Microsoft shows new picture format @ WinHEC

[trackdemon]

http://news.zdnet.com/2100-3513_22-60

[FourWheelDrift]

Oh goody another WMP acronym from MS.

[KB_S1]

Not been overly impressed by their Audio attempts so i am not sure if this will blow me away.
Thing is storage is getting bigger and cheaper all the time so compression will become less of an issue.

[poah]

will wait and see. looks interesting though

[fergusd]

I wonder why micro$oft would be trying to re-invent the wheel . . .

Hmmm . . .

Ponders . . .

Because they can licence it . . . and thus prevent it's use and support as they see fit . . . nothing to do with compression/quality or anything else that is of value to joe schmoe on the street.

With this they can screw over Apple (licencing fees as they would have to support it) and make it technically illegal to support on, say, Linux . . . both of which are becoming more and more viable threats to micro$oft by the day . . .

$0.02

Fd

[Bodo]

^^wot he said

[UKBob]

If artifacts are fewer and the format performs better than jpg for photographers... I have to agree with poah - we'll just have to wait and see.

[ErnestM]

...of course, knowing MS, support would be lacking in IE




ErnestM

[_dobbo_]

I couldn't give a right royal turd what MS do, since I shoot in RAW so it wont effect my camera usage, and I store my pictures in RAW, so it wont effect my storage requirements.

It's not like MS are going to oust an industry standard overnight however much they wish they could.

[UKBob]

_dobbo_ said:

I couldn't give a right royal turd what MS do, since I shoot in RAW so it wont effect my camera usage, and I store my pictures in RAW, so it wont effect my storage requirements. It's not like MS are going to oust an industry standard overnight however much they wish they could.

If it took them a decade, it would still be an "overnight victory" in the greater scheme of things. The web is brand new, still very much in its teething phase.

[te51cle]

Would be better if they developed a lossless compression format to rival PNG.