THINK! campaign is bothering me!!!!!
THINK! campaign is bothering me!!!!!
Author
Discussion

soulpatch

Original Poster:

4,693 posts

278 months

Thursday 23rd January 2003
quotequote all
Right, just saw the THINK! advert where the kid is hit by a cavalier (i think) and the advert states that if the car was doing 30 not 35 it would not have hit the kid.

Ok fine.

So -

What if the kid stepped out closer to the car? If they were doing 30 they would have hit him. Or even 20MPH.

What if the car did/didnt have ABS

What if instead of blaming the driver they blamed the kid for STEPPING OUT IN THE FIRST PLACE!!!!!! ARRRHGGGGGGGGGGG

There are so many other sides to this. But they only focus on SPEEDING. And I REALLY REALLY hate it when they keep using children as an excuse.

RANT OVER RRRRRRRRRRRRRRAAAAAAAAAAARRRGGGGHHHHH

cat women

40 posts

276 months

Thursday 23rd January 2003
quotequote all
if the person doing 30mph spent 2/3 of a second looking at speedo to make sure his license was safe then his stopping distance would be the same as if he had been doing 38mph. Hence he would have hit the kid at a higher speed than the guy doing 35.

More to the point the guy doing 35 and obviously not looking at his speedo is more likely to just drive round the kid. Where as the guy doing 30, is more likely to hit the kid because he's not spending enough time looking where he's going. Hence the fact that only 2% of all accidents involve a car that is breaking the speed limit.

So THINK - put safety before your license and look where you are going not at your speedo and drive at the right speed for the conditions.

and above all - PUT YOUR FOOT DOWN!

shadowninja

79,129 posts

302 months

Thursday 23rd January 2003
quotequote all
if he was driving at 150mph the kid would have stepped out behind the car

regmolehusband

4,079 posts

277 months

Thursday 23rd January 2003
quotequote all
I've considered the merits of putting in a complaint about this advert via the ASA website Much has been said on this forum about it. I'm sure a list of the several valid points that have been made here would cause more than a little consternation.

mybrainhurts

90,809 posts

275 months

Friday 24th January 2003
quotequote all
They're addressing a very small problem with this ad.

Official figures show more than 80% of pedestrian casualties are due to pedestrian negligence and 3 times more people are whacked by reversing cars than speeding ones.

But

Educating people costs money and effort.

Whittering on about speed justifies TaxCams and brings the cash rolling in.

No contest.

P*Ting

5,618 posts

278 months

Friday 24th January 2003
quotequote all


if he was driving at 150mph the kid would have stepped out behind the car



Podie

46,646 posts

295 months

Friday 24th January 2003
quotequote all


What if the car did/didnt have ABS


ABS does not help the car to brake quicker... it merely stops the wheels from locking (and therefore reduce the risk of a skid)

lucozade

2,574 posts

299 months

Friday 24th January 2003
quotequote all

shadowninja said: if he was driving at 150mph the kid would have stepped out behind the car


Cheers mate, I just spilled my coffee all over myself laughing at this one!

JonGwynne

270 posts

285 months

Friday 24th January 2003
quotequote all

Right, just saw the THINK! advert where the kid is hit by a cavalier (i think) and the advert states that if the car was doing 30 not 35 it would not have hit the kid.

Ok fine.

So -

What if the kid stepped out closer to the car? If they were doing 30 they would have hit him. Or even 20MPH.

What if the car did/didnt have ABS

What if instead of blaming the driver they blamed the kid for STEPPING OUT IN THE FIRST PLACE!!!!!! ARRRHGGGGGGGGGGG

There are so many other sides to this. But they only focus on SPEEDING. And I REALLY REALLY hate it when they keep using children as an excuse.

RANT OVER RRRRRRRRRRRRRRAAAAAAAAAAARRRGGGGHHHHH


What about the Bacardi commercial where the cat almost gets run over by the Tuscan?

The car in the ad looks like it is going well in excess of 35mph and yet that Tuscan stops just short of hitting the cat and yet TVR's famously lack ABS and, as therefore, are considered by the sorts of people who make "Think!" commercials to be inherently unsafe.

I know what you mean though.

General rule of thumb: Whenever some politician, government employee or public-advocacy group is trying to win an argument by claiming to want what's best for children, the chances are very good that they're either lying, evil or both.

Ditto for things like "the public good", "national security", "the underprivilidged" or anytime historical evils (e.g. Naziism, Stalinism, etc) are mentioned.

Anytime politicians or pundits trot these cliches out, keep one hand on your wallet and keep reminding yourself that they're lying.

JonGwynne

270 posts

285 months

Friday 24th January 2003
quotequote all

mybrainhurts said: They're addressing a very small problem with this ad.

Official figures show more than 80% of pedestrian casualties are due to pedestrian negligence and 3 times more people are whacked by reversing cars than speeding ones.

But

Educating people costs money and effort.

Whittering on about speed justifies TaxCams and brings the cash rolling in.

No contest.


How are people killed by reversing cars? I have driven some pretty fast cars in my day but they all seemed to be fast only in the "forward" direction. Have I been driving the wrong ones?

Or is "reverse speeding" a problem in England?

JMGS4

8,870 posts

290 months

Friday 24th January 2003
quotequote all

JonGwynne said: Or is "reverse speeding" a problem in England?

Those are the ones with their heads up their arses driving at 50mph in the centre lane of an empty motorway!!!!

pwig

11,998 posts

290 months

Friday 24th January 2003
quotequote all
Why wasnt the message 'Kids dont run out infront of cars' ?

apache

39,731 posts

304 months

Friday 24th January 2003
quotequote all
This has been pissing me off for some time now, we should see far more pedestrian and driver education and 'public information' stuff on the box like we did in the 70's, but as has been said before the 'speed kills' approach brings in the cash. As far as this ad goes though it is supposed to help prevent speeding in built up areas which, despite the many faults of the ad, is a bloody good thing IMO

salty

95 posts

304 months

Friday 24th January 2003
quotequote all
I'm sure this topic has been dicussed before, and one of the Pistonheaders actually did write to the ASA about this ad. A reply did come back - obviously spouting the usual Government speel.

If I get a chance, I'll have a look for the link.

Anyone else know where it may be?

Paul

Mr E

22,638 posts

279 months

Friday 24th January 2003
quotequote all

Podie said:
ABS does not help the car to brake quicker... it merely stops the wheels from locking (and therefore reduce the risk of a skid)


True, but for the average idiot, who will just stamp on the middle pedal in an emergency (a la advert), ABS will stop the car faster.

More so if it's wet.

And with ABS, Mr. Numpty can also crush the brakes and steer around the fool who's walked out between two parked cars.

Regardless of fault, anything that helps avert biological/metal interface at speed has to be a good thing (tm).


All I think when I see that advert is "learn to brake properly".

hertsbiker

6,443 posts

291 months

Friday 24th January 2003
quotequote all
I think I covered this one with my braking test... 5mph makes quite a difference, but still possible to stop way shorter than the quoted figures. Search for the thread.........

mybrainhurts

90,809 posts

275 months

Friday 24th January 2003
quotequote all
They got that figure from a Ford Anglia.

JonGwynne........"whacked" doesn't mean killed. The stat comes straight from the TRL.