Over-advertising...
Discussion
Does anyone else here think that over-advertising cheapens a brand and makes you want it less? It is almost like they're desperate, which makes me very wary - why would they be that desperate?
There's a certain company doing laser eye surgery that plaster their adverts all over the web and send me lots of junk mail. As such, if I ever get this treatment done, I doubt I'd go with them. It is almost like they're desperate!
There's a certain company doing laser eye surgery that plaster their adverts all over the web and send me lots of junk mail. As such, if I ever get this treatment done, I doubt I'd go with them. It is almost like they're desperate!
Personally, I'm getting sick of those adverts for the TV programme about a garage in the Costa-del-Sol. They are plastered all over Sky (esp. Discovery). The other morning, I turned off when one came on, finished my breakfast and went out to the garage - only to be greeted with the same advert on Virgin radio!! 
"I'm the boss of this garage!"
"buckle up people it's a bumpy ride"
oh god just shut up and leave me alone!!
"I'm the boss of this garage!"
"buckle up people it's a bumpy ride"
oh god just shut up and leave me alone!!
deevlash said:
The worst ad just now has to be that "gorgeous" Jag one. I cant afford one but liked the last XK though it looked classy. After this ad I just think everyone who buys that car is a t t who thinks that theyre gorgeous and cant afford an aston.
So true! Considering it's supposed to be the best handling Jag ever and a thrill to drive, why have they gone for some obscure, perfume-esque guff of a creative execution?! Guess those 50-year old, fake tanned rich housewives will be queueing round the block at their nearest dealer now...
[quote=r988the big corporations that advertise all the time dont really suffer from over exposure[quote]
Not so sure about that - the sodding ad for Ford's brighter coloured, voice activated, MP3 ready Fiesta is getting right up my nose at the moment, seems to be on every 30 seconds
>> Edited by bazc on Wednesday 1st February 13:25
Not so sure about that - the sodding ad for Ford's brighter coloured, voice activated, MP3 ready Fiesta is getting right up my nose at the moment, seems to be on every 30 seconds
>> Edited by bazc on Wednesday 1st February 13:25
RobM77 said:
Personally, I'm getting sick of those adverts for the TV programme about a garage in the Costa-del-Sol. They are plastered all over Sky (esp. Discovery). The other morning, I turned off when one came on, finished my breakfast and went out to the garage - only to be greeted with the same advert on Virgin radio!!
"I'm the boss of this garage!"
"buckle up people it's a bumpy ride"
oh god just shut up and leave me alone!!
I actually watched an episode and it gets worse, its one of those programs that give you a run down after the adverts of what you have watched in part 1 and what you are about to watch in part 2. Even fast forwarding on sky+ its
annoyingxm5er said:
I do now refuse to use 118 118 because of their utterly infuriating CH4 program sponsor ads.
glad you said that because i feel the same way. iwouldn't mind if it just sponsored by 118118 like they do with Stella Artios, but they have those two annoying pratts in a drama class?
paulie-mafia said:
The worst ad just now has to be that "gorgeous" Jag one. I cant afford one but liked the last XK though it looked classy. After this ad I just think everyone who buys that car is a t
So true! Considering it's supposed to be the best handling Jag ever and a thrill to drive, why have they gone for some obscure, perfume-esque guff of a creative execution?! Guess those 50-year old, fake tanned rich housewives will be queueing round the block at their nearest dealer now...
Completely agree.
BossCerbera said:
The worst ad just now has to be that "gorgeous" Jag one. I cant afford one but liked the last XK though it looked classy. After this ad I just think everyone who buys that car is a t
So true! Considering it's supposed to be the best handling Jag ever and a thrill to drive, why have they gone for some obscure, perfume-esque guff of a creative execution?! Guess those 50-year old, fake tanned rich housewives will be queueing round the block at their nearest dealer now...
Completely agree.
