Pay Per Click Gubbins
Discussion
By pay-per-click I take it you bill each time somebody simply clicks on the advert?
You can make substantially from an affiliate scheme with the supplier who can then track when a customer clicks through from your site and actually buys something. Take a look at Amazon for a good example.
Jim.
You can make substantially from an affiliate scheme with the supplier who can then track when a customer clicks through from your site and actually buys something. Take a look at Amazon for a good example.
Jim.
SlidingSideways said:
You can make substantially from an affiliate scheme with the supplier who can then track when a customer clicks through from your site and actually buys something. Take a look at Amazon for a good example.
Affiliate schemes are cool, but they have one main weakness. Customer views at work, clicks your ad from work. Amazon etc then have that IP address as clicking ad. Customer goes home, goes to Amazon and buys product from different IP address. Amazon have no record of this customer clicking an ad, so no affiliate payout
mc_blue said:
I was told that getting an Adwords campaign for 'Mortgages in London' was the most expensive at £36 per click and he said that was just hits not visitors.
That might be the biggest in the UK. In America there is a certain type of cancer that is caused by something which has lead to loads of legal cases. Thus the lawyers pay big bucks for those clicks.
rpguk said:
You wouldn't know what keywords might show up these ads would you 
http://gadgets.elliottback.com/2006/0
$54.33 mesothelioma lawyers
$47.79 what is mesothelioma
$47.72 peritoneal mesothelioma
$47.25 consolidate loans
$47.16 refinancing mortgage
$45.55 tax attorney
$41.22 mesothelioma
$38.86 car accident lawyer
$38.68 ameriquest mortgage
I'm sure mesothelioma ads went nuts at one point at over $100 a click...
wanty1974, from my experience of pay per click through google, it is vastly overpriced and returns very few results unless you are in a niche market with very few competitiors who can bump up the price for clicks. The other thing that can happen is your competiors just sit there and click on your ad until your pre set limit is maxed out meaning your ad dissapears and there's is bumped up a place (I don't know if google have anything that can stop this happenng now). If you are going to go ahead with it though use a website called overture IIRC correctly, you type in your keyword and it will give you a list of all the related search terms that come up - try to use as many unusual variations as possible - including mispelled words that your competition may not be using in their ad campaign.
dick dastardly said:
Are you talking about AdSense, where you host the ads on your site and make money off other people clicking them, or AdWords, where you pay for adverts people click through to find your site?
Indeed - big difference. The former pays you money (a pittance, mind) and the latter costs you money (loads).jamesw2000 said:
wanty1974, from my experience of pay per click through google, it is vastly overpriced and returns very few results unless you are in a niche market with very few competitiors who can bump up the price for clicks.
Overpriced - definitely. Supposedly not if you have good 'quality' on your site though - the better your quality (ie page relevance to keywords), and the better your keyword history, the lower your price should be. However, Google keep moving the goalposts. And noone really knows how the QS business truly works so it's all bit hit and miss really.
jamesw2000 said:
The other thing that can happen is your competiors just sit there and click on your ad until your pre set limit is maxed out meaning your ad dissapears and there's is bumped up a place (I don't know if google have anything that can stop this happenng now).
This shouldn't happen any more. They monitor IPs so repeated clicks are discounted. They will also refund fraudulent clicks - if you look at your invoices, you should see refunds from time to time for "click quality".
jamesw2000 said:
If you are going to go ahead with it though use a website called overture IIRC correctly, you type in your keyword and it will give you a list of all the related search terms that come up - try to use as many unusual variations as possible - including mispelled words that your competition may not be using in their ad campaign.
If you do do this, be wary. You may find that if you have a lot of inactive keywords, it will bring your QS down hence your bid price will go up. You are better off sticking to a core of keywords that regularly get impressions and clicks to make sure your QS is good.
Of course, this is all a bit academic if you are talking about Adsense rather than adwords
dick dastardly said:
Are you talking about AdSense, where you host the ads on your site and make money off other people clicking them
That's the one - don't have an issue with drawing traffic to our site, but now want to convert a bit of that trade into cash! I was hoping to do this without an online agency and claim a percentage of orders, rather than pay per click.
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