PistonHeads coffee is coming - have your say!
Yes, really: we're teaming up with Rave Coffee to create an exclusive PistonHeads coffee blend...
Cars and coffee go together like steak and chips. In fact, we'd argue that coffee is an integral to car culture: it’s the payoff at the end of an early-morning blast, the fuel for late nights in the garage, and the only reason most of us are even vaguely functional before 9am.
Accordingly, we’re delighted to announce that PistonHeads is getting its own coffee – made in partnership with our friends at Rave Coffee. Yes, their branding does look suspiciously like ours. No, we don’t own them (sadly). Clearly, fate has been meddling.
Rave roasts their beans fresh to order, which means no stale supermarket nonsense and absolutely no instant coffee. Ever. This is proper stuff, made by people who care obsessively about what’s in the cup – which obviously feels very on brand.
Now comes the important bit. We wouldn’t be PistonHeads without the community, so we want you to help us decide what this coffee should look and taste like. Do you like your roast dark and chocolatey to cut through the milk in your flat white? Or perhaps light and fruity if you prefer it black? Tell us what you like by completing our short survey, and we’ll work with Rave to create a blend ideally suited to PHer taste buds.
Good things take time, of course. We’ll be sourcing the best beans from Rave’s responsible farmers and, crucially, drinking a frankly heroic amount of coffee along the way. The finished result will launch with Rave a few weeks ahead of the PistonHeads Annual Service powered by Michelin on 8 August at Bicester Motion.
Have your say, grab your tickets, and we’ll put the kettle (or espresso machine) on!
Excessive consumption likely to result in posting extreme left or right drivel, whilst mocking anyone with a different view.
Substance will be addictive, resulting in repetitive use for an intense period of time before the end user disappears forever. Or starts drinking antique Cherry Tizer.
I know you'll need to start with one, judge the demand and hopefully you'll justify branching out into exciting single origins, decaff, and the extremes of the roast levels, these are all niche pockets of the market. Generally an 80/20 medium to dark roast fits very nicely into the peak of the average distribution curve of what the public like.
And, yes, I have experience of exactly this. While we love to geek out on how you brew, what roast level you like, what subtleties of flavours you enjoy most, it's always easier to come at this the other way, to let people try and great coffee in the knowledge that they're likely to enjoy it, no matter what they say they want or how they brew.
I hadn't even thought of PH staples when I posted that - fits very well though doesn't it?Gassing Station | Food, Drink & Restaurants | Top of Page | What's New | My Stuff