Swatch x AP - new collab incoming?

[Paulsd]

Rumours are that Swatch will announce a Royal Oak collab on 16th May.

I know that these things are controversial. I got slightly obsessed with the Moonswatch so have six of them. This swayed me into buying a real Speedy Pro. Not sure I'll be able to stretch to a real Royal Oak though

Great marketing!

https://www.instagram.com/reel/DX-RHrIAEP-/?igsh=a...

[22s]

Certainly looks like the Royal Oak font, but it would be a bit weird!

The Swatch x Omega made some sense, as Swatch owns Omega - but I don't get the connection here.

If it is an AP x Swatch collab, the demand is going to be off the charts.

[Paulsd]

22s said:

Certainly looks like the Royal Oak font, but it would be a bit weird!

The Swatch x Omega made some sense, as Swatch owns Omega - but I don't get the connection here.

If it is an AP x Swatch collab, the demand is going to be off the charts.

I think there'll be huge queues for this one.

I'm sure I read somewhere that the ex-main man at AP was a big Swatch collector so the seed may have been sown then.

[clarkmagpie]

Looking forward to this one!

[Paulsd]

It will be interesting to see…

Theory that it might be a pocket watch

https://www.instagram.com/reel/DX_r-giI1Vc/?igsh=b...

[clarkmagpie]

Even better!

[Mont Blanc]

Very interesting.

If they release an AP Swatch in the style of the Moonswatch or Fifty Fathoms, then obviously they will sell millions of them. There will be queues around the block for 12 months or more.

But if, as suspected, they release it as a Pop model, then that would just be really weird, and massively less desirable. No doubt it would also cause hundreds of 3rd party cases and straps to be created to re-house the AP Pop.

Not saying there won't queues to buy a Pop model, but it would just be a bit odd I think.

I guess all will be revealed.