't need social media to prey upon people's gullibility. Retailers have been doing that since retail was invented... including aggressive marketing to children.
You're assuming this is all about selling to kids. Some content does but the majority of Affiliate Marketing is aimed at adults. Have you heard of Matt Armstrong - has a You Tube channel where he fixes up badly damaged super cars. He earns a very tidy penny through Affiliate Marketing nutrition drinks and car-checking websites. I'm often 'influenced' to purchase a certain bit of photographic or video gear based upon the review of a few related influencers whose opinion I trust. I'm 58!
A few years ago, my daughter (then in her early 20s) developed an Influencer Profile for knitting! (Wooly McWoolface!!) She had deals with pattern publishers, yarn manufacturers and the like. Her followers ranged from 18 year olds to 90 year olds.
'Proper' influencing is very much a business. Many trade via a Limited Company. But like some off-line businesses, there will be some that trade off-book.
That's not to say that more robust regulation is needed. But the rate at which these sorts of thing gather pace generally exceeds the time needed to develop and implement proper regulatory controls (which is why it's taken so long for regulations around vapes to be introduced).
Either way, don't assume all Influencer activity is geared around vacuous people flogging tat to vacuous kids. It's anything but!
Edited by StevieBee on Thursday 16th October 10:50
bigglesA110 said:
A commendable effort, and clearly lucrative, but I can't get by the whole nature of it. Ultimately selling cheap tat at presumably high markup to very influenceable young people addicted to tic tok. It's almost exploitation in my mind when they might be more sensibly advised to stop wasting what little money they have and start to put it to something more meaningful, like a place to live or food on the table.
This is the irony I don't understand. Times are very hard for people, wages haven't increased, costs are up all over the place. But what little people do have is preyed upon and gleefully extracted by all manner of cheap tat. Maybe I really am a grumpy old man now. Lol.
This stay at home mum appears to be nothing of the sort if she's making that amount of money. Thats no hussle, it's a business. I hope HMRC are taking this stuff seriously.
How's it any different to the Avon Lady or Tupperware parties of yesteryear? Social Media just reaches a bigger market than the streets around their house.This is the irony I don't understand. Times are very hard for people, wages haven't increased, costs are up all over the place. But what little people do have is preyed upon and gleefully extracted by all manner of cheap tat. Maybe I really am a grumpy old man now. Lol.
This stay at home mum appears to be nothing of the sort if she's making that amount of money. Thats no hussle, it's a business. I hope HMRC are taking this stuff seriously.
StevieBee said:
bigglesA110 said:
A commendable effort, and clearly lucrative, but I can't get by the whole nature of it. Ultimately selling cheap tat at presumably high markup to very influenceable young people addicted to tic tok. It's almost exploitation in my mind when they might be more sensibly advised to stop wasting what little money they have and start to put it to something more meaningful, like a place to live or food on the table.
This is the irony I don't understand. Times are very hard for people, wages haven't increased, costs are up all over the place. But what little people do have is preyed upon and gleefully extracted by all manner of cheap tat. Maybe I really am a grumpy old man now. Lol.
This stay at home mum appears to be nothing of the sort if she's making that amount of money. Thats no hussle, it's a business. I hope HMRC are taking this stuff seriously.
One person's cheap tat is another's good deal.This is the irony I don't understand. Times are very hard for people, wages haven't increased, costs are up all over the place. But what little people do have is preyed upon and gleefully extracted by all manner of cheap tat. Maybe I really am a grumpy old man now. Lol.
This stay at home mum appears to be nothing of the sort if she's making that amount of money. Thats no hussle, it's a business. I hope HMRC are taking this stuff seriously.
And you don't need social media to prey upon people's gullibility. Retailers have been doing that since retail was invented... including aggressive marketing to children.
You're assuming this is all about selling to kids. Some content does but the majority of Affiliate Marketing is aimed at adults. Have you heard of Matt Armstrong - has a You Tube channel where he fixes up badly damaged super cars. He earns a very tidy penny through Affiliate Marketing nutrition drinks and car-checking websites. I'm often 'influenced' to purchase a certain bit of photographic or video gear based upon the review of a few related influencers whose opinion I trust. I'm 58!
A few years ago, my daughter (then in her early 20s) developed an Influencer Profile for knitting! (Wooly McWoolface!!) She had deals with pattern publishers, yarn manufacturers and the like. Her followers ranged from 18 year olds to 90 year olds.
'Proper' influencing is very much a business. Many trade via a Limited Company. But like some off-line businesses, there will be some that trade off-book.
That's not to say that more robust regulation is needed. But the rate at which these sorts of thing gather pace generally exceeds the time needed to develop and implement proper regulatory controls (which is why it's taken so long for regulations around vapes to be introduced).
Either way, don't assume all Influencer activity is geared around vacuous people flogging tat to vacuous kids. It's anything but!
Edited by StevieBee on Thursday 16th October 10:50
, 20 years ago it was crazy frog ring tones and TamagotchisGrown adults being taken in my social media platforms and buying this tat are f
king idiots lets be honest (in fact I'll go one further and grown adults consuming short form video content is also incredibly strange...).
There's a women at work who genuinely thinks she's pals with Mrs Hinch and will buy absolutely everything cleaning based she uses or promotes, it's very weird.
I often wander why podcasts and YouTubes still have in-video sponsorship for Shopify, nordvpn, betterhelp and athletic greens as surely everyone has heard these sponsors before, and surely everyone realises it's not exactly a deal if this promotion has ran for 6 years now. But there's obviously no shortage of gullible fools out there.
king idiots lets be honest (in fact I'll go one further and grown adults consuming short form video content is also incredibly strange...).There's a women at work who genuinely thinks she's pals with Mrs Hinch and will buy absolutely everything cleaning based she uses or promotes, it's very weird.
I often wander why podcasts and YouTubes still have in-video sponsorship for Shopify, nordvpn, betterhelp and athletic greens as surely everyone has heard these sponsors before, and surely everyone realises it's not exactly a deal if this promotion has ran for 6 years now. But there's obviously no shortage of gullible fools out there.
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