Main Dealer dynamic pricing.

[KungFuPanda]

I’ve been looking at a car being sold through a main dealer. Using Total Car Check, I’ve been able to track the price it’s been advertised at over the past few weeks. It proves for interesting reading. The current price is £24574.

So what affects the price that the car is marketed at? A trader I spoke to said they try and price it as the cheapest car on the market and if the next cheapest sells, the price may go up.