Kodak's new logo

[te51cle]

Looks a bit weak and unbalanced to me, what do you think ?

[andy mac]

Kodak does seem a bit 80's! Not keen on new logo, but I'm sure the design company that came up0 with it in 10 minutes were happy with their 10,ooo squids!

[FunkyNige]

[redacted]

[imperialism2024]

what was wrong with the old logo?

[dilbert]

I think it's allright. I mean, they could have called themselves Consignia, or devised a flaming logo.

The old logo was OK, but they have had it for a long time. I remember my grandads transparencies, and he took those long before I was born. Funnily enough, the old logo I thought was quite clever, because it had the 'K' but the righthand part always reminded me of projection or photoreduction. I don't know if it was meant to, but it did.

In the digital age, maybe they were trying to distance themselves from that concept. Anyway it was simple, and it still is. I don't think it's changed that much, and I qute like the simplcity. I think they've done a pretty good job considering what they could have done.

Having said that, they are still open to the accusation that they're "trusty but krusty". I just think that they had a simple modern intelligent idea a long time ago. I'm quite impressed that they havn't ditched it now.

On the other hand, I have no idea, if their logo reflects the quality of their products, but that's what went through my mind.