Discussion
I found it a bit disturbing and don't like it. There's something offensive about it. Maybe it's because they can do anything a bit sick with modern technology. That said, I've only seen it once so it's not being rammed down my throat, no pun intended. How much will these sicko's go to and what will they spend to make you buy their brand.
Wrigley's drop 'dog breath' advertisement
A chewing gum advertisement which featured a dog crawling out of a man's mouth has been taken off air earlier than planned after it prompted a record number of complaints.
The commercial for Wrigley's X-cite - first aired on March 3 - sparked 570 complaints from viewers in the first 10 days alone, said the Independent Television Commission.
In a statement the Wrigley Company apologised to those who might have been offended by the advert, but insisted that the campaign was enjoyed by "the vast majority" of viewers.
The company said: "The Wrigley Company has decided to replace the current advertisement for X-cite in response to the concerns raised by a small proportion of viewers.
"While this campaign was enjoyed by the vast majority of people, it was only intended to run for a limited time.
"However, we have taken the decision to replace the advertisement slightly earlier due to the concerns of some viewers.
"We apologise to any viewer who may have been offended by the advertisement. However our intention was, and remains, to communicate the benefits of the X-cite brand in an impactful and engaging manner."
The X-cite commercial was intended as a humorous way of illustrating how the gum can get rid of "dog breath".
It featured a man who wakes up on a sofa beside a half-eaten kebab after a night out. He retches and a paw comes out of his mouth, followed by a scruffy grey dog.
I've not seen it and now I'm not going to have a chance to make an informed decision.
A chewing gum advertisement which featured a dog crawling out of a man's mouth has been taken off air earlier than planned after it prompted a record number of complaints.
The commercial for Wrigley's X-cite - first aired on March 3 - sparked 570 complaints from viewers in the first 10 days alone, said the Independent Television Commission.
In a statement the Wrigley Company apologised to those who might have been offended by the advert, but insisted that the campaign was enjoyed by "the vast majority" of viewers.
The company said: "The Wrigley Company has decided to replace the current advertisement for X-cite in response to the concerns raised by a small proportion of viewers.
"While this campaign was enjoyed by the vast majority of people, it was only intended to run for a limited time.
"However, we have taken the decision to replace the advertisement slightly earlier due to the concerns of some viewers.
"We apologise to any viewer who may have been offended by the advertisement. However our intention was, and remains, to communicate the benefits of the X-cite brand in an impactful and engaging manner."
The X-cite commercial was intended as a humorous way of illustrating how the gum can get rid of "dog breath".
It featured a man who wakes up on a sofa beside a half-eaten kebab after a night out. He retches and a paw comes out of his mouth, followed by a scruffy grey dog.
I've not seen it and now I'm not going to have a chance to make an informed decision.
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and I bet you will think of that add and it might push you over the edge 
, but now I don't really care. Not that I watch adverts that much.



