Swatch x AP - new collab incoming?

[Paulsd]

Rumours are that Swatch will announce a Royal Oak collab on 16th May.

I know that these things are controversial. I got slightly obsessed with the Moonswatch so have six of them. This swayed me into buying a real Speedy Pro. Not sure I'll be able to stretch to a real Royal Oak though

Great marketing!

https://www.instagram.com/reel/DX-RHrIAEP-/?igsh=a...

[22s]

Certainly looks like the Royal Oak font, but it would be a bit weird!

The Swatch x Omega made some sense, as Swatch owns Omega - but I don't get the connection here.

If it is an AP x Swatch collab, the demand is going to be off the charts.

[Paulsd]

22s said:

Certainly looks like the Royal Oak font, but it would be a bit weird!

The Swatch x Omega made some sense, as Swatch owns Omega - but I don't get the connection here.

If it is an AP x Swatch collab, the demand is going to be off the charts.

I think there'll be huge queues for this one.

I'm sure I read somewhere that the ex-main man at AP was a big Swatch collector so the seed may have been sown then.

[clarkmagpie]

Looking forward to this one!

[Paulsd]

It will be interesting to see…

Theory that it might be a pocket watch

https://www.instagram.com/reel/DX_r-giI1Vc/?igsh=b...

[clarkmagpie]

Even better!

[Mont Blanc]

Very interesting.

If they release an AP Swatch in the style of the Moonswatch or Fifty Fathoms, then obviously they will sell millions of them. There will be queues around the block for 12 months or more.

But if, as suspected, they release it as a Pop model, then that would just be really weird, and massively less desirable. No doubt it would also cause hundreds of 3rd party cases and straps to be created to re-house the AP Pop.

Not saying there won't queues to buy a Pop model, but it would just be a bit odd I think.

I guess all will be revealed.

[lauda]

[Paulsd]

lauda said:

Came here to post this

Will be interesting to see how they reimagine the pop watch.

[z4RRSchris]

i reckon just a pop remake. but will be a load of 3rd party holders .

very odd move for AP to devalue the brand like that.

i have an AP, i can moan

[lauda]

wyson said:

What is the appeal of moon swatch? I can understand them for aspirational young uns, but I see middle aged, balding men wearing them and it appears a little bit desperate.

Just that plastic build, cheap nasty strap.

I don’t know, maybe people just thing they’re a (relatively) cheap bit of fun? And they’re not as bothered about what other people think as you clearly are.

[Sporky]

wyson said:

Like if Porsche did a collab with Smart and rebodied one of their city cars to look like a 911, but with non of the performance or handling

That might be brilliant. A small, funky, 911-styled Smart? What's not to like?

[redrabbit]

Please don't say 'price point'. Only people who wear polyester suits and novelty ties use phrases like that, and I'm sure that doesn't describe you

[cookie1600]

[Jamescrs]

I've seen images on Instagram of someone already camping outside a Swatch shop for the release, may have been staged for Social media of course but even if it is it won't be long before the queues start for real.

[Sporky]

So in six months you might be able to buy one?

[fridaypassion]

Boggles my mind how these companies are diluting their brand. I have an old Omega but would never buy a new one after the swatch collab. Snobbery? Absolutely but if watch people are honest that's what a lot of it is about the brand. Why on earth AP have done this is beyond my comprehension.

[Jamescrs]

Sporky said:

So in six months you might be able to buy one?

Will be on eBay for multiples of the purchase price by Saturday afternoon

[z4RRSchris]

we don’t even know if it’s a watch yet…..

[RSTurboPaul]

The amount of handwringing by AP fanboys on YouTube, worried about their 'investment pieces' being devalued because the peasants might be able to strap a genuine AP product to their wrists, but hiding it behind 'concerns about sullying the brand', is quite amusing.