Does anyone know what this logo is, please?

[dukeboy749r]

And, if so, can you share what it is?

Thank you!

[Cupid-stunt]

AI suggests it is the inner neck label of a grey hoodie from Corteiz (CRTZ)

don't know how correct this is...

[InitialDave]

Any context you can give that may help?

[Super Sonic]

How about an in-focus picture so we can make out the letters?

[Digger]

The logo featured on the heather grey sweatshirt belongs to Spoon Sports, a famous Japanese automotive tuning company that specializes in Honda vehicles.

1. Logo Design Details

• Text Elements: The word "SPOON" is printed in its signature yellow, sans-serif block font. Directly below it, the word "SPORTS" is written in black.
• The Icon: The yellow circular graphic depicts an abstracted silhouette of a crane, a nod to the company's traditional Japanese heritage and its association with precision and aerodynamic form.

You can browse for official apparel, decals, and tuning merchandise through authorized distributors like the [Spoon Sports Official Store](https://www.spoonsports.jp/) or [Nengun Performance](https://www.nengun.com/).
If you are trying to find this specific piece of merchandise, let me know if you would like help locating:

• The exact type of garment (e.g., crewneck sweatshirt or hoodie)
• Trusted automotive apparel retailers that ship to your region

[Digger]

Above probably AI inaccurate.

Apologies if so.

[Super Sonic]

Digger said:

The logo featured on the heather grey sweatshirt belongs to Spoon Sports, a famous Japanese automotive tuning company that specializes in Honda vehicles.

1. Logo Design Details

• Text Elements: The word "SPOON" is printed in its signature yellow, sans-serif block font. Directly below it, the word "SPORTS" is written in black.
• The Icon: The yellow circular graphic depicts an abstracted silhouette of a crane, a nod to the company's traditional Japanese heritage and its association with precision and aerodynamic form...

As a Honda Fanboi I can tell you that is not a Spoon logo. The Spoon logo is either the word 'Spoon" in large with the word "Sport" below in small letters, or the 'red crown crane/ red car on a track" symbol.

The company is named after the Spoon Curve at Suzuka , Honda's test track.

Edited by Super Sonic on Sunday 21st June 22:41

Edited by Super Sonic on Sunday 21st June 22:42

[normalbloke]

More Ai slop….

[Digger]

Indeed.

[dukeboy749r]

Thanks all.

It is a top I’ve seen the to presenter, Steve Backshall, wearing.

This was the clearest pic I could get of the logo. Had I been been able to make out the wording I think I could have found the company but, as mentioned, this was the clearest pic I could snap and enlarge.

Somehow I don’t see if as a sports car type of guy.

Anyway, I appreciate everyone’s efforts and suggestions.

[RSTurboPaul]

Is the logo someone walking with a pole, which could be an 'outdoorsy' company logo?

[dukeboy749r]

I think it is but Google has been less than helpful.

So far it’s offered me Ferrari and Carhart. Neither of whose logos look remotely like the one I posted.

[Warhavernet]

The yellow lettering seems to end with SH, maybe SWEDISH.

Certainly the ident looks like a walker/hiker with a walking pole.

In movies, the super computer will enlarge and enhance that photo and the image will miraculously becomes sharper.

[Kernow76]

This is from Series 1 Episode 7 of Expedition with Steve Backshall. The logo is more visible earlier in the episode but it is still not legible. The photo below shows it has what looks like a Norwegian flag with the word Norge underneath. It could be from a clothing company called Norwool or Bratens.

[Mr Pointy]

It looks like it might be a Norwegian brand:

[InitialDave]

It is Skandinavisk Høyfjellsutstyr.

https://www.shutrondheim.no/

Edited by InitialDave on Monday 22 June 00:00

[dukeboy749r]

Outstanding

Hugely appreciated everyone. Thank you.

[jules_s]