New website - is it hot or not?

[aceparts_com]

If anyone would like to offer some constructive criticism on the freshly built www.aceparts.com before I go spending money on advertising, it would be much appreciated

[JamieBeeston]

Without wanting to sound too critical...

The website is ... minimalist at best..

The hosting also redirects instantly away from your primary domain name, which never gives a good 'feel'

http://aceparts.dynamiclive.com/home.

Paypal also gives a very 'low budget' feel..

It will obviously depend on how much 'online' selling you do, but If its more than a 10+ orders a month, I'd recommend you look into WorldPay / Prot-x / Merchant Account.

Looks like you're already hosted on customer box on my Network, so that's taken care of

If you're going to assign a chunk of cash for an online marketing experience, then you REALLY need to ensure it's not wasted by getting the clicks, and losing them due to fears about insecurity / appearance.

Feel free to mail me via Profile if you fancy a chat

J

[cuneus]

Well I clicked on it

and found my eye wandering all over the page trying to figure out what was where

The poorly delineated sections and rather momochromatic look do it little favour

[tinman0]

aceparts_com said:

If anyone would like to offer some constructive criticism on the freshly built www.aceparts.com before I go spending money on advertising, it would be much appreciated

Actually, I thought it was quite good - after I played with it for bit though.

You need to lose the vast areas of white though. Its looks like a snow scene in a blizzard. And it really detracts from the experience.

If I may - the font sucks. Use it for the logo, but thats it. Use readable fonts everywhere else.

Thats my only critism. Paypal to me is fine. I've used lots of merchants recently that use Paypal and I don't think any less of them to be honest. As long as I get what I want at a price that good for me, then the choice of merchant isn't going to stop me making the final purchase.

Finally, stop changing the text sizes and styles in the initial screeen.

website said:

Welcome to ACEparts Performance Vehicle Lighting Welcome to our new shop and please accept our apologies for any missing information while building work is in progress. We're only an email or call away! ALL PRICES INCLUDE FREE WORLDWIDE SHIPPING! Featured Products There are no available featured products...

On the site (in Opera at least) there are many changes. "Welcome to ACEparts" is large. Performance etc is small. Welcome etc is small bold, ALL PRICE is small and caps (its an important sentence to point out by all means - but I can read), Featured etc is bold again, and There are etc is small no bold.

To much changing in a short space of time.

>> Edited by tinman0 on Tuesday 11th April 13:43

[page3]

I rather like it. Clear, simple, fast and to the point.

Don't like PayPal though

Also TVR S isn't listed, Bah!

[dougc]

Bit of an odd one this. Might be my browser but I'm no expert I'm afraid....

I clicked the link in your original post and after discovering no TVR S listed I checked for the tintop instead. Easy navigation to products. All very simple and clear.

Now, everytime I click on the www.aceparts.com link in your first post, I go straight to the spec page for my Yaris and not the homepage

[pies]

It needs some piccys