Ford announces 25 per cent price cut on parts
Ford might not make a Fiesta, Mondeo or a Focus any more, but cheaper parts could keep old ones going longer
Well, this is a January sale we didn’t see coming. Ford has announced that it will reduce the price of more than 6,000 OEM parts for cars built until 2019, the idea being to ‘make repairs more affordable, maintain the value of older Fords, and encourage sustainability by extending vehicle lifespan.’ A smart idea given that people tend to keep their cars for longer at the moment anyway, plus there’s a glut of great Ford cars from the 2010s that many enthusiasts will want to keep in tip top condition. Think 1.6-litre Fiesta ST, the first right-hand drive Mustangs, the Focus RS and so on.
Seemingly aware of what can happen to cars of that ilk, Ford’s new promotion includes ‘those parts most often damaged in road accidents and collisions.’ So if Drift Mode or Line Lock has got the better of your talents, now it shouldn’t be quite so pricey to repair. Which would certainly be a silver lining to that particular cloud. The initiative launches this month, and covers 35 models at kick-off, from Fiesta to Mondeo and Kuga to Ranger. Parts like doors, bumpers, lights and grilles get the discount for the moment. Don’t be surprised if the new policy is extended in scope, offering more bits for more Fords, if it does well.
“We’re committed to supporting millions of loyal Ford customers who continue to value and rely on their older Ford models, by passing on the cost reductions we’ve achieved in our business,” said Dr. Wolfgang Voss, vice president, Ford Customer Service Division. “Whether a much-loved family hatchback trusted with the school run every day, or a cherished car that puts smiles on faces on special occasions, our new parts pricing will help owners keep their Ford vehicles in top condition for years to come.” We all like to source OEM replacement bits where possible, and it certainly looks good in vehicle history if factory parts are used where needed. Ford likes to point towards the sustainability point of view also; if parts are a bit more affordable, customers might be more likely to repair than replace. Handy in the case of the Fiesta, for example, where it’s reckoned something like 1.2m examples of the Mk7 are still on European roads - and probably at the bottom of their depreciation curve, right where they might be binned. Ford is hoping that the discount might encourage keeping an old Fiesta and fixing it, rather than getting a new one; handy, too, when new Fiestas aren’t available anymore…
Whether this initiative has any drastic impact of course remains to be seen, but with the cost of just about everything going up at the moment, it’s nice to report on a price reduction somewhere. It might just encourage a purchase you wouldn’t have made otherwise, like all the best January offers. In case any further encouragement were required to take a punt on a cheap and cheerful Fiesta ST…
Perhaps people in a constant cycle of running sheds might do well out of it, unless as someone else suggested its just a price reduction against a fairly recent hike.
£1,100 for a new door on a 2008 Ford Mondeo
anybody..?
I'm happy to be proved wrong, but I'm not expecting many RS and ST parts to enjoy a big discount.
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But things like airbags and elictrical parts we only got 20-25% from ford. But on painted bumpers and panels it was always 30-50% we got.
But things like airbags and elictrical parts we only got 20-25% from ford. But on painted bumpers and panels it was always 30-50% we got.
BMW Group and JLR have trade clubs, the most common bits are usually 50% but anything else is around 10-20%
This sniffs of a PR spin on 'drop pricing to clear some warehouse space', getting rid of stock for vehicles they have little interest in supporting.
said Dr. Wolfgang Voss, vice president, Ford Customer Service Division.
Whether a much-loved family hatchback trusted with the school run every day, or a cherished car that puts smiles on faces on special occasions, our new parts pricing will help owners keep their Ford vehicles in top condition for years to come.
Blimey. Dr Voss said all that, did he ? I don't know a single person that speaks like that. To me it sounds much more like PR b
ks written by some flunky.Paraphrasing, he 'said' - 'We're doing this because we're lovely' - so that obviously isn't the real reason. Wouldn't be doing it if there wasn't something in it for them. Too much inventory, recent price hikes having backfired & sales dried up, much more likely the real reasons for this welcome, relatively token gesture.
But things like airbags and elictrical parts we only got 20-25% from ford. But on painted bumpers and panels it was always 30-50% we got.
BMW Group and JLR have trade clubs, the most common bits are usually 50% but anything else is around 10-20%
I started out working for FordMotor Company and we got 62.5% off service parts, and 50% off most other stuff. Was a right pain buying anything - if it was anything other than routine service parts and the dealer guessed you were a Ford employee they would say they didn't have the part in stock.
I started out working for FordMotor Company and we got 62.5% off service parts, and 50% off most other stuff. Was a right pain buying anything - if it was anything other than routine service parts and the dealer guessed you were a Ford employee they would say they didn't have the part in stock.
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