Reserving / protecting a company name
Reserving / protecting a company name
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Amateurish

Original Poster:

8,198 posts

241 months

Wednesday
quotequote all
In the family, we have two companies, both based on the family name. So there is "Smith" Ltd which holds property and there is "Smith" Law LLP which provides legal services.

Smith Ltd is being wound up. Is there any way of closing the company but continuing to hold the company name so that it can't be used by anyone else?

Panamax

7,246 posts

53 months

Wednesday
quotequote all
Get yourself a new shelf company xyx Ltd and then do a name swap. This is very common.
i.e. change the name of Smith Ltd to abc Ltd Smith and simultaneously change the name xyz Ltd to Smith Ltd.

It's surprising Smith Law LLP didn't know the answer to this question.

Amateurish

Original Poster:

8,198 posts

241 months

Wednesday
quotequote all
Cheers - will look into it.

Abc321

871 posts

114 months

Wednesday
quotequote all
Submit dormant accounts for Smith Ltd to keep the name? A reasonable accountant will charge £100 per annum for something like that.

sleepezy

2,042 posts

253 months

Wednesday
quotequote all
Panamax said:
It's surprising Smith Law LLP didn't know the answer to this question.
I hear they're all a bit Amateurish...

Amateurish

Original Poster:

8,198 posts

241 months

Wednesday
quotequote all
Abc321 said:
Submit dormant accounts for Smith Ltd to keep the name? A reasonable accountant will charge £100 per annum for something like that.
Different ownerships, so it wouldn't really work.

Amateurish

Original Poster:

8,198 posts

241 months

Wednesday
quotequote all
sleepezy said:
Panamax said:
It's surprising Smith Law LLP didn't know the answer to this question.
I hear they're all a bit Amateurish...
Touché

MustangGT

13,538 posts

299 months

Wednesday
quotequote all
Amateurish said:
In the family, we have two companies, both based on the family name. So there is "Smith" Ltd which holds property and there is "Smith" Law LLP which provides legal services.

Smith Ltd is being wound up. Is there any way of closing the company but continuing to hold the company name so that it can't be used by anyone else?
Quite simply the answer is no. When you wind up (close) a company the company, including the name, will be struck off. The name then becomes available again. If you want to keep the name then you should not close the company.

As another poster commented you can buy an off the shelf company and apply to change the name, but this can only be done when the name becomes available again.

You can also create a new company with the name 'Smith 2025 Ltd' or similar.

Panamax

7,246 posts

53 months

Wednesday
quotequote all
MustangGT said:
As another poster commented you can buy an off the shelf company and apply to change the name, but this can only be done when the name becomes available again.
You can do an immediate "name swap" provided both companies exist. It's very common. Exactly the same as transferring two personalised registration numbers between cars, there doesn't need to be any intermediate "resting place".

MaxFromage

2,498 posts

150 months

Wednesday
quotequote all
Panamax said:
You can do an immediate "name swap" provided both companies exist. It's very common. Exactly the same as transferring two personalised registration numbers between cars, there doesn't need to be any intermediate "resting place".
Amateurish- This is your answer and a procedure that happens on a daily basis. Companies House are quick to update, so it's easy to do in practice.

StevieBee

14,492 posts

274 months

Thursday
quotequote all
MustangGT said:
Amateurish said:
In the family, we have two companies, both based on the family name. So there is "Smith" Ltd which holds property and there is "Smith" Law LLP which provides legal services.

Smith Ltd is being wound up. Is there any way of closing the company but continuing to hold the company name so that it can't be used by anyone else?
Quite simply the answer is no. When you wind up (close) a company the company, including the name, will be struck off. The name then becomes available again. If you want to keep the name then you should not close the company.
Yeah, we've been though this. Once the company goes, the names goes.

If there's a strong reason that you don't want someone else to use the name after you've wound the company up, I would question whether you should wind the company up in the first place. The only viable reason I can think of is to protect yourself against a third party attempting to pass themselves off as Smith Ltd or capitalise on the reparation of Smith Ltd..... but you can't pass yourself off (legally) as a company that doesn't exist.