Adverts are inexcusably based on the results of market research into the reasons that 90% of people buy cars. The top reasons are quite probably 1) looks (personal judgement) 2) what will people think of me if I drive this car. Handling, feedback and steering feel come in at about reason 134, just above "the cat will like it". This affects adverts, but more seriously, is also affects the cars themselves. Cars are designed as a fashion product that does something adequately, like a posh wristwatch that keeps good time, and launched with a sympathetic marketing campaign. The "new Vectra" for instance - it was marketed as a revolution ("new rules"
, and consequently everyone I spoke to in those first six months after it came out banged on about how good it was and how different it was. People prefer the Mazda 6 over the Mondeo not because it gets you from A to B better, but because of the looks and the image. If you want to get from A to B, buy a Honda Jazz or a Yaris FFS - they do everything that a Mondeo does apart from carry wardrobes around. Believe it or not, many people buy Porsches, Lotuses or even TVRs based on these ideas of image and status. Sadly, its all about image in the car world. Cars that I, as a car enthusiast like, have got fewer and fewer as the years have progressed. Right now, for my new car I either go to a classic car or a Lotus Elise - everything else for sub £20k just drives like a box to me. err... rant over - what's the thread about again?
360boy said:
Capital One Bank seem to be doing a lot of mailshots at the moment.
I must get something from them every week offering the same old thing.
However, it goes straight into the bin.
Their mail bill must run into millions.
I do the same - straight in the bin. It's a terrible waste isn't it? I am not in the slightest bit interested in a credit card, yet most days I have something on my doormat trying to sell me one, and they all just go straight in the bin. All that paper and printing... I wish there was someway I could register nationally as "not interested" in credit cards or home insurance (I don't even own a house!).
As for SPAM e-mail... No, I don't want a bigger *****, and I don't need prescription drugs mailed to my door!!
At least it doesn't waste any paper I suppose, and my junk mail filter picks everything up! I actually have two e-mail addresses - one for forums such as this one, and putting contact details on E-bay etc, and another for private use. The "web-presence" one gets about 10 bits of junk a day RobM77 said:
The skill of advertising is to lead the reader/viewer to construct a desired message in their minds. To just say what you want the reader/viewer to think makes for trite and eminently forgettable advertising. A good Jaguar ad would have resulted in everyone saying "'kin 'ell! THAT's gorgeous!". A shit Jaguar ad says "gorgeous". The only reason we petrolheads recall this particular ad is because it's so bloody offensive. The car is, by all accounts, quite something. The advertising sells it short.
The 'reward the reader' principle is exactly the same with teaching. Good teachers make you think. What you figure out for yourself (with good guidance) you remember. Few people can absorb very much if taught by rote. This is largely why state education mostly dishes up idiots after 13 or more years. Inspirational teachers are a tiny minority these days. The turkeys the education system spews out end up getting jobs "in the media business" (they mostly aspire to that or the ubiquitous law degree). Some of these media drones get as far as being "ad creatives".
We reap what we sow.
BossCerbera said:
yeah, something like that!
BossCerbera said:
A good Jaguar ad would have resulted in everyone saying "'kin 'ell! THAT's gorgeous!". A shit Jaguar ad says "gorgeous". The only reason we petrolheads recall this particular ad is because it's so bloody offensive. The car is, by all accounts, quite something. The advertising sells it short.
The 'reward the reader' principle is exactly the same with teaching. Good teachers make you think. What you figure out for yourself (with good guidance) you remember. Few people can absorb very much if taught by rote. This is largely why state education mostly dishes up idiots after 13 or more years. Inspirational teachers are a tiny minority these days. The turkeys the education system spews out end up getting jobs "in the media business" (they mostly aspire to that or the ubiquitous law degree). Some of these media drones get as far as being "ad creatives".
We reap what we sow.
Yep - I couldn't agree more. I still maintain that most car adverts try and lead you to the conclusion that your next door neighbour will somehow think better of you if you buy a particular car (or those obnoxious slimey aftershaved drenched idiots that have been 'earmarked for the board'
). Personally, when I think of a new car I tend to think of myself on the B660 with loads of feel through the steering, an engine singing behind me and a big grin on my face What you say about teaching is spot on. This is particularly close to my heart, as I love teaching, but when I left Uni chose another career route because the money and job pressures were just so much better in other careers. However, I still long to be a teacher, despite being 7 years out of Uni (I'm currently an IT Trainer - I get to teach, but have no interest in IT - other than to access PH of course!). My best mate Nick is a brilliant teacher (he's been an IT Trainer and a driving instructor), but he is only just going into school teaching after 7 years exploring every job you could think of. Teaching badly needs to be made more attractive. The salary isn't actually that bad now, but there are of course other things that keep me here teaching IT systems to adults.
It is a great shame, because a good teacher can literally change someone's life. I did Physics at Uni and my best teacher at school was my Physics teacher. No coincidence! Oh, and Mr Brown - if you're out there - hello!
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