Why is the inclusion of 'Law' important to the company name? Can't you just use Smith Ltd for that? - And don't forget that the the name registered at Companies House isn't the name you need to trade as. So you could register Smith Limited but trade as Smith Law, Smith Accountancy, Smith Property, etc... and trade mark each of the trading names.



MaxFromage

2,498 posts

150 months

Thursday
quotequote all
StevieBee said:
Yeah, we've been though this. Once the company goes, the names goes.

If there's a strong reason that you don't want someone else to use the name after you've wound the company up, I would question whether you should wind the company up in the first place. The only viable reason I can think of is to protect yourself against a third party attempting to pass themselves off as Smith Ltd or capitalise on the reparation of Smith Ltd..... but you can't pass yourself off (legally) as a company that doesn't exist.

Why is the inclusion of 'Law' important to the company name? Can't you just use Smith Ltd for that? - And don't forget that the the name registered at Companies House isn't the name you need to trade as. So you could register Smith Limited but trade as Smith Law, Smith Accountancy, Smith Property, etc... and trade mark each of the trading names.
Sorry people keep saying this but it's wrong. Us accountants do this swap on a daily basis.

Amateurish

Original Poster:

8,198 posts

241 months

Thursday
quotequote all
StevieBee said:
Yeah, we've been though this. Once the company goes, the names goes.

If there's a strong reason that you don't want someone else to use the name after you've wound the company up, I would question whether you should wind the company up in the first place. The only viable reason I can think of is to protect yourself against a third party attempting to pass themselves off as Smith Ltd or capitalise on the reparation of Smith Ltd..... but you can't pass yourself off (legally) as a company that doesn't exist.

Why is the inclusion of 'Law' important to the company name? Can't you just use Smith Ltd for that? - And don't forget that the the name registered at Companies House isn't the name you need to trade as. So you could register Smith Limited but trade as Smith Law, Smith Accountancy, Smith Property, etc... and trade mark each of the trading names.
The two companies have different ownerships within the family, so we don't have any involvement in the business or say in the winding up of Smith Ltd. The family member who started that business recently died - they had been running the business since the start of WW2 incredibly and they incorporated the company in 1940 when they were 20 years old.

Renaming Smith Law would cause it's own complications e.g. with SRA registration.

It's a fairly unusual surname, and we've built up a reasonable reputation, so it's just a case of preventing anyone else using that company name.



Amateurish

Original Poster:

8,198 posts

241 months

Thursday
quotequote all
MaxFromage said:
Panamax said:
You can do an immediate "name swap" provided both companies exist. It's very common. Exactly the same as transferring two personalised registration numbers between cars, there doesn't need to be any intermediate "resting place".
Amateurish- This is your answer and a procedure that happens on a daily basis. Companies House are quick to update, so it's easy to do in practice.
So do I just file online "Smith Ltd" change of name to "Smith (defunct) Ltd"
Then straight after "Off the Shelf Company Ltd" change of name to "Smith Ltd"

MaxFromage

2,498 posts

150 months

Thursday
quotequote all
Amateurish said:
So do I just file online "Smith Ltd" change of name to "Smith (defunct) Ltd"
Then straight after "Off the Shelf Company Ltd" change of name to "Smith Ltd"
Correct. You can check when the first has updated (usually less than 4 hours) and then submit the second name change.

Mr Overheads

2,557 posts

195 months

Thursday
quotequote all
A company name doesn't have to be a trading name.

Weetabix isn't a company name it's a brand for example.

So Smith Ltd can sell the rights to you personally (or to Off the Shelf Co Ltd) to use the Smith brand before its wound up, I'm presuming Smith is a registered trademark given how valuable you believe it is. Hence it's an asset that can be sold and protected.

MustangGT

13,538 posts

299 months

Yesterday (11:50)
quotequote all
MaxFromage said:
Panamax said:
You can do an immediate "name swap" provided both companies exist. It's very common. Exactly the same as transferring two personalised registration numbers between cars, there doesn't need to be any intermediate "resting place".
Amateurish- This is your answer and a procedure that happens on a daily basis. Companies House are quick to update, so it's easy to do in practice.
Good point, change the name before winding up the company, I was assuming company being wound up first